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Marketing - Technology & Innovation

Your course
The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of marketing technology and innovation. Three of the modules are delivered in conjunction with UL and UCC under the auspices of the Atlantic University Alliance (AUA), and students may be required to attend workshops in all three universities (NUI Galway, UL and UCC).

The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations.

Entry requirements

Minimum entry requirements
The programme is open to recent graduates of all disciplines. Applicants must have at least three to five years post-graduation relevant industry experience. Normally the minimum entry requirements will be a Second Class Honours, Grade 1 (2.1) undergraduate degree. Applicants from a non-business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies. Applicants who hold a high 2.2 and have a significant Marketing specialism in a business degree, may be interviewed to ascertain their suitability for entry. A Second Class Honours, Grade 1 (2.1) or higher in the Higher Diploma in Business Studies (Level 8) is required.

Applicants from non-English speaking countries must be fluent in English, as demonstrated by the International English Language Testing System IELTS score of 6.5 (with not less than 5.5 in any one component), or equivalent.

Duration

1 year, full-time

Careers or further progression

Career opportunities
Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys, and LinkedIn.

Further enquiries

Dr Declan Fleming
T: + 353 91 492 741
E: mscmarketing@nuigalway.ie

Comment

3 GOOD REASONS TO STUDY THIS COURSE
1. Experiences other campuses: opportunity to attend workshops in NUI Galway, UCC, and UL.

2. Conversion course: no prior knowledge of business is required for this programme.

3. Employability: skills learned can be applied to a range of industries and sectors.

Application date

WHEN TO APPLY: There is no set deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible.

Important: non- Business graduates must apply by 7 July 2017.

Remember to mention gradireland when contacting institutions!