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Digital Marketing

This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing. This programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace. This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.

Entry requirements

An honours degree (level 8) in an non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.


Special Case Registration: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning Office for consideration.


1 year part-time.

This programme is delivered on campus one evening per week, three hours per evening, for the full duration of the programme. The rest of the material will be delivered online. Lectures will take place at either the LIT Moylish Campus or the LIT Clonmel Campus.

Number of credits


Further enquiries

For further information:
Dept of Flexible Learning
LIT Moylish, Tel: 061 293802
LIT Clonmel, Tel: 0504 28112

For academic queries:
Contact: James Griffin

Subjects taught

•Principles of Marketing
•Brand Management
•Mobile & Local Marketing
•Social Media Marketing
•Website Design & Optimization
•International Marketing
•Global Business Management
•Digital and Data Analytics
•Sales Processes
•Strategic Sales Management
•Strategic Management Concepts
•Strategic Management Practice


Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits).

Location: LIT Moylish Campus, Limerick or LIT Clonmel Campus, Tipperary

What is Springboard+?
Springboard+ allows you to bring your career to the next level, learn new skills, enhance your existing skills and get the promotion or job you have always dreamed of.

Springboard+ provides free college courses for people who are unemployed, returning to the workforce, or were previously self-employed. If you are already working, you can also participate in a Springboard+ course by paying a small fee of 10% of the overall course fee.

Who is Eligible for Springboard+?
1. The unemployed or formerly self-employed All courses are open to these applicants, with the exception of the two year part-time ICT conversion courses which are not open to those in receipt of a Jobseeker related payment

2. Returners (Formerly known as Homemakers) May apply to all courses if they meet the nationality/visa requirement and residency criteria.

3. People in employment May apply to all courses if they meet the nationality/visa requirement and residency criteria.

Places will be provided free of charge to those participants from categories 1 & 2 above. Level 6 courses are free to all eligible participants. In the case of category 3, level 6 courses remain free, but a contribution of 10% of the cost of the place will be collected by the provider for level 7-9 courses, with the HEA funding 90% of the course fee. This contribution can be paid by the participant or the employer. Please refer to individual course pages on for fee details.

Assessment method

Learners are assessed by means of assignments across all modules. In completing these assignments learners will be expected to apply theoretical concepts to their own individual workplace. All employer information obtained by the learner to complete assignments will be treated confidentially.

Application date

Application Deadline: 1st September 2019.

Course fee

This programme is free of charge for participants who are unemployed or previously self-employed.

Participants who are in employment will be required to pay a fee of €550.00.

Please see for eligibility criteria details.

Enrolment and start dates

How to Apply
Applicants must apply for these programmes on the Springboard Website (please see "Application Weblink below).

The programme will run from September 2019 to end of August 2020. On campus classes will run as follows:

Limerick: Wednesday evenings from 6.30pm to 9.30pm
Clonmel: Thursday evenings from 6.30pm to 9.30pm

Remember to mention gradireland when contacting institutions!