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Marketing - Technology & Innovation

Your Course
The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of marketing technology and innovation. Three of the modules are delivered in conjunction with UL and UCC under the auspices of the Atlantic University Alliance (AUA), and students may be required to attend workshops in all three universities (NUI Galway, UL and UCC).

The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations. Examples of modules include Innovation and Technology Transfer; Technology; Innovation Products; and Marketing Innovation and Commercialisation.

Entry requirements

Minimum Entry Requirements
Normally a Second Class Honours undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. Applicants who hold a high 2.2 and have a significant Marketing specialism in a business degree may be considered.

The programme is open to graduates of all disciplines. Applicants from a non-business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies.

Applicants must have at least three to five years post-graduation relevant industry experience.


1 year, full-time

Careers or further progression

Career Opportunities
Graduates will find employment in a variety of spaces – AI, IoT, IT, the cloud, and other high-tech industries.

Further enquiries

Dr Declan Fleming
T: + 353 91 492 741


1. Experiences other campuses: opportunity to attend workshops in NUI Galway, UCC, and UL.

2. Conversion course: no prior knowledge of business is required for this programme.

3. Employability: skills learned can be applied to a range of industries and sectors.

Remember to mention gradireland when contacting institutions!