Institution / Nui Galway
City scape

Marketing Practice

Your course
This MSc has been specifically designed to provide recently qualified marketing graduates with professional marketing experience, while allowing Irish companies to develop and enhance their marketing capabilities. The Marketing Discipline at NUI Galway collaborates with Irish-based companies to define job specifications for the marketing graduates on the programme. Participating companies come from a variety of industry sectors, including manufacturing, software, leisure, telecommunications, social and non-profit.

Graduates complete a three-week induction programme prior to starting a 37-week paid work placement with their host company. During their placement, typical tasks undertaken by the graduates include digital marketing management and implementation; market research; event management, particularly trade show planning and participation; development of promotional material and advertising campaigns; online marketing, including website maintenance, search engine optimisation and social media management; database management and direct mail campaigns; strategic marketing planning, including market segmentation. During placement, graduates return to campus to complete the following six taught modules: Marketing Consulting in Action; Inbound Marketing Strategy; Marketing Communications Management; Marketing Research & Strategy; Workplace Skills for Marketing Professionals; Digital Marketing Strategy & Management. Students also work on an Applied Marketing Project from the beginning of their placement and are assessed on their work placement.

Entry requirements

Minimum entry requirements
Normally a Bachelor of Commerce or equivalent business degree, with a Second Class Honours or higher, and a significant specialisation in marketing. QQI Level 8 or equivalent.


1 year full-time

Careers or further progression

Career opportunities
Every year over 95% of graduates secure employment on completion of the programme. Some are retained by their host companies while the remainder secure employment as a direct result of participation on the programme. Graduates of this programme are highly sought after as the reputation of the programme among industry leaders strengthens year on year. Graduates build successful marketing careers regionally, nationally and globally in organisations across all sectors imaginable. Recruiting graduates of the programme most recently are Google, Hubspot, SAP, IBM, Salesforce, Oracle, LinkedIn, Facebook, Yahoo, L’Oreal, Glanbia, Tesco, IKEA, AIB, Glaxo Smith Kline, Wayfair, Pathfinder, Smyths Toys and Bord Bia. Many less-well-known but equally dynamic and progressive organisations of all sizes also recruit graduates! Many start in graduate positions and quickly progress within these organisations.

Further enquiries

Ann Walsh
T: + 353 91 492 575


1. Paid placement: Graduates are paid by their host company while on placement.

2. Support and mentoring: The Programme Director is available in person, by phone and by email to provide ongoing mentoring and support to graduates throughout their placement. In-company visits are carried out to review and facilitate graduate progress and performance.

3. Winner: national Postgraduate Course of the Year Award (Business) 2014.

Application date

CLOSING DATE: 6 March 2017. Applications after this date will only be considered if there are still places available on the programme.

Remember to mention gradireland when contacting institutions!