City scape

Marketing & Management Strategy

What is the programme about?
This programme will employ a learner-centred instructional philosophy, namely Problem Based Learning (PBL). The aim of PBL is to prepare learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy. In a PBL environment, learners are encouraged to solve problems, which are set in a real world framework.

This will involve:

Group work
Complex problem solving
Engagement with 'real world' scenarios
Discovering new knowledge

Deliverables for PBL problems will vary and may include: reports, presentations, web pages, news items, posters, manuals, research papers, models, etc. Problems and projects will mirror the types of situations learners are likely to encounter when they graduate and many will involve contact with outside companies.

The programme offers a number of different learning options, including a 1 year full time option and a 2 year part-time option and is aimed primarily at learners interested in acquiring a highly practical Level 9 qualification in Marketing and Management Strategy.

This proposed programme is structured to maximise practice based learning and will involve extensive active student participation.

Entry requirements

An honours degree in business management and/or marketing with a minimum award of Second Class Honours Grade 2
A degree in business management and/or marketing Or an appropriate professional business qualification And at least 2 years relevant professional experience/responsibility.

An interview may form part of the selection process.


Full-time Option (12 Months): 19 compulsory hours per week.

Flexible Part-time Option 1 (24 Months): 1 evening per week (3 hours) and 8 Saturdays (8 hours each) per year.

Class Contact Time: September - June.

Careers or further progression

Jobs Include

Marketing Manager
Marketing Account Executive
Account Manager
HR Advisor
Digital Media Marketing Manager

Further enquiries

Course Contact

Louise Nugent
Tel: +353 61 293327

Part-time/Flexible Learning Contact:
Part-time Flexible Learning Course Page

School/Faculty Contact
Telephone: +353 - 61- 293857
Fax: +353 - 61- 293209

Subjects taught


Semester 1
Integrated Marketing Communications (incl.New Media), Financial Analysis for Management Decisions, Business Research Methods​, Research Thesis

Semester 2
Planning, Strategy and Innovation, Consumer Behaviour and Relationship Management, Branding and Product Management & Commercialisation, Research Thesis.


Campus: Limerick (Moylish)

Application date

Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.

Enrolment and start dates

The programme commences in September each year subject to sufficient demand.

Remember to mention gradireland when contacting institutions!