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Tourism Marketing

Course Codes:
Carlow Campus: CW BRTRM H
Wexford Campus: CWBXTRM H
Wicklow Campus: CW BKTRM H

What is this programme about?
This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry. As the economy continues to recover, more graduates will be required to work in the tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business.

What will I be able to do when I finish the programme?
On completion of the programme, students should be able to:
• Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (business and services) in the context of location, resources and markets.

• Analyse frameworks to provide both theory and practical tools of information in Business and Tourism Marketing.

• Understand the linkage between competitive dynamics, macro and micro economics and the economic benefit to the tourism industry.

Entry requirements

Applicants require an NFQ Level 7/8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL). IT Carlow reserve the right to require applicants to attend for interview to determine their suitability for the programme.

ELIGIBILITY
• Jobseekers
• Returners
• Those in employment

Duration

1 year part-time (2 nights per week from 7.00pm - 10.00pm with some Saturdays throughout the year)

Careers or further progression

What follow-on study opportunities are available?
This programme will give graduates the basis and maturity to proceed to the Master of Business or, the MSc in Digital Marketing taught part-time programmes, depending on their general business experience.

Potential employment opportunities
• Travel Agent
• Customer Service Assistant/ Manager
• Supervisor/Team manager
• Tour Manager
• Tourist Guide
• Tourist Information Centre Assistant
• Other tourism related commercial operations.

Further enquiries

Lifelong Learning Centre
Institute of Technology Carlow,
Kilkenny Road,
Carlow.
Tel: 059 9175280
Fax: 059 9175005
Email: lll@itcarlow.ie
Web: www.itcarlow.ie/lll

Faculty of Lifelong Learning
Wexford Campus
Summerhill Road
Wexford
Tel: 053 9185809 (LLL Centre)
Tel: 053 9185800 (Reception)
Fax: 053 9185801
Email: wexfordLLL@itcarlow.ie
www.wexfordcampus.ie

Faculty for Lifelong Learning
Wicklow County Campus
Clermont House
Rathnew, County Wicklow
Tel: 0404 67125
Email: wicklow@itcarlow.ie
Web: www.itcarlow.ie/Wicklow

Subjects taught

What subjects will I study?
Subjects
Marketing and Brand Communications
Online Marketing Strategy and Practice
Management and Financial Planning
Work Based Research Project
Tourism Operations
Strategic Tourism Marketing

Comment

What is Springboard+?
Springboard+ is a government initiative offering Higher Education courses to eligible individuals - for FREE - at Certificate, Degree, Higher Diploma and Masters Levels which lead to qualifications in areas where there are employment opportunities in the economy.

Springboard provides free upskilling in higher education in areas of identified skills need. The initiative's primary target group has been unemployed people with a previous history of employment. In 2014, Springboard incorporated ICT Skills Conversion courses (i.e. Springboard+), some of which are open to applicants regardless of their employment status.

Who is Eligible? All courses are open to eligible applicants irrespective of their employment status.

There are three categories of applicant:
1. Those in receipt of an eligible Department of Employment Affairs & Social Protection (DEASP) payment and the previously self-employed;

2. Returners seeking to re-enter the workforce;

3. People in employment seeking to reskill or upskill.

People participating in the Community Employment Scheme; the Rural Social Scheme; Tús; JobBridge or in receipt of the Back to Work Enterprise Allowance or the Short Term Enterprise Allowance may apply for Springboard and, with the approval of a Department of Social Protection Case Officer, take up a Springboard course.

To participate in a NFQ Level 9 (Post Graduate) course, a period of at least one-year must have elapsed since completing a full time undergraduate degree course leading to a major award at Level 8 on the NFQ.

Proof of Eligibility
Applicants will also be required to provide evidence that they meet the eligibility criteria for the Springboard Initiative.

• Those in receipt of a qualifying Department of Social Protection will be required to provide evidence of this payment.

• Returners will be required to provide a letter/statement signed by a Commissioner for Oaths confirming their status as a homemaker.

• Those in employment will be required to provide a copy of their most recent P60 or a letter from their current employer to confirm their employment.

Further information on eligibility is available on www.springboardcourses.ie

Application date

How To Apply for a Springboard Course
Springboard applications are made online at www.springboardcourses.ie

To make an application you will need to complete a short registration process and then fill out an online application form. It is important that you fill out the online application form as fully and completely as you can in order to make a valid application and in order to best make your case for a place.

What happens after that? Following the closing date Institute of Technology Carlow will process the applications. Applicants may be shortlisted on the basis of the evidence in the application and any further supporting documents supplied. It is therefore important that you complete the online application form accurately and fully and supply scanned copies of supporting documentation as below.

Shortlisted candidates may be called for a brief interview. Successful candidates will get an offer of a place by e-mail and courses will begin in September. Further detailed information will be supplied during the application/offer process.

Supporting Documentation
Entry requirements for courses are set out in the course description on www.springboardcourses.ie - these entry requirements will require you to supply evidence of your previous education and qualifications. It is important that you support your application with electronic/scanned copies of supporting documents – where required - such as:

• An up-to-date CV
• Scanned copies of all of your official educational qualification parchments
• Scanned copies of all of your official educational transcripts clearing showing the results you achieved in each subject/module.
• Scanned copies of all of your employment references

Queries can be directed to springboard@itcarlow.ie

Course fee

For employed participants on courses at NFQ Level 7, 8 or 9, 90% of the course fee is paid by the HEA. Participants will be liable for the remaining 10% fee. Fees will be due once a place has been accepted. Level 6 courses are free to all eligible participants.

Enrolment and start dates

Registration / Orientation
Saturday 1st September 2018.

Courses Commence
Monday 10th September 2018.

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