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Tourism Destination Marketing

Is this course for me?

The Higher Diploma in Arts in Tourism Destination Marketing is a conversion programme aimed at non-tourism graduates wishing to pursue a career in the tourism industry.

The programme is aimed at both professionals currently employed within the tourism industry and those from complementary backgrounds who wish to enter the tourism field. In this context it may be of particular interest to people coming from an arts, heritage, languages, geography, marketing or business background.

The aim of the programme is to equip participants with the necessary expertise to market, co-ordinate and develop tourism businesses and projects at tourist destinations in Ireland and abroad. It is aimed at both professionals currently employed within the tourism industry and those from other fields. This dynamic programme encourages interaction between academics and industry practitioners from national and international tourism sectors.

Entry requirements

Minimum Entry Requirements
This course will be available to applicants who meet the following criteria: Applicants should hold a honours bachelor degree in a non-cognate discipline or a bachelor degree in a related discipline.If you do not have an honours degree but have relevant experience you may also be eligible to apply via Recognition of Prior Learning (RPL).


1 year full-time

Careers or further progression

Follow-on Courses

Follow up programmes elsewhere include:
Master degrees in institutes and universities at home and abroad.

Career Pathways

The main employers are:
Tourism Information Offices
National Tourism Development Agencies
Tourist Resorts
Destination Management Companies
Travel Agencies
Tourist Attraction

Graduate Careers

Former graduates are employed in the following capacities:
Marketing Manager in Tourism
Local Authority Tourism Officer
Tour Guide
Travel Specialist

Further enquiries

Further Information
Ciarán ó hAnnracháin
Head of Department
Telephone: +353 (0)74 9186603

Subjects taught

Semester Proposed Modules Mandatory/elective Credits Hours Per Week

2 Strategic Marketing Management Mandatory 10 5

Application date

Application Deadline - 24 August

Course fee

EU Fees: €3,000.00
Non-EU Fees: €3,000.00

Remember to mention gradireland when contacting institutions!