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Marketing & Management Strategy

Aims
The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy, by working with several organisations on specific problems that they are faced with - examples of previous organisations that students have worked with include Dell, Glenilen, Killarney Racecourse and The Great Limerick Run.

Entry requirements

An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility.

An interview may form part of the selection process. A laptop is required to participate in this programme.

Duration

Duration: 2 Years, 31 Weeks per year.
1 Evening per week, Wednesday evenings,
3 Hours per evening.
8 Saturdays per year, 8 hours per Saturday (details will be forwarded to applicants). Commencing in September.

Further enquiries

For further information: Dept of Flexible Learning
Tel: 061 293802 Email: Flexible@lit.ie

Subjects taught

Year 1
Integrated Marketing Communications (incl. New Media), Financial Analysis for Management Decisions, Research Methods (including Research Thesis Preparation & Supervision).

Comment

Qualification
Masters Degree in Marketing and Management Strategy (Level 9, 60 Credits).

Location: LIT Moylish

Assessment method

Assessment/Examinations
Learners are assessed by means of individual and group assignments across all modules. In Year Two of the programme, learners will be required to complete a 30,000 word thesis.

Course fee

€2,925 per annum.

You can apply or register for your programme of choice using one of the following methods:
• Online: Go to flexiblelearning.lit.ie and hit the 'Apply Now' button on the relevant course page.
• Email: Send a completed form to flexible@lit.ie.
• By Post: Send your completed form to the relevant office in Limerick or Thurles.
• In Person: Call to our Limerick or Thurles office to submit your form in person.

Application/Registration cannot be completed over the phone.

Make sure you complete all sections of your application form and attach all relevant information as outlined on the form.

Enrolment and start dates

Commencing in September

You can apply or register for your programme of choice using one of the following methods:
• Online: Go to flexiblelearning.lit.ie and hit the 'Apply Now' button on the relevant course page.
• Email: Send a completed form to flexible@lit.ie.
• By Post: Send your completed form to the relevant office in Limerick or Thurles.
• In Person: Call to our Limerick or Thurles office to submit your form in person.

Application/Registration cannot be completed over the phone.

Make sure you complete all sections of your application form and attach all relevant information as outlined on the form.

Remember to mention gradireland when contacting institutions!