This programme is designed to be academically coherent and intellectually challenging. The breadth and depth of the programme is designed to be a rigorous test of academic ability.

The structure of the programme, the variety of learning styles and the range of assessment methodologies are designed to develop the learners' skills and attitudes, higher level cognitive skills, transferable skills and research capabilities.

The course will specifically develop and enhance the ability of learners to recognise, analyse and solve business problems, often against a background of economic, social and technological change. Learners will develop the ability to critically evaluate systems and procedures based on good quality research methods.