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Service Design

Service Design applies design practice, methods and thinking to the service sector – from retail, technology and banking to transportation, health and education. Services represent around 80 per cent of the economy and offer a new opportunity for designers seeking to make a difference. The new postgraduate pathway in Service Design is the first of its kind in Ireland. Students will examine the complex systemic issues facing business and governments and create new services to transform customer and citizen experiences.

Building on concepts and methods from design and innovation management, Service Design is increasingly recognised as a vital skill-set to help address the the challenges of the new experience economy, and the course seeks to meet the new demands of industry and wider society. Students will undertake a series of projects, activities and workshops that will equip them to develop and deliver new consumer and public services, and envision radically new services and user experiences.

What to Expect
The MA Service Design operates across a range of design disciplines and methodological approaches and contexts. It combines core taught elements in research and critical studies, with advanced studio practice. The aim of the MA is to create a design culture that thrives on new ideas, new ways of doing things and new areas of exploration. We encourage our students to experiment and take risks in order to carve new understandings of Design and make technical innovations within, and across the service design sector. In challenging the purpose, methods and ambitions of contemporary service design practice and research, students will identify opportunities and develop their own creative careers.

The MA provides the opportunity for students to engage in an interdisciplinary educational experience, working alongside postgraduate students from across the School of Design. We encourage our students to explore contemporary themes that connect all the design disciplines. Building on the knowledge and skills developed at undergraduate level and professional practice, students encounter new contexts in which to develop their skill-sets and deepen their knowledge of design through a range of projects, before undertaking a major project.

Opportunities to Engage
The programme will reflect the evolving field of service design and continue to develop industry links offering relevant career pathways. This will be supported by a visiting lecture programme of leading industry and creative practitioners.

The programme has the option of a further 30 credits of study in Design Internships or Design Incubation and Enterprise. Additional modules enable students to undertake industry placements, working in a real-world design environment; or pursue further research to support the commercialisation of their design work, providing an incubation support system for students.

Entry requirements

The programme is open to graduates with an honours degree award of 2.2 or higher, or an equivalent academic or professional qualification in a related discipline. The College also takes into consideration prior learning and experience.

English language: Students who have not been educated through English must show proof of achieving IELTS 6.5 (with a minimum of 6 in the writing section on the Academic Version) or an equivalent score in another recognised English language assessment.

To find out more about the entry requirements, application process and tuition fees visit -


1 year

Number of credits

90 ECTS credits / Taught Masters

Careers or further progression

After Your Degree
The taught masters programme provides an in-depth, professionally informed programme of study and studio practice. As a consequence of the range of skills acquired MA Service Design graduates have access to a wide range of local and global opportunities in industry, services, and design consultancy or as creative entrepreneurs, designer-makers and educators.

The School of Design actively participates in the EU-funded Erasmus+ programme, which offers recent graduates the opportunity to avail of internships in high profile design companies within the European Union.

Further enquiries

Programme Contact
Professor Alex Milton:

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