The MSc in Digital Business is awarded after completion of IMI Diploma in Digital Business Part 1 and Part 2.
Digital Business Part 1 information available here.
Part 2 focusses on levering the insights gained in Part 1 into the new "digital business" landscape while also delving deeper into three key topics for next-generation digital business. It allows participants to apply their new insights and skill set in an applied and meaningful way, crafting value by undertaking an applied digital business project in their own organisation.
Who The Programme Is For
•If you are interested in digital transformation, digital innovation, developing sustainable digital relationships with consumers and if you want to be proactive in developing successful innovative solutions.
•If you embrace the "digital future" and require expertise to help with understanding new and emerging digital business models.
•If you are responsible for driving innovation initiatives within an organisation.
•If your role requires you to learn about digital threats within cyber security.
•If you want to learn how to better understand customers and partners towards developing "disruptive" customer experiences.
•If you require expertise on how to successfully interact with other stakeholders in an omni-channel environment.
•If you want to learn how to successfully utilise and integrate social networks and social media as part of your organisation's innovation and sales and marketing strategies.
•If you want to learn how to effectively evaluate digital business initiatives.
Participants who have completed the IMI Diploma in Digital Business Part 1 have three options in their journey to achieving a Masters.
MSc in Digital Business
Masters in Business Practice
It must be noted that Digital Business Part 1 can be taken as the second or third diploma in the journey towards an MSc in Business Practice or MBS in Business Practice.
On successful completion of Part 2 of this programme participants should be able to:
•Assess the investment value of a Digital Business initiative towards informing the development of a Digital Business Investment portfolio
•Utilise Business Intelligence technologies to provide insight on their businesses ecosystem, informing all aspects of their service offering including product innovation, commercialisation and business models
•Research, analyse, develop and implement a Digital Business Initiative
•Develop and implement a dynamic threat intelligence framework incorporating automated actions in real time
•Examine how to extract business intelligence from social listening tools
There are four themes to Part 2 of this programme.
To leverage these insights into the new "digital business" landscape, Part 2 digs deeper into three key topics for next-generation digital business. Part 3 allows participants to apply their new insights and skill set in an applied and meaningful way, crafting value by undertaking an applied digital business project in their own organisation.
Theme 1- Digital Business Investment and Analytics
Reviews the theory and practice associated with digital business investments and the role of Business Intelligence tools in underpinning such decisions
Theme 2 Governing & Managing Digital Business
Provides participants with an understanding of the key governance issues in managing a digital business, particularly with regard to regulation, reporting, compliance and risk.
Theme 3 Financing Digital Innovation
Focuses on financing options for digital business initiatives. Specifically, it focuses on single and multi-party financing options, focusing on capital structures, budgeting and debt. Novel financing approaches are reviewed and exemplars identified.
Theme 4 Digital Business Project
Participants undertake supported self-directed work in an area of particular professional interest relating to Digital Business.
On successful completion of IMI Diploma in Digital Business Part 1 and Part 2, participants will be awarded the MSc in Digital Business. This is accredited by University College Cork at (Level 9) on the National Framework of Qualifications.