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Marketing Practice

Is this course for me?

Our one year full time, or two year part-time Master of Science in Marketing Practice will build on the knowledge and skills learned at undergraduate level. It will provide crucial experience through an industry work placement and develop your strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development.

With a focus on digital marketing and analytics, the in-depth knowledge and practical experience you'll gain from the programme's small class sizes and hands-on projects will empower you to take on a range of specialised roles in the marketing departments of major national and international companies.

Your increased responsibility can lead to key roles in international marketing and sales, customer relations, product development, brand promotion and strategic marketing.

Entry requirements

Minimum Entry Requirements
Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don't have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL)


1 year full-time or 2 years part-time

Careers or further progression

Follow-on Courses

Follow up programmes elsewhere include:
Level 10 studies (Doctoral) at other institutions and universities at home and abroad.

Career Pathways

The main employers are:
Range of Sectors

Graduate Careers

Former graduates are employed in the following capacities:
Strategic Marketing
International Sales & Marketing
Customer Relations
Product Development
Market Researcher
Digital/ Online Marketing
Brand Promotion

Further enquiries

Further Information
Patricia Doherty
Head of Department
Telephone: +353 (0)74 9186202

Subjects taught

Semester Proposed Modules Mandatory/elective Credits Hours Per Week

Research Methods Mandatory 5 2
Managing the Innovation Process Mandatory 5 2
Academic Writing Elective 5 1
Digital Marketing Mandatory 10 4
Driving Marketing in SMEs Mandatory 10 4

Managing Sales Mandatory 5 2
Applied Strategic Business Planning Mandatory 10 4
Business Analytics Mandatory 5 2
Dissertation Mandatory 15 1
Work Placement Mandatory 10 0

Application date

Application Deadline - 24 August

Course fee

EU Fees: €5,000.00
Non-EU Fees: €9,000.00

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