Develop the essential digital knowledge and toolkit to set up and succeed as an entrepreneur in the online environment.
What is it?
An entrepreneur is someone who transforms an idea for an enterprise or a business into economic goods or trade. This course hones entrepreneurial competencies and can increase your chances of success in this very competitive environment. It will teach you the digital tools which can enable businesses to improve their online offering and capabilities. Students work on a business concept, interrogate its business model, and test its validity in the marketplace.
What will I do?
Students work on real business scenarios, and develop and execute a customised online and web marketing strategy. It combines best digital practices with business model validation, enterprise development and research. The research project module focuses on emerging digital technology issues with a focus on international issues.