This programme is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Marketing and Management strategy. The programme is preceded by a compulsory, one week induction programme. This Masters Degree Programme builds the student's practical marketing and management strategy skills through a combination of problem based learning and direct contact with industry.
This programme is structured to maximise the students' practice based learning and involves extensive active student participation. To facilitate student activity, the programme employs a problem based learning philosophy (PBL). This means that students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions. Furthermore, learners present projects and solutions to industry panels. The aim of the programme is to prepare students for the demands of marketing and management positions in a rapidly changing, knowledge-based economy. Participating companies also benefit from analysis and research assistance.