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Digital Marketing

Aims
This two year part time programme is aimed at non-business graduates who are looking to advance their careers by achieving a qualification in Digital Marketing. This programme will cover the key principles of Digital Marketing and is structured to maximise student learning through facilitating students to consider the implementation of such concepts and principles in a work environment.

On completion, the student will achieve the following:
• Devise Search Engine Optimisation strategies and Pay per Click Campaigns
• Develop a Digital Marketing Strategy to be used as part of a firm's overall integrated marketing communications activities
• Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online
• Evaluate progress across key digital platforms using various consumer insight and data analytics tools.

Entry requirements

An honours degree (level 8) in a non-business or a non-cognate discipline or approved equivalent qualification, or A level 7 qualification in a non-business or a non-cognate discipline and at least 1 year relevant professional experience/responsibility.

Special Case Registrations: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning Office for consideration.

Duration

2 years, 30 weeks per year.
1 evening per week. Monday, 6.30pm - 9.30pm.
2 online tutorials per week.
8 Saturday workshops.

Number of credits

60

Further enquiries

For further information:
Dept of Flexible Learning
LIT Moylish Tel: 061 293802
LIT Clonmel Tel: 0504 28112
Email: Flexible@lit.ie

For academic queries:
Contact: Rachel Walsh & Sara Kate Hurley
Email: Rachel.Walsh@lit.ie
SaraKate.Hurley@lit.ie

Subjects taught

Website Design & optimisation; Data and Digital Analytics; Social Media Marketing; Local & Mobile Marketing; Brand Management; International Marketing; Global Business Management; Sales Techniques; Sales Management; Strategic Management Concepts & Practice.

Comment

Qualification: Higher Diploma in Business in Digital Marketing (Level 8).

Location: Programme offered in 2 locations: LIT Moylish & LIT Clonmel.

Assessment method

Learners are assessed by means of assignments across all modules.

In completing these assignments learners will be expected to apply theoretical concepts to their own individual workplace.

All employer information obtained by the learner to complete assignments will be treated confidentially.

Course fee

€2,150 per annum.
All Taught Postgraduate students can avail of three payment options:
Option 1: 100% on registration.
Option 2: 50% on registration and 50% by the 15th January.
Option 3: By Instalment Plan – Signed and Agreed with the Grants & Fees Office.

Please see our How to Pay your Fees and Payment of Fees Deadlines sections for more details.

Please Note: Examination results will not be released to any student with an outstanding fee. Students will not be permitted to register for the next academic session or graduate until their outstanding fees are paid in full.

Enrolment and start dates

Start Date: September

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