The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of marketing technology and innovation. Three of the modules are delivered in conjunction with UL and UCC under the auspices of the Atlantic University Alliance (AUA), and students may be required to attend workshops in all three universities (NUI Galway, UL and UCC).
The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations. Examples of modules include Innovation and Technology Transfer; Technology; Innovation Products; and Marketing Innovation and Commercialisation.