City scape

Digital Transformation in Financial Services

About this programme

While financial services organisations have begun to embark on their digital transformation journeys, there are challenges. Legacy systems, processes, and crucially, thought leadership have significant impact on the success of transformation initiatives. Client and customers' expectations and business efficiencies are the two big drivers that are dominating the digital transformation agenda. This programme is designed to give you the skills to succeed in the opportunistic environment that digital transformation presents, by enabling you to create a strategic transformation approach and to build a dynamic and agile culture in your team, unit or enterprise.

Who is this programme for?

This programme is relevant to all areas of the financial services sector, in particular international financial services, fund management and all areas of banking. Learners will be at managerial and leadership level or aspiring to a leadership role.

How you will benefit

On completing this, graduates will be expected to be able to;

• Explain the theory and practice underpinning Digital Transformation and the reasons why digital technology is changing business strategy

• Outline how the application of advanced analytics and cognitive technologies can drive operating efficiencies and enhance an organisation's value proposition

• Design a strategy for a radical simplification programme in a financial services organisation

• Ascertain and evaluate the strategic challenges and opportunities of Digital Transformation for financial services organisations (traditional and FinTechs)

• Communicate the current financial services ecosystem, to specialist and non-specialists, along with illustrating how emerging technologies impact financial services organisations

• Critically reflect on their professional role and contribution to financial organisations in the context of Digital Transformation (DT) in financial services (and related sectors).

Continuous Professional Development

If you hold an Institute designation or a designation managed by the Institute CPD hours may be awarded on successful completion of this programme.

Entry requirements

The minimum entry requirements are;

An Honours degree (second class honours grade 2 award or higher) in a business or relevant cognate discipline


An Honours degree (second class honours grade 2 award or higher) in a non-business (or relevant cognate) discipline plus three years' experience in a relevant role in financial services


Exceptionally, students without a third level qualification but with extensive and demonstrable relevant financial services experience may also be admitted to the programme on a case-by case basis

Professional Body Membership

You must be a current member of The Institute of Banking, or become a member, to register for this programme. Membership is currently €40 per calendar year.



This programme is delivered via eLearning, live stream webinars and workshops.

Number of credits

Strategy and Culture in a Digital Transformation Environment (NFQ Level 9, 10 ECTS)

Digital Assets and Operating Model (NFQ Level 9, 10 ECTS)

Designing and Delivering Digital Transformation (NFQ Level 9, 10 ECTS)

Further enquiries

Contact us
Sinéad O'Reilly- Programme Manager

Subjects taught

Modules and learning outcomes

01 Strategy and Culture in a Digital Transformation Environment (NFQ Level 9, 10 ECTS)

The Digital & Open Marketplace

Business and technology trends, open services and ecosystems. The drivers and benefits of digital transformation. Competitive forces in the digital and open marketplace. Regulatory environment and considerations.

Building a Digital Transformation Strategy

Research and insights. Strategic frameworks for digital transformation - 7 essential building blocks. Opportunity mapping. Financial modelling. Risk modelling. Vision setting. Aligning enterprise goals with digital transformation.

Developing a Digital Culture

Engaging the C-Suite. Developing digital leadership. Analysing digital IQ. Learning and education for digital organisations. Intrapreneurship. Building innovation as a strategic function. Data tools and visualisation.

02 Digital Assets and Operating Model (NFQ Level 9, 10 ECTS)

The Digital Business Model

Customer needs and value drivers. Behavioural pyschology. Digital segmentation. Digital channel management. eCommerce. Lifecycle management of digital products and services. Harnessing 360 degree analytics. Building a digital brand.

The Digital Operating Model

The principles of agile. The principles of ecosystem. Organisational design and transition to digital and open. Process and efficiency - simplification, automation and digitalisation. Partnership management.

Digital Asset Management

Identifying, developing and retaining digital talent. Digital workplace. Digital architecture and technology roadmaps. Data stewardship. Digital risk and mitigation - software, hardware, data, operations, people, customer, partners and brand.

03 Designing and Delivering Digital Transformation (NFQ Level 9, 10 ECTS)

Digital Transformation - Skills, Methods & Tools

Establishing and managing multi-dimensional teams. Transformation programmes. Transformation blueprints, design authority, and PMO. Leadership mindset for the transformation team - hero versus host. Data, dashboards and KPI's.

Executing Digital Transformation

Design - customer, process, technology, and partnerships. Triage - people, process, partnership and technology. Business change. Release management. Coexistence and migration. Communications. Risk management. Governance and cadence.

Driving Business Outcomes

Value mapping and prioritisation. Business and investment case development. Go to market, Redefining KPI's for digital and open. Benefit realisation, Transition to steady state. Continuous improvement.



When you successfully complete this programme you will be awarded a Professional Diploma in Digital Transformation Financial Services (level 9) from UCD.

Assessment method


100% Continuous Assessment.

Enrolment and start dates

Please contact the course provider for the next enrolment and start date.

Remember to mention gradireland when contacting institutions!