The MSc (Marketing) by Research is a two-year programme of advanced studies and research. It is designed for students who have achieved an honours Bachelor of Commerce or an equivalent business degree and who have demonstrated an aptitude for further study and research in a specialized subject area. The aim of the programme is to develop the necessary skills and knowledge needed to effectively perform in a modern marketing environment.
Participants pursue a programme of studies specified by the research supervisor and must successfully complete a Research Methods module and a series of assignments related to those studies. The thesis must be submitted within nine semesters of the initial registration.