Realise your creative potential and develop key media industry skills to specialise in public relations.
This course is aimed at individuals who wish to take up employment as communications professionals, specifically within the public relations and communications industries. Designed and delivered by PR and journalism professionals and full-time academics, the course trains learners for public relations work with clients in the corporate, political and public affairs space.
Why Study Journalism and Public Relations at Griffith College?
The MA in Journalism and Public Relations is recognised by the NUJ and is conducted on both a full and part-time basis over a 1-2 year period. Learners will acquire the skills to conceive, produce and edit their own media and public relations content on all platforms including web, social, radio, print and mobile video. The programme has been designed in direct response to the current market requirements for PR professionals to be able to create and implement cross-media content.
You will gain a theoretical understanding of workings of the media industry including Sociology of the Media, Communications and Audience Theories and Research Methods.
You will develop specific skills in journalism production through the Writing & Editing, Radio and MoJo modules, participating in Newsdays and delivering print, radio and mobile video news reports..
You will create high-quality media content and develop effective public relations strategies.
You have the option of finishing the programme early without a dissertation, receiving a Postgraduate Diploma in Journalism &
Public Relations after completing 9 mandatory modules.
You are assured of excellent teaching practices, using industry-standard techniques and technologies.
The MA in Journalism and Public Relations is designed to be delivered on a full-time basis over one calendar year and on a part-time basis over 2 years. Learners on the MA programme complete 11 taught modules plus a dissertation. The programme is intended to provide a continuous development experience for learners, in which academic reflection is combined with gaining practical and professional mastery of this dynamic and engaging field. The first semester of this programme is designed to be commonly taught with MA Journalism learners while the second semester offers Public Relations specialisms. The Postgraduate Diploma in Journalism & Public Relations consists of the 11 mandatory modules and does not include a dissertation.