Is this Programme for Me?
The development of motion graphics has posed unique challenges to the modern graphic designer. Acquisition of new skills such as sound design, cinematography and animation are now needed together with an understanding of how best to utilise them in order to enhance communication.
Connections between the students area of study and contextual, historical and professional issues will be emphasised. Semester 1 will focus on developing the advanced skills, theory and techniques that will allow them to negotiate an individual major communication project linked to a final thesis in Semester 2.
This programme should be of interest to graduates from design related subjects such as graphic design, visual communication, animation and digital media.
The programme can be completed in either 1 calendar year full-time, or 2 calendar years as a part-time course.
Learning OutcomesStudents who have successfully completed this programme will have:
A systematic command on creative motion graphic theory, concepts and methods undepinned by an advanced comprehension of historical contexts and trends
Demonstrated an advanced critical approach to motion graphics and proposed new creative insights into motion graphics work.
Shown a creative mastery of motion graphics in creating a comprehensive portfolio of original work that demonstrates professional knowledge and engagement reinforced by a critical awareness of the interdisciplinarity and diversity that constitutes motion graphic design
Selected from complex and advanced skills in the creative design and mediation of motion graphics work and developed new skills, including novel and emerging techniques.
Worked effectively in a creative production environment adapting to the varied needs of clients, the public, and fellow professionals in the demanding but often ill-defined contexts of the motion graphics professional.
Justified and defended creative motion graphic work giving reference to the historical and cultural framework of motion graphics and current developments and debates in motion graphic practise.
Demonstrated an advanced level of scholarship, self-direction and originality in defining and enacting motion graphic problems and solutions.
Scrutinised, reflected and will aspire to influence cultural and ethical norms.