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Marketing Practice

Your Course
This MSc has been specifically designed to provide recently qualified marketing graduates with professional marketing and/or sales experience. It is also designed to cultivate the technical, transferable, emotional intelligence and resilience skills necessary for successful and sustainable careers in marketing and sales.

Students combine a challenging 37-week paid professional internship with six taught modules that are delivered both on campus and online. Time spent on the NUI Galway campus includes an initial three-week "Marketing Immersion" along with three subsequent workshops throughout the year. All assignments are designed to help students bring value to their host companies.

The Marketing Discipline at NUI Galway collaborates with Irish-based companies to define job specifications for students on the programme. Companies of all sizes apply to become host companies on this programme, from tech start-ups to multinationals across every imaginable sector.

There is a strong emphasis on the development of a broad range of digital marketing skills with self-learning supported by two modules delivered by industry experts in the areas of Inbound Marketing and Digital Marketing Strategy and Management. In line with increasing involvement of marketing in the sales funnel across many sectors, there is also a growing focus on sales within the programme, both from the marketing and selling perspectives.

Entry requirements

Minimum entry requirements
Normally a Bachelor of Commerce or equivalent business degree, with a Second Class Honours or higher, and a significant specialisation in marketing. QQI Level 8 or equivalent.


1 year full-time

Careers or further progression

Career opportunities
Every year over 95% of graduates secure employment on completion of the programme. Some are retained by their host companies while the remainder secure employment as a direct result of participation on the programme. Graduates of this programme are highly sought after as the reputation of the programme among industry leaders strengthens year on year. Graduates build successful marketing careers regionally, nationally and globally in organisations across all sectors imaginable.

Recruiting graduates of the programme most recently are Google, Hubspot, SAP, IBM, Salesforce, Oracle, LinkedIn, Facebook, Yahoo, L'Oreal, Glanbia, Tesco, IKEA, AIB, Glaxo Smith Kline, Wayfair, Pathfinder, Smyths Toys and Bord Bia. Many less-well-known but equally dynamic and progressive organisations of all sizes also recruit graduates! Many start in graduate positions and quickly progress within these organisations.

Further enquiries

Ann Walsh
T: + 353 91 492 575


1. Paid placement: students are paid by their host company while on placement.

2. Support and mentoring: the Programme Director is available in person, by phone and by email to provide ongoing mentoring and support to students throughout their placement. In-company visits are carried out to review and facilitate graduate progress and performance.

3. Winner: Irish Postgraduate Course of the Year Award (Business) 2014.

Remember to mention gradireland when contacting institutions!