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Institution / Institute of Technology Carlow Carlow Campus
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Digital Marketing

What is the MSc in Digital Marketing about?
The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at Institute of Technology Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

This innovative and exciting programme will provide potential learners with an opportunity to study for a MSc in Digital Marketing corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits).

The MSc combines academic study and industry exposure to deliver a programme that has a strong focus on current and emerging research and practice. Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing (60 credits).

Entry requirements

What are the minimum entry requirements?
Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class honours) in:
• Marketing or a business discipline
• Computer Science or
• cognate programmes.

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy.

Shortlisted applicants may be called for interview.

Careers or further progression

What will I be able to do when I finish the programme?
The MSc in Digital Marketing is designed to help learners identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the programme will help participants grow their career opportunities in this dynamic sector.

What follow-on study
opportunities are available?
Graduates may pursue Level 10 (PhD) study opportunities upon successful completion of this programme.

Potential employment opportunities
Graduates of this programme can expect career opportunities in areas such as:
Digital Marketing Consulting, eCRM, Social Media Management, User Experience Management, Data Analytics and Brand Management.
Digital Marketing opportunities exist in all industries from SMEs to global multinationals and financial services to the arts.

Special features of this programme
Learners will have an opportunity to work on live business projects.

Further enquiries

Lifelong Learning Centre
Institute of Technology Carlow,
Kilkenny Road,
Carlow.
Tel: 059 9175280
Fax: 059 9175005
Email: lll@itcarlow.ie
Web: www.itcarlow.ie/lll

Subjects taught

What will I study?
Strategic Marketing Management
Digital Marketing Landscape & Strategy
Marketing Communications in a Digital Era
Digital Marketing Technologies
Design, User Experience & Content Writing
Data Analytics & Consumer Insights
Digital Marketing Research Project

Comment

Exit Award
Postgraduate Diploma in Digital Marketing

Students taking Level 6, 7 or 8 courses of 1 year duration or longer where course fees are €2,290 and who opt to pay full course fees by Saturday 2nd September 2017 will be eligible to benefit from the €300 discounted fee of €1,990.

For programmes where fees exceed €2,290 the appropriate fee payment regulation information is available from the faculty for Lifelong Learning.

(a) Course fees are expected to be paid in full at the commencement of the course. IT Carlow recognises that some students may have difficulties in paying the full amount in one transaction thus the Lifelong Learning Centre has created a number of fee payment by instalment options. All such applications will be treated in confidence. In general, fee payment by instalment applications will only be considered for fees in excess of €1,000.
Students who apply for and are granted a fee payment by installment plan should note that failure to meet the payment dates set down for their payment scheme, in particular key dates, may:
• be denied access to Blackboard
• be prevented from sitting examinations in December, May or August as applicable
• have all other assignment / exam results withheld until payments are made
• assignments will not be accepted nor will a late submission for an assignment be accepted after late payments are made
• pay an additional surcharge.

(b) Students in receipt of employer sponsorship etc. will be required to submit a letter of confirmation of commitment to pay from their employer of funding body. They must also include a Purchase Order Number for invoice purposes. Where fees have not been paid by the ‘sponsor’ within thirty days after issue of the invoice, it is the responsibility of the student to then pay the fee and claim back fees from their sponsor.

(c) Repeat students will be required to pay relevant examination fee when applying to sit the repeat.

(d) The Faculty for Lifelong Learning has a strict policy in relation to Refund of Course Fees and a fees refund or a percentage of same will only be given in the following circumstances:
• A full refund will be given if requested in writing before the commencement of the course.
• Where a student leaves within two weeks of the start of a short course (10-13 weeks), 70% refund of the course fee will apply. Outside this two week period there will be no refund of fees.
• For long courses i.e. those of one-year duration or longer, a percentage of fees refund will be given over the first nine weeks of the course as per table 1. Thereafter there will be no refund of fees.
• The refund calculation is based on the full fee for the course not the amount that a student may have paid under a fees payment installment agreement.
• The fees refund calculation is based on the date that the student formally applies in writing to withdraw from the course.
• All courses will run subject to sufficient numbers. Where a course has to be cancelled those students who have registered and paid will be refunded in full.
• Receipts must be retained and produced when requesting a refund of course fees which must be applied for on the official refund form.

Application date

Closing Date for Applications

All Postgraduate Applications – 12 noon 14th August 2017

All other applications – 12 noon Friday 25th August 2017

Course fee

Fees €5,500

Enrolment and start dates

Registration / Orientation Saturday 2nd September 2017

Courses Commence
Monday 11th September 2017

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