What is this programme about?
Digital media takes its roots from graphic design, where messages are translated into a captivating experience, using an array of communication forms. Students will create projects in graphic design (typography, illustration, branding and advertising), digital media (websites, applications for mobile devices, interactive design and 2D games).
The main aims of this programme are to facilitate the transformation of the novice student into a creative practitioner in Digital Media Design. The programme provides an integrated learning environment (studio) that encourages creativity, innovation, self assessment, discussion and social engagement. Learning and assessment is through real world practices which involve setting project briefs in a project/problem based learning environment. Students will also develop a portfolio of works in digital media and graphic design.
Employment Potential for Graduates
The student will develop a portfolio of works to include designs in digital media and graphic design. Through a transformative process, students will become creative practitioners, developing skills in creative problem solving, design principles and practices, project management, communication and collaboration, technical design skills, marketing and entrepreneurship. They will experiment and explore new ideas and concepts and integrate theories and methodologies to develop design solutions. A good designer should display personal qualities of ambition, curiosity, energy, enthusiasm, imagination, initiative and talent.