This MSc has been specifically designed to provide recently qualified marketing graduates with professional marketing experience, while allowing Irish companies to develop and enhance their marketing capabilities. The Marketing Discipline at NUI Galway collaborates with Irish-based companies to define job specifications for the marketing graduates on the programme. Participating companies come from a variety of industry sectors, including manufacturing, software, leisure, telecommunications, social and non-profit.
Graduates complete a three-week induction programme prior to starting a 37-week paid work placement with their host company. During their placement, typical tasks undertaken by the graduates include digital marketing management and implementation; market research; event management, particularly trade show planning and participation; development of promotional material and advertising campaigns; online marketing, including website maintenance, search engine optimisation and social media management; database management and direct mail campaigns; strategic marketing planning, including market segmentation. During placement, graduates return to campus to complete the following six taught modules: Marketing Consulting in Action; Inbound Marketing Strategy; Marketing Communications Management; Marketing Research & Strategy; Workplace Skills for Marketing Professionals; Digital Marketing Strategy & Management. Students also work on an Applied Marketing Project from the beginning of their placement and are assessed on their work placement.