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Digital Marketing

This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.

Entry requirements

What are the entry requirements?

1. An honours degree (level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.

2. Special Case Registrations: Prospective participants who do not meet the entry requirements for the programme, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Admissions Office for consideration.


1 year part-time / full-time

Number of credits


Careers or further progression

Are there opportunities for further study?
On completion of this programme, graduates will also be able to apply for Level 9 qualifications in the field of business including LIT's own Master of Business in Marketing & Management Strategy.

What are the career prospects?
On successful completion of this programme, you will be able to:

•Devise Search Engine Optimisation strategies and Pay per Click Campaigns

•Develop a Digital Marketing Strategy to be used as part of a firm's overall integrated marketing communications activities

•Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online

•Evaluate progress across key digital platforms using various consumer insight and data analytics tools

Graduates will be equipped to work in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.

Further enquiries

Who can I contact?
Rachel Walsh

Subjects taught

Year 1
Strategic Management Concepts 5 credits
Principles of Marketing 5 credits
Sales Processes 5 credits
International Marketing 5 credits
Website Design & Optimization 5 credits
Social Media Marketing 5 credits
Strategic Management Practice 5 credits
Brand Management 5 credits
Strategic Sales Management 5 credits
Digital and Data Analytics 5 credits
Global Business Management 5 credits
Mobile & Local Marketing 5 credits


Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits).

Location: LIT Moylish Campus, Limerick or LIT Clonmel Campus, Tipperary

What is Springboard+?
Springboard+ allows you to bring your career to the next level, learn new skills, enhance your existing skills and get the promotion or job you have always dreamed of.

Springboard+ provides free college courses for people who are unemployed, returning to the workforce, or were previously self-employed. If you are already working, you can also participate in a Springboard+ course by paying a small fee of 10% of the overall course fee.

Who is Eligible for Springboard+?
1. The unemployed or formerly self-employed All courses are open to these applicants, with the exception of the two year part-time ICT conversion courses which are not open to those in receipt of a Jobseeker related payment

2. Returners (Formerly known as Homemakers) May apply to all courses if they meet the nationality/visa requirement and residency criteria.

3. People in employment May apply to all courses if they meet the nationality/visa requirement and residency criteria.

Places will be provided free of charge to those participants from categories 1 & 2 above. Level 6 courses are free to all eligible participants. In the case of category 3, level 6 courses remain free, but a contribution of 10% of the cost of the place will be collected by the provider for level 7-9 courses, with the HEA funding 90% of the course fee. This contribution can be paid by the participant or the employer. Please refer to individual course pages on for fee details.

Assessment method

Learners are assessed by means of assignments across all modules. In completing these assignments learners will be expected to apply theoretical concepts to their own individual workplace. All employer information obtained by the learner to complete assignments will be treated confidentially.

Application date

Application Deadline: 1st September 2019.

Course fee

Entry fee for this programme is €4,350 but is subject to change.

Enrolment and start dates

How to Apply
Applicants must apply for these programmes on the Springboard Website (please see "Application Weblink below).

The programme will run from September 2019 to end of August 2020. On campus classes will run as follows:

Limerick: Wednesday evenings from 6.30pm to 9.30pm
Clonmel: Thursday evenings from 6.30pm to 9.30pm

Remember to mention gradireland when contacting institutions!