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Marketing & Management Strategy

Aims
The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy, by working with several organisations on specific problems that they are faced with - examples of previous organisations that students have worked with include Dell, Glenilen, Killarney Racecourse and The Great Limerick Run.

Entry requirements

An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility. An interview may form part of the selection process. A laptop is required to participate in this programme.

Duration

2 Years, 30 Weeks per year. 1 Evening per week, Wednesday evenings, 3 Hours per evening. There will be an additional 8 Saturdays per year (9am to 5pm) (details will be forwarded to applicants once finalised).

Number of credits

90

Further enquiries

Department of Flexible Learning
Tel: 061 293802
Email: flexible@lit.ie

Subjects taught

Year 1
Integrated Marketing Communications (incl. New Media), Financial Analysis for Management Decisions and Research Methods (including Research Thesis Preparation & Supervision).

Year 2
Marketing & Management Planning, Strategy and Innovation, Brand and Product Management & Commercialisation and Consumer Behaviour and Relationship Management.

Comment

Qualifications:
Masters Degree (Level 9, 90 Credits)

Location: Moylish Campus, Limerick.

Assessment method

Learners are assessed by means of individual and group assignments across all modules. In Year Two of the programme, learners will be required to complete a 20,000 word thesis, due by last working day of August (Thesis Writing up: 12 weeks approx. from June-Aug 2020).

Application date

Application Deadline: 11th September 2019.

Course fee

€2,925 per annum.

Enrolment and start dates

How To Apply:
1. Apply Online (Please see "Application Weblink below).

2. Email: Download and complete the Application Form from the course page and email to flexible@lit.ie

3. By Post: Download and complete the Application Form from the course page and post to our Flexible Learning office in Moylish or Thurles.

4. In Person: Download and complete the Application Form from the course page and bring to our Flexible Learning office in Moylish or Thurles.

Start Date: The proposed commencement date is Wednesday 18th September 2019.

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