Digital Marketing

The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc course in Digital Marketing at Institute of Technology Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

The course combines academic study and industry exposure to deliver a course that has a strong focus on current and emerging research and practice and will enable learners to create and implement successful digital marketing strategies.

Exit Award - Yes.

Entry requirements

Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/ or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class Honours) in:

• Marketing or a business discipline
• Computer Science or
• Cognate courses.

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow's Recognition of Prior Learning (RPL) Policy. Shortlisted applicants may be called for interview.


1 Year Full-time.

Careers or further progression

Study & Career Opportunities
Graduates of this course can expect career opportunities in areas such as: Digital Marketing Consulting, eCRM, Social Media Management, User Experience Management, Data Analytics and Brand Management. Digital Marketing opportunities exist in all industries from SMEs to global multinationals and financial services to the arts.

Graduates may also pursue Level 10 (PhD) study opportunities upon successful completion of this course.

Further enquiries

Dorothy Keane, BSc, MA
Course Director
P: 059 917 5371


Myles Kelly BComm, DipCompSc, FCA, MA
Head of Department - Sport, Media & Marketing
P: 059 917 5304

Part-time applicants may contact:
Joseph Collins BA, HDipEd, STB, MEd, STL
Head of Faculty -LifeLong Learning
P: 059 917 5280

International (Non-EU) applicants may contact:
P: 00353- 59-9175205

Subjects taught

What subjects will I study?
Strategic Marketing Management
Digital Marketing Technologies
Digital Marketing Landscape and Strategy
Marketing Communications in a Digital Era
Design, User Experience and Content Writing
Data Analytics and Consumer Insights
Digital Marketing Research Project


Postgraduate Opportunities - Institute of Technology Carlow. Institute of Technology Carlow has a range of high-quality courses that offer suitably qualified primary degree holders (NFQ Level 8) exciting opportunities to progress to higher awards (Masters and Doctoral degrees). These opportunities are by research and thesis or taught courses, with many available on a full-time or part-time basis across our three campuses in Carlow, Wicklow and Wexford.

Higher Degrees by research are normally obtained by undertaking a research project, guided by an experienced supervisor. The average duration of a research Masters degree (NFQ Level 9) is 2 years full-time study. A PhD (NFQ Level 10) should take from 3 to 4 years (full-time) to complete.

Taught courses are available at three levels: Higher Diploma (NFQ Level 8); Postgraduate Diploma - NFQ Level 9 (60 credits); and Masters - NFQ Level 9 (90 credits). Individual full-time postgraduate courses are described in the forthcoming sections. Details of part-time taught courses are available in the Lifelong Learning prospectus.

Research Masters and Doctoral Degrees
Institute of Technology Carlow offers postgraduate research supervision for both Research Masters and Doctoral Degree candidates (NFQ Levels 9 and 10). Research supervision is closely tied to the priorities and expertise of staff attached to specialist research centres at Institute of Technology Carlow. Research, Development and Innovation (RDI) is an integral part of Institute of Technology Carlow's activities and a vital aspect of its interaction with industry and other research centres, both nationally and internationally.

Application date

How to apply
1. Research & choose your course from our wide range of postgraduate offerings on our website or in our prospectus.

2. Check out all of the relevant entry requirements, course code and closing dates, taking time to read IT Carlows FAQs and application instructions on the Admissions section of the website.

3. Get started on your postgraduate journey at IT Carlow!

For admissions queries from Irish or European applicants, please email:

All Non-EU international applicants may refer to the International section of the website for further details or email:

Course fee

This course is not eligible for Free Fees. Programme Fees 2017/18 €5,500. Fees under review for 2018/19.

Enrolment and start dates

Postgraduate application procedure
Postgraduate applicants should refer to the Study/Postgraduate section of the website for more information:

Remember to mention gradireland when contacting institutions!