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Journalism & Public Relations

About the course
The MA in Journalism and Public Relations equips learners with the skills to meet the demands of a media industry undergoing sustained and systematic change while also specialising in public relations. This MA programme concentrates on journalism and public relations from the perspective of a PR content creator and strategic planner who has an understanding of the media industry and is able to research, formulate and implement communication plans and strategies.

Learners are given an understanding of the workings of the media industry and develop specific skills in journalism through modules such as Writing & Reporting in which learners participate in news days and create reports in both print and radio.

This programme will be of interest to holders of primary degrees who intend to embark on a career within fields of journalism and public relations as well as people with prior learning in journalism and media related disciplines, or ancillary communications/research based employment who desire to specialise in journalism and public relations. National Union of Journalists recognition of this programme entitles students to apply for an NUJ Press Card for the duration of their course.

Programme structure
The MA in Journalism and Public Relations is designed to be delivered on a full-time basis over one calendar year and on a part-time basis over 2 years. Learners on the MA programme will complete 9 mandatory modules and a dissertation. The first semester of this programme is common taught with MA Journalism learners while the second semester offers Public Relations specialisms. The Postgraduate Diploma in Journalism and Public Relations consists of the 9 mandatory modules.

Entry requirements

A primary degree (2.2)in any discispline and interview.

Candidates with relevant prior experiential learning may also apply and be considered for admission, subject to interview and submission of satisfactory evidential backup.

Duration

1 year full-time, 2 years part-time.

Careers or further progression

Careers
Public relations techniques are increasingly being used by firms and other organisations to communicate with key audiences. Information specialists who can create media content such as press releases and advertorial, and who can drive the online content of an organisation are in demand.

With an increasing amount of diverse and changing media sources there is also a need for media specialists who can engage audiences and communicate positively and effectively on behalf of their clients. Journalists who have specific public relations knowledge and ability have a particularly useful skill set to meet these needs.

Further enquiries

For Further Information
Please contact the Admissions Office
t: +353 1 415 0415
e: admissions@gcd.ie

Subjects taught

Semester I
– Media Law and Ethics
– Research Methods
– Sociology of the Media
– Writing and Reporting

Semester II
– Communications and Audience Theories
– Political Communication
– Public Relations Theory and Practice
– Online Media
– Corporate Public Relations

MANDATORY MA DISSERTATION RESEARCH MODULE
– Dissertation by writing or by practice

Comment

Validated by QQI.

Enrolment and start dates

Application can be made directly to the GCD Admissions Office or via the website www.griffith.ie/apply

Applications for all direct entry programmes (undergraduate, postgraduate, part-time/evening time) must be made on the website www.griffith.ie/apply and relevant* supporting documentation can be emailed to admissions@griffith.ie or posted to:

The Admissions Office,
Griffith College Dublin,
South Circular Road,
Dublin 8.

*All applications for direct entry to undergraduate programmes should include a copy of official Leaving Certificate results with the exception of mature applicants (who must supply evidence of date of birth).

Remember to mention gradireland when contacting institutions!