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Marketing & Management Strategy

The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy, by working with several organisations on specific problems that they are faced with - examples of previous organisations that students have worked with include Dell, Glenilen, Killarney Racecourse and The Great Limerick Run.

Entry requirements

An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility.

An interview may form part of the selection process.

A laptop is required to participate in this programme.


2 years.
30 weeks per year, 1 evening per week, 3 hours per evening.
8 Saturdays per year, 8 hours per Saturday (details will be forwarded to applicants).

Further enquiries

For further information:
Dept of Flexible Learning
Tel: 061 293802

For academic queries:
Contact: Ken O'Brien & Louise Nugent

Subjects taught

Year 1
Integrated Marketing Communications (incl. New Media), Financial Analysis for Management Decisions and Research Methods (including Research Thesis Preparation & Supervision).

Year 2
Marketing & Management Planning, Strategy and Innovation, Brand and Product Management & Commercialisation, Consumer Behaviour and Relationship Management, Research Thesis.


Qualification: Master of Business in Marketing & Management Strategy (Level 9).

Location: LIT Moylish

Assessment method

Learners are assessed by means of individual and group assignments across all modules. In Year Two of the programme, learners will be required to complete a 30,000-word thesis.

Course fee

€2,925 per annum.
All Taught Postgraduate students can avail of three payment options:
Option 1: 100% on registration.
Option 2: 50% on registration and 50% by the 15th January.
Option 3: By Instalment Plan – Signed and Agreed with the Grants & Fees Office.

Please see our How to Pay your Fees and Payment of Fees Deadlines sections for more details.

Please Note: Examination results will not be released to any student with an outstanding fee. Students will not be permitted to register for the next academic session or graduate until their outstanding fees are paid in full.

Enrolment and start dates

Start Date: Mid September

Remember to mention gradireland when contacting institutions!