Institution / Institute of Technology Carlow Carlow Campus
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Digital Marketing

What is the MSc in Digital Marketing about?
The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at IT Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

This innovative and exciting programme will provide potential learners with an opportunity to study for an MSc in Digital Marketing, corresponding to a Level 9 qualification (90 credits). The programme combines academic study and industry exposure to deliver a programme that has a strong focus on current and emerging research, and practice.

Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing (60 credits).

Entry requirements

What are the minimum entry requirements?
Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class honours) in:
• Marketing or a business discipline
• Computer Science or
• cognate programmes.

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy.

Careers or further progression

What will I be able to do when I finish the programme?
The MSc in Digital Marketing is designed to help you identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the programme will help you grow your career opportunities in this dynamic sector.

Further enquiries

Lifelong Learning Centre
Institute of Technology Carlow,
Kilkenny Road,
Tel: 059 9175280
Fax: 059 9175005

Subjects taught

What will I study?
Strategic Marketing Management
Digital Marketing Landscape & Strategy
Marketing Communications in a Digital Era
Digital Marketing Technologies
Design, User Experience & Content Writing
Data Analytics & Consumer Insights
Research Methods
Consultancy Project


Exit Award
Postgraduate Diploma in Digital Marketing

Exam Information
Modules completed in Term 1 will, where applicable, be examined in week beginning 12th December 2016. Modules completed in Term 2 will, where applicable, be examined in May 2017.

Application date

Closing Date for Applications

All Postgraduate Applications – 12 noon Friday 19th August 2016

All other applications – 12 noon Friday 26th August 2016

Course fee

Fees FOR 2016-17 €2,750 per year

Enrolment and start dates

Registration / Orientation Saturday 10th September 2016

Courses Commence
Monday 12th September 2016

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