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Marketing & Management Strategy

What is the programme about?
This programme will employ a learner-centred instructional philosophy, namely Problem Based Learning (PBL). The aim of PBL is to prepare learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy. In a PBL environment, learners are encouraged to solve problems, which are set in a real world framework.

This will involve:• Group work
• Complex problem solving
• Engagement with ‘real world’ scenarios
• Discovering new knowledge

Deliverables for PBL problems will vary and may include: reports, presentations, web pages, news items, posters, manuals, research papers, models, etc. Problems and projects will mirror the types of situations learners are likely to encounter when they graduate and many will involve contact with outside companies.

The programme offers a number of different learning options, including a 1 year full time option and a 2 year part-time option and is aimed primarily at learners interested in acquiring a highly practical Level 9 qualification in Marketing and Management Strategy.

This proposed programme is structured to maximise practice based learning and will involve extensive active student participation.

Entry requirements

An honours degree in business management and/or marketing with a minimum award of Second Class Honours Grade 2 OR

A degree in business management and/or marketing Or an appropriate professional business qualification And at least 2 years relevant professional experience/responsibility.

An interview may form part of the selection process.

Duration

Full-time Option (12 Months): 19 compulsory hours per week.

Flexible Part-time Option 1 (24 Months): 1 evening per week (3 hours) and 8 Saturdays (8 hours each) per year.

Class Contact Time: September - June.

Careers or further progression

Jobs Include:
• Marketing Manager
• Marketing Account Executive
• Account Manager
• Researcher
• HR Advisor
• Digital Media Marketing Manager

Further enquiries

Course Contact
Louise Nugent
Tel: +353 61 293327
Email: Louise.Nugent@lit.ie

School/Faculty Contact
Telephone: +353 - 61- 293857
Fax: +353 - 61- 293209
e-mail: businessandhumanities@lit.ie

Head of Department
Mr. Eoghan Sadlier

Head of School/Faculty
Ms. Marian Duggan, BBS, FCA, AITI, ACMA, HDPES
Mr Colin McLean BSc (Hons), TQ, PGCert Man, PGDip Ed Tech, MTech

Subjects taught

Modules:
Semester 1
Integrated Marketing Communications (incl.New Media), Financial Analysis for Management Decisions, Business Research Methods​, Research Thesis

Semester 2
Planning, Strategy and Innovation, Consumer Behaviour and Relationship Management, Branding and Product Management & Commercialisation, Research Thesis.

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