This two year part time programme is aimed at non-business graduates who are looking to advance their careers by achieving a qualification in Digital Marketing. This programme will cover the key principles of Digital Marketing and is structured to maximise student learning through facilitating students to consider the implementation of such concepts and principles in a work environment.
On completion, the student will achieve the following:
• Devise Search Engine Optimisation strategies and Pay per Click Campaigns
• Develop a Digital Marketing Strategy to be used as part of a firm's overall integrated marketing communications activities
• Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online
• Evaluate progress across key digital platforms using various consumer insight and data analytics tools.