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Cultural Event Management

This postgraduate diploma in business in Cultural Event Management (Level 9 - 60 credits) addresses the specific needs of the Cultural and Creative industries. The business modules are contextualised to the cultural sector and you will develop core business skills in event management.

What is Cultural Event Management?
The CCI sector is regarded as a significant contributor to the Irish economy and includes not just 'cultural' industries but also 'creative' industries. This course provides the transferable and transversal skills identified by the Expert Skills group as relevant for the labour market. The programme is delivered on Thursday evening and Friday with some Saturday workshops/masterclasses. On successful completion of the programme, graduates will be able to:

• Understand and critically evaluate the structure and functioning of the cultural and creative industries in Ireland.

• Apply key business skills and analysis to cultural events including: event management, strategic management, strategic marketing, HR, Finance and fundraising, and Law.

• Analyse and critically evaluate cultural policy and the social and economic impacts of cultural events at national, regional and local level.

• Conceptualise, plan and develop appropriate business models for cultural events, diagnose problems and identify solutions relating to cultural events.

•Conduct sectoral research, analyse and present findings.

• Work as part of a team and/or individually.

• Think critically in light of social, cultural, philosophical and ethical business issues as they relate to cultural event management.

Entry requirements

Min Entry Requirements
Undergraduate qualification of 2nd Class Honours or higher at Honours Degree level.

Applicants may be considered provided they can demonstrate Honours Degree equivalence which can be verified through the RPL (recognition of prior learning) process.

Shortlisted applicants may be called for interview.

Two references must also support your application.


1 Year:
Thursday 3pm-9pm
Friday 11am-5pm
+ approximately 8-10 Saturdays 10am-4pm.

Careers or further progression

Future careers
- Work as a cultural event manager in a variety of arts organisation or in the festival sector

- Work with an event management company providing services to a wide range of clients

- Be a freelance manager/cultural entrepreneur or a specialist manager within the cultural industries (e.g. music promoter)

- Continue your studies to Masters and/or PhD level in Ireland or abroad.

Further enquiries

Contact Details
Dr.Therese Moylan
Phone: +353 1 239 4623

Subjects taught

What modules will I study?
• Cultural Event Management
• Strategic Management
• Digital Marketing
• Cultural Policy
• Business Management

Application date

Application Deadline: 4.00 pm 22 May 2020.

Course fee

EU Fee: €4,000
International Fee: €12,000

Enrolment and start dates

Start date: TBC

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