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Media Studies

The Master of Arts in Media Studies is an innovative programme offered by Mary Immaculate College, Limerick and the University of Limerick. The programme takes place on both campuses and will run during the day time in 2015-16. Students can avail of the fine study and recreational facilities on the South Circular Road and in Plassey. Some flexibilty with regards to the scheduling of classes may be possible to facilitate students who are working full time, so please let us know your needs when you apply.

The programme meets a demand for postgraduate courses in the specialised area of Media Studies outside the greater Dublin area. Members of the Department of Media and Communication Studies in Mary Immaculate College also supervise a large number of research masters and PhDs. We have a generous assistantship and scholarship scheme and we are more than happy to explore options with potential students from a variety of backgrounds.

Programme Aims and Objectives

The programme familiarises students with current issues and developments in Irish and international mass media and mass media theory, situating the analysis of Irish media within the context of post-Independence Irish society, culture and identity.

Students develop the ablility to analyse structures, trends and developments in the mass media and to undertake research, using a variety of methodologies, on key aspects of media production, texts and consumption.

The programme also aims to equip students with the knowledge and skills required to advance to doctoral degree studies and to enhance career opportunities in the media industry and other professional fields.

While the course is mostly theory driven, some modules offer tuition in and assessment based on production. For example, some students learn to make a radio documentary and to master multi-track sound editing. The option to complete the masters by writing a full film script rather than a traditional dissertation has proven popular in the past, particularly with those coming from an industry background.

Programme of Study

The MA programme is interdisciplinary, drawing on theories and applications from a range of academic fields, including sociology, history, cultural studies, literary theory and linguistics. It seeks to analyse the historical, social and cultural contexts in which the media have been produced; how meaning is generated through the interplay of image, word and sound in media texts; and how the media impact upon their audiences as well as being invested with significance by those audiences.

Fulltime students complete six modules over two semesters and those taking the programme in part time mode can divide this load over four semesters. Students also complete a dissertation of 15,000-20,000 words on an approved topic. Alternatively, students may opt to write a film script, under close supervison and this has proven very popular in the past.

The programme's teaching and learning methods include lectures, seminars, presentations by guest lecturers, individual consultation with relevant lecturers, guided reading and written assignments. Classes will be taught during the day in 2018-19 in almost all cases but lecturers understand the demands working for a living places on students and we are happy to hear from you about your work schedule and home life needs, when you first apply.

Students are required to attend a series of postgraduate research methodology seminars as part of the preparation and presentation of dissertations, and to submit dissertations by the stipulated deadlines.


1 year full-time
2 years part-time

Further enquiries

For additional information contact:

Dr. Rosemary Day
Dept. of Media and Communication Studies,
Mary Immaculate College,
University of Limerick,
South Circular Road,
Phone +353 (0)61-204327
Jeannette Ferguson
Dept. of Media and Communication Studies,
Mary Immaculate College,
University of Limerick,
South Circular Road,
Phone +353 (0)61-204396
Email: or

Subjects taught

Programme Structure

Full time mode (one year):

Students must complete 6 modules, over two semesters. These make up 50% of the course requirements, the dissertation/film script options make up the remainder of the marks. The following is the full suite of modules that students may draw from, the course team chooses the modules to be offered each year based on students' interests and on institutional resources.

Part time mode (two years):

Students can take as many or as few modules in each semester as they choose but must have completed six modules before graduation.

Dissertation to be completed by the end of semester 4.

Graduate Diploma in Media Studies (one year)

This is a new addition to the suite of programmes on offer and enables students who do not undertake a dissertation to take six modules and to graduate with a postgraduate diploma.

Selection Of Modules

• Critical Issues in Media Theory
• Mass Media Research Methods
• Radio: Invisible Medium
• Television Drama: Industry, Form & Audience
• Ireland and Film
• News and News Media
• Researching Irish Media Audiences
• Sociolinguistics of Irish Media
• Women and Ageing in Popular Culture
• Scriptwriting for TV Drama and Film
• Music and Sound in Popular Culture
• Media, Sport and Popular Culture
• Popular Music Studies
• Sound, Media & Society
• Community Media Engagement
• The Development of Irish Media: a Theoretical Overview

Application date

Applications are currently being accepted for the following programme.

Please note in cases where the quota of places is not filled by the application deadline, the College reserves the right to extend the deadline for the acceptance of applications. Please contact the Admissions Office for further information.

The closing date for receipt of applications is Friday 25th May 2018.

How to Apply

1.Download and complete the application form - click here The application form must also include your university transcripts.
In the case of non-native English speakers, a copy of IETLS is also required, or equivalent.

2.Return the application form plus application fee* by email to: or by post to: Admissions Office, Mary Immaculate College, South Circular Road, Limerick, Ireland
Telephone: +353 61 204348

Remember to mention gradireland when contacting institutions!