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Marketing & Management Strategy

This programme is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Marketing and Management strategy. The programme is preceded by a compulsory, one week induction programme. This Masters Degree Programme builds the student's practical marketing and management strategy skills through a combination of problem based learning and direct contact with industry.

This programme is structured to maximise the students' practice based learning and involves extensive active student participation. To facilitate student activity, the programme employs a problem based learning philosophy (PBL). This means that students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions. Furthermore, learners present projects and solutions to industry panels. The aim of the programme is to prepare students for the demands of marketing and management positions in a rapidly changing, knowledge-based economy. Participating companies also benefit from analysis and research assistance.

Entry requirements

What are the entry requirements?

An honours degree in business management and/or marketing with a minimum award of Second Class Honour Grade 2


A primary degree business management and/or marketing OR an appropriate professional business qualification AND at least 2 years relevant professional experience/responsibility.

An interview may form part of the selection process.


1 year full-time

Careers or further progression

What are the career prospects?

Potential job opportunities include:
•Marketing Manager
•Marketing Account Executive
•Account Manager
•HR Advisor
•Digital Media Marketing Manager

Further enquiries

Who can I contact?
Louise Nugent
061 293327

Subjects taught

Year 1
Integrated Marketing Communications (incl.New Media) 10 credits
Financial Analysis for Management Decisions 10 credits
Business Research Methods 10 credits
Dissertation 20 credits
Planning, Strategy and Innovation 20 credits
Consumer Behaviour and Relationship Management 10 credits
Branding and Product Management & Commercialisation 10 credits


Campus: Limerick (Moylish)

Application date

Places will be offered throughout the academic year on receipt of an application form, so please
apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.

Enrolment and start dates

The programme commences in September each year subject to sufficient demand.

Remember to mention gradireland when contacting institutions!