The programme content of this MSc is aimed at preparing graduates for a variety of marketing positions in business. This programme will assist students in becoming knowledgeable about a range of Marketing subjects to an advanced level; developing analytical, oral and written presentation skills; acquiring and being able to use accepted research methodologies; and developing personal confidence.
The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations. Examples of modules include Strategic Marketing; Business Ethics and Corporate Society Responsibility; and Brand Management.
This SAP accredited MSc provides students with the skills and knowledge to manage and develop business analytics within organisations. The programme is designed as a specialist course, which assists students in blending their existing talents with the technological skills and business knowledge needed to use and manage big data and business analytics in modern knowledge-based organisations. The programme consists of lectures, workshops, guest lectures from industry experts, and hands-on technology tutorials.
Modules are assessed via continuous assessment, written assignments, applied projects and written examinations. Examples of modules include Data Science and Big Data Analytics; Information Systems Strategy and Innovation; Business Applications Programming; and Business Modelling and Analytics.