Institution / Institute of Technology Sligo
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Programme Description:
The programme prepares students for a career in marketing at managerial or senior executive level. Candidates will develop their capacity to provide marketing insight and thought leadership in an organisation. The course will be delivered through a combination of interactive learning, case studies, guest lectures, seminars and workshops. Assessment will be based on a combination of continuous assessment and end-of-semester examinations.

Entry requirements

A Level 8 Honours Degree (2.2) or equivalent professional qualification in a business related area or Higher Diploma in Business (Level 8 ) with a minimum of three specialist marketing modules at Level 7 and/ or 8.

Applicants who do not have a relevant Level 8 qualification may be considered for admission where they have minimum of seven years relevant business/marketing experience through IT Sligo’s RPL process.


1 year full-time or 2 years part-time.

Delivery: Classroom/Online

Careers or further progression

Career Opportunities:
Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individuals with the opportunity to work in Ireland and internationally across a spectrum of marketing functions in a wide range of business organisations.

Further enquiries

School of Business and Social Sciences
Tel: 071 931 8511

Subjects taught

Course Structure: An induction session at the beginning of September gives students the opportunity to meet lecturers to get an overview of subject content. There will also be a centrally-organised on-line induction process. Modules covered will include export marketing practice, service leadership through creativity and innovation, sales practice, digital marketing and marketing ethics.

Students will also cover contemporary marketing, research methods, brand management, entrepreneurship, financial analysis and strategic marketing management. In addition, there is a professional seminar series and all students will be required to submit a dissertation.

Assessment method

DELIVERY: Classroom/Online delivery on a full-time or part-time basis. This Masters Degree has a blended-delivery approach; some modules are delivered on-line while others require a day and a half attendance per month.

Application date

31st August 2017

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