City scape

Sales Performance & Business Development

This two-year part time programme is aimed at non-business graduates who are looking to advance their careers by achieving a qualification in Sales Performance and Business Management. Morgan McKinley (2017) found that the most in demand roles currently includes sales and business development, in particular, sales with a focus on new business, customer service and technical support. Blended skillsets, combining creativity and analytical competence are in high demand.

On completion, the student will achieve the following:
• Apply relevant management techniques to effectively manage the sales function & sales organisation
• Analyse the use of relevant sales tools and techniques to develop an effective sales strategy to maximise sales revenue
• Engage in successful sales negotiations and handle objections
• Devise a relationship management strategy to develop and build loyalty
• Use various social media and digital marketing tools to develop a digital sales strategy

Entry requirements

An honours degree (level 8) in a non-business or a non-cognate discipline or approved equivalent qualification, or

A level 7 qualification in a non-business or a non-cognate discipline and at least 1 year relevant professional experience/responsibility.

Special Case Registrations: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning Office for consideration.


2 years, 30 weeks per year.
1 evening per week. Monday, 6.30pm - 9.30pm.
2 online tutorials per week.
8 Saturday workshops.

Number of credits


Further enquiries

For further information:
Dept of Flexible Learning
LIT Moylish Tel: 061 293802

For academic queries:
Contact: Sharon Lucey and Ronan O'Brien

Subjects taught

Sales Techniques; Sales Management, Sales Negotiations and Relationship Management; Digital Sales Environment; Marketing; Brand Management; Strategic Management Concepts & Practice; International Marketing; Global Business Management; Organisational Behaviour; Doing Business in the UK & EU.


Qualification: Higher Diploma in Business in Sales Performance and Business Development (Level 8).

Location: LIT Moylish

Assessment method

Learners are assessed by means of assignments across all modules.

In completing these assignments learners will be expected to apply theoretical concepts to their own individual workplace.

All employer information obtained by the learner to complete assignments will be treated confidentially.

Course fee

€2,150 per annum.
All Taught Postgraduate students can avail of three payment options:
Option 1: 100% on registration.
Option 2: 50% on registration and 50% by the 15th January.
Option 3: By Instalment Plan – Signed and Agreed with the Grants & Fees Office.

Please see our How to Pay your Fees and Payment of Fees Deadlines sections for more details.

Please Note: Examination results will not be released to any student with an outstanding fee. Students will not be permitted to register for the next academic session or graduate until their outstanding fees are paid in full.

Enrolment and start dates

Start Date: September

Remember to mention gradireland when contacting institutions!