Aims
The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy, by working with several organisations on specific problems that they are faced with - examples of previous organisations that students have worked with include Dell, Glenilen, Killarney Racecourse and The Great Limerick Run.
Marketing & Management Strategy
Entry requirements
An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility. An interview may form part of the selection process. A laptop is required to participate in this programme.
Duration
2 Years, 30 Weeks per year. 1 Evening per week, Wednesday evenings, 3 Hours per evening. There will be an additional 8 Saturdays per year (9am to 5pm) (details will be forwarded to applicants once finalised).
Number of credits
90
Further enquiries
Department of Flexible Learning
Tel: 061 293802
Email: flexible@lit.ie
Subjects taught
Year 1
Integrated Marketing Communications (incl. New Media), Financial Analysis for Management Decisions and Research Methods (including Research Thesis Preparation & Supervision).
Year 2
Marketing & Management Planning, Strategy and Innovation, Brand and Product Management & Commercialisation and Consumer Behaviour and Relationship Management.
Assessment method
Learners are assessed by means of individual and group assignments across all modules. In Year Two of the programme, learners will be required to complete a 20,000 word thesis, due by last working day of August (Thesis Writing up: 12 weeks approx. from June-Aug 2020).
Application date
Application Deadline: 11th September 2019.
Course fee
€2,925 per annum.
Enrolment and start dates
How To Apply:
1. Apply Online (Please see "Application Weblink below).
2. Email: Download and complete the Application Form from the course page and email to flexible@lit.ie
3. By Post: Download and complete the Application Form from the course page and post to our Flexible Learning office in Moylish or Thurles.
4. In Person: Download and complete the Application Form from the course page and bring to our Flexible Learning office in Moylish or Thurles.
Start Date: The proposed commencement date is Wednesday 18th September 2019.
Remember to mention gradireland when contacting institutions!
Comment
Qualifications:
Masters Degree (Level 9, 90 Credits)
Location: Moylish Campus, Limerick.