What is the MSc in Digital Marketing about?
The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at IT Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.
This innovative and exciting programme will provide potential learners with an opportunity to study for an MSc in Digital Marketing, corresponding to a Level 9 qualification (90 credits). The programme combines academic study and industry exposure to deliver a programme that has a strong focus on current and emerging research, and practice.
Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing (60 credits).