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Digital Media with Business Analytics

What is Digital Media with Business Analytics?

Digital Media is now an integrated part of all areas of the digital landscape. Covering areas from tradition graphic design and web and digital media, but also now a key skill in all forms of marketing, business and data analysis.

Technology and its seamless integration into our lives has now caused an increased need for well designed information and assets, delivered in a bespoke, market focused format.

Analytics, and information and the use of data, is now a major role in the digital landscape. Understanding data, retrieval, processing and presentation of data is a highly sought after skillset, across many if not all areas of business world.

This programme aims to marry these two skills together, and create a learner that is highly skilled in the area of Digital Media Design with an in-depth knowledge of Business Analytics.

The graduate will possess the ability and key skills needed to engage, create, and communicate information to a consumer driven market.

Entry requirements

Applications are welcomed from a wide range of design and analytics related disciplines. Candidates are sought from the areas of Design, Creative Arts, Computing, TV & Media, Business, Digital Marketing, Business Analytics & Data Science.

Candidates with significant experience in Design, Digital Media or Business Analytics in addition to an honours primary degree in another discipline area, may also be considered for entry.

Applicants may be called for interview.


Wexford - 1 year full-time

Number of credits

CWX17 Master of Science in Digital Media with Business Analytics WEXFORD Full-time NFQ Level 9 Credits 90

Careers or further progression

What will I be able to do when I finish the programme?

The digital industry in Ireland is currently top three growth area's in Ireland, this sector is one of the country's most prevalent employers. Graduates from IT Carlow will enter a market that is fast paced and growing exponentially. Alongside being highly sought after at a local and national, graduates will be skilled and equipped to travel the world and work in various dynamic and digital industries.

Graduates will seek employment across the digital landscape. This will include areas of design, innovation and business analytics. Graduates with design and development skills backed up with in-depth data analytical skills, possess a combination of practical and theoretical skills that now make them highly sought after.

In addition, employers recognise the merits of diverse skills in programming, strategy, business, research and innovation, all of which are developed whilst studying for the MSC in Digital Media with Business Analytics. Graduates of the MSc in Digital Media with Business analytics can take up employment in areas such as:

• Digital Media

• UI/UX Development

• Web and interface design and development

• App design and development

• Data analyst

• Data visualisation

• Business innovation

• Design innovation

• Social media content development

• Social media management and consultation

• Marketing content development, management and consultation

• Digital content management

• Project management.

Further enquiries

Programme Director

David O'Callaghan

BDes (Hons), MA


Subjects taught

What subjects will I study?

Digital Media Design

Information Design

Digital Media Applications

Programming for Data Analytics

Business Intelligence Applications

Business Data Analytics

Digital Strategy

Research Methods

Placement or Research Project

Course fee

CWX17 Master of Science in Digital Media with Business Analytics WEXFORD Full-time €5,500

Remember to mention gradireland when contacting institutions!