The programme content of this MSc is aimed at preparing graduates for a variety of marketing positions in business. This programme will assist students in becoming knowledgeable about a range of marketing subjects to an advanced level; developing analytical, oral and written presentation skills; acquiring and being able to use accepted research methodologies.
Students develop extensive knowledge in a broad range of marketing subjects such as Strategic Marketing, Strategic Brand Management, Services Marketing, Social Marketing & Sustainability, Marketing Performance & Productivity, Digital Marketing and Marketing Analytics. The programme ends with a week long summer school and an applied marketing project.
3 GOOD REASONS TO STUDY THIS COURSE
1. Become an all-round marketing professional with advanced strategic marketing knowledge and skills.
2. Work with real companies on applied consultancy based projects.
3. Be industry ready with analytical and research-led skills.