This unique, action-based learning programme has successfully helped young graduates kick-start their careers in marketing for nearly forty years.
A 37-week paid professional marketing work placement, six taught modules, an applied project and on-site visits to companies recognised as world leaders in the practice of marketing, is the successful combination of this award-winning programme.
Students learn how to (i) keep up to date with the ever-changing world of marketing, (ii) immerse themselves in learning what they need to solve applied marketing problems in their workplace and (iii) gain internationally recognised certification and accreditation as they proceed. Students are exposed to the latest trends in the practice of marketing, learning directly from inspiring industry experts who share their expertise and experience in the classroom and in the workplace.
Topics covered include everything from marketing analytics, search engine marketing, the integration of marketing and sales, artificial intelligence (AI), chatbots, virtual reality, user-generated content, voice search, multi-channel marketing, account-based marketing, content marketing, inbound marketing, marketing attribution …. and so much more. The possibilities and opportunities for learning are endless!