This MSc has been specifically designed to provide recently qualified marketing graduates with professional marketing and/or sales experience. It is also designed to cultivate the technical, transferable, emotional intelligence and resilience skills necessary for successful and sustainable careers in marketing and sales.
Students combine a challenging 37-week paid professional internship with six taught modules that are delivered both on campus and online. Time spent on the NUI Galway campus includes an initial three-week "Marketing Immersion" along with three subsequent workshops throughout the year. All assignments are designed to help students bring value to their host companies.
The Marketing Discipline at NUI Galway collaborates with Irish-based companies to define job specifications for students on the programme. Companies of all sizes apply to become host companies on this programme, from tech start-ups to multinationals across every imaginable sector.
There is a strong emphasis on the development of a broad range of digital marketing skills with self-learning supported by two modules delivered by industry experts in the areas of Inbound Marketing and Digital Marketing Strategy and Management. In line with increasing involvement of marketing in the sales funnel across many sectors, there is also a growing focus on sales within the programme, both from the marketing and selling perspectives.