Institution / Nui Galway
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Marketing Management

Your course
The programme content is aimed at preparing graduates for a variety of marketing positions in business. Therefore the programme will assist students in becoming knowledgeable about a range of Marketing subjects to an advanced level; developing analytical, oral and written presentation skills; acquiring and being able to use accepted research methodologies; and developing personal confidence.

The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations.

Entry requirements

Minimum entry requirements
The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be a Second Class Honours (2.1) undergraduate degree. Applicants from a non-business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies. Applicants who hold a high 2.2 and have a significant Marketing specialism in a business degree, may be interviewed to ascertain their suitability for entry. A Second Class Honours, Grade 1 (2.1) or higher in the Higher Diploma in Business Studies (Level 8).

Applicants from non-English speaking countries must be fluent in English, as demonstrated by the International English Language Testing System IELTS score of 6.5 (with not less than 5.5 in any one component), or equivalent.


1 year, full-time; 2 years, part-time.

Careers or further progression

Career opportunities
Graduates build careers in a wide variety of industries, sectors and organisations, including pharmaceutical companies, publishing companies, banks, consumer products companies and business-to-business, and work in non-profit organisations. Colleges, art organisations, libraries and hospitals are increasingly hiring marketing professionals to manage their diverse marketing activities. Other fields to consider are business development, marketing management, market research, strategic marketing, account management, customer relations management, customer service, retail, and PR consultancy.

Further enquiries

Dr Declan Fleming
T: + 353 91 492 741


1. Conversion course—open to graduates of any discipline.

2. Employability—graduates have excellent employment opportunities.

3. Learn from experts—students have frequent opportunities to hear distinguished visiting and industry speakers.

Application date

WHEN TO APPLY: There is not a set deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible.

Important: non-Business graduates must apply by 7 July 2017.

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