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NUI Galway

Marketing Management

Marketing Management:
Your Course
The programme content of this MSc is aimed at preparing graduates for a variety of marketing positions in business. This programme will assist students in becoming knowledgeable about a range of Marketing subjects to an advanced level; developing analytical, oral and written presentation skills; acquiring and being able to use accepted research methodologies; and developing personal confidence.

The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations. Examples of modules include Strategic Marketing; Business Ethics and Corporate Society Responsibility; and Brand Management.

Business Analytics
Your Course
This SAP accredited MSc provides students with the skills and knowledge to manage and develop business analytics within organisations. The programme is designed as a specialist course, which assists students in blending their existing talents with the technological skills and business knowledge needed to use and manage big data and business analytics in modern knowledge-based organisations. The programme consists of lectures, workshops, guest lectures from industry experts, and hands-on technology tutorials.

Modules are assessed via continuous assessment, written assignments, applied projects and written examinations. Examples of modules include Data Science and Big Data Analytics; Information Systems Strategy and Innovation; Business Applications Programming; and Business Modelling and Analytics.

Entry requirements

Marketing Management:
Minimum Entry Requirements
Normally a Second Class Honours undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. Applicants who hold a high 2.2 and have a significant Marketing specialism in a business degree, may be considered.

The programme is open to graduates of all disciplines. Applicants from a non-business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies.

Business Analytics:
Minimum Entry Requirements
Normally a Second Class Honours undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. The qualification must include an element of quantitative techniques, for example, graduates of Business Studies, Engineering, Computer Science, other Sciences, Mathematics or other courses that have some quantitative content.

Duration

1 year, full-time; 2 years part-time.

Careers or further progression

Marketing Management:
Career Opportunities
Graduates build careers in a wide variety of industry sectors and organisations, including pharmaceutical companies, publishing companies, banks, consumer products companies and business to-business, and work in non-profit organisations. Colleges, libraries, hospitals and art organisations are increasingly hiring marketing professionals to manage their diverse marketing activities. Other fields to consider are business development, marketing management, market research, strategic marketing, account management, customer relations management, customer service, retail, and PR consultancy.

Business Analytics:
Career Opportunities
The Expert Group on Future Skills Needs in Ireland expects that in the next seven years between 4,000 and 17,000 additional jobs in Business Analytics will be created in Ireland. This programme has been designed to meet the growing demand for graduates with Business Analytics capabilities identified by the Expert Group on Future Skills Needs in Ireland. Graduates of the programme have secured employment with SAP, IBM, Fidelity Investments, Permanent TSB, Bloomberg PolarLake, Eir and Wayfair.