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Digital Entrepreneurship

Develop the essential digital knowledge and toolkit to set up and succeed as an entrepreneur in the online environment.

What is it?
An entrepreneur is someone who transforms an idea for an enterprise or a business into economic goods or trade. This course hones entrepreneurial competencies and can increase your chances of success in this very competitive environment. It will teach you the digital tools which can enable businesses to improve their online offering and capabilities. Students work on a business concept, interrogate its business model, and test its validity in the marketplace.

What will I do?
Students work on real business scenarios, and develop and execute a customised online and web marketing strategy. It combines best digital practices with business model validation, enterprise development and research. The research project module focuses on emerging digital technology issues with a focus on international issues.

Entry requirements

Minimum Entry Requirements
• Undergraduate qualification of 2nd Class Honours or higher at Honours Degree level.
• Applicants may be considered provided they can demonstrate Honours Degree equivalence, which can be verified through the RPL (recognition of prior learning) process.
• Shortlisted applicants may be called for interview.


1 full year (September – August).
When do classes take place?
The teaching runs two evenings per week (6pm–9pm), and every second Saturday between September and the end of April.

Careers or further progression

Future careers
Graduates can originate, validate and test a business idea; write an investment-ready business plan; and critically engage with emerging digital technology trends and developments. It opens up opportunities in management, marketing, digital marketing, digital strategy, start up, and e-commerce.

Further enquiries

Dr Therese Moylan, Course Co-ordinator
Phone: +353 1 239 4623

Subjects taught

What will I study?
• Digital Story-telling
• Business Model Validation
• Enterprise Support
• The Online Consumer
• Social Marketing Strategy
• Online Data Management
• Research Masters + Research Project

Application date

Application Date: 25 May 2018, 4pm.
Second round: 22 August 2018, 4pm where places are available.

Course fee

PG Dip - €4,000
MBus - €6,000

Remember to mention gradireland when contacting institutions!