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Institution / Institute of Technology Carlow Carlow Campus
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Business in Tourism Marketing

What is this programme about?
This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry. As the economy continues to recover, more graduates will be required to work in the tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business.

What will I be able to do when I finish the programme?
On completion of the programme, students should be able to:
• Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (business and services) in the context of location, resources and markets.
• Analyse frameworks to provide both theory and practical tools of information in Business and Tourism Marketing.
• Understand the linkage between competitive dynamics, macro and micro economics and the economic benefit to the tourism industry.

Entry requirements

What are the entry requirements?
Applicants require an NFQ Level 7/8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL). IT Carlow reserve the right to require applicants to attend for interview to determine their suitability for the programme.

Duration

1 year. 2 nights per week from 7.00pm - 10.00pm with some Saturdays throughout the year.

Number of credits

60

Careers or further progression

What follow-on study opportunities are available?
This programme will give graduates the basis and maturity to proceed to the Master of Business or, the MSc in Digital Marketing taught part-time programmes, depending on their general business experience.

Potential employment opportunities
• Travel Agent
• Customer Service Assistant/ Manager
• Supervisor/Team manager
• Tour Manager
• Tourist Guide
• Tourist Information Centre Assistant
• Other tourism related commercial operations.

Further enquiries

Lifelong Learning Centre
Institute of Technology Carlow,
Kilkenny Road,
Carlow.
Tel: 059 9175280
Fax: 059 9175005
Email: lll@itcarlow.ie
Web: www.itcarlow.ie/lll

Subjects taught

What subjects will I study?
Marketing and Brand Communications
Online Marketing Strategy and Practice
Management and Financial Planning
Work Based Research Project
Tourism Operations
Strategic Tourism Marketing

Comment

Students taking Level 6, 7 or 8 courses of 1 year duration or longer where course fees are €2,290 and who opt to pay full course fees by Saturday 2nd September 2017 will be eligible to benefit from the €300 discounted fee of €1,990.

For programmes where fees exceed €2,290 the appropriate fee payment regulation information is available from the faculty for Lifelong Learning.

(a) Course fees are expected to be paid in full at the commencement of the course. IT Carlow recognises that some students may have difficulties in paying the full amount in one transaction thus the Lifelong Learning Centre has created a number of fee payment by instalment options. All such applications will be treated in confidence. In general, fee payment by instalment applications will only be considered for fees in excess of €1,000.
Students who apply for and are granted a fee payment by installment plan should note that failure to meet the payment dates set down for their payment scheme, in particular key dates, may:
• be denied access to Blackboard
• be prevented from sitting examinations in December, May or August as applicable
• have all other assignment / exam results withheld until payments are made
• assignments will not be accepted nor will a late submission for an assignment be accepted after late payments are made
• pay an additional surcharge.

(b) Students in receipt of employer sponsorship etc. will be required to submit a letter of confirmation of commitment to pay from their employer of funding body. They must also include a Purchase Order Number for invoice purposes. Where fees have not been paid by the ‘sponsor’ within thirty days after issue of the invoice, it is the responsibility of the student to then pay the fee and claim back fees from their sponsor.

(c) Repeat students will be required to pay relevant examination fee when applying to sit the repeat.

(d) The Faculty for Lifelong Learning has a strict policy in relation to Refund of Course Fees and a fees refund or a percentage of same will only be given in the following circumstances:
• A full refund will be given if requested in writing before the commencement of the course.
• Where a student leaves within two weeks of the start of a short course (10-13 weeks), 70% refund of the course fee will apply. Outside this two week period there will be no refund of fees.
• For long courses i.e. those of one-year duration or longer, a percentage of fees refund will be given over the first nine weeks of the course as per table 1. Thereafter there will be no refund of fees.
• The refund calculation is based on the full fee for the course not the amount that a student may have paid under a fees payment installment agreement.
• The fees refund calculation is based on the date that the student formally applies in writing to withdraw from the course.
• All courses will run subject to sufficient numbers. Where a course has to be cancelled those students who have registered and paid will be refunded in full.
• Receipts must be retained and produced when requesting a refund of course fees which must be applied for on the official refund form.

Application date

Closing Date for Applications

All Postgraduate Applications – 12 noon 14th August 2017

All other applications – 12 noon Friday 25th August 2017

Course fee

€2,500

Enrolment and start dates

Registration / Orientation Saturday 2nd September 2017

Courses Commence
Monday 11th September 2017

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