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Marketing - Professional Selling & Sales Management

Your Course
This programme will assist students to: become knowledgeable about a range of Marketing subjects to an advanced level; recognise the importance of selling and sales management to delivering continuous value both to the company and its customers; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies; demonstrate your Professional Selling and Sales Management specialism to prospective employers via an industry-based research dissertation.

The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations. Examples of modules include Selling and Sales Management; Marketing Performance and Productivity; Inside Sales Growth; and Marketing Analytics.

Entry requirements

Minimum Entry Requirements
Normally a Second Class Honours undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. Applicants who hold a high 2.2 and have a significant Marketing specialism in a business degree, may be considered.

The programme is open to graduates of all disciplines. Applicants from a non-business/ Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies.


1 year, full-time.

Careers or further progression

Career Opportunities
One of the oldest truisms of business is that "nothing happens until somebody sells something". As a career opportunity, starting in sales is an excellent choice. The starting salaries of sales people are often significantly greater than in other positions (about 20% greater than other marketing positions). Many CEOs and senior managers started in sales. The rapid rise in digital and social selling activities will provide many opportunities for graduates of this programme with companies such as Oracle, IBM, Wayfair, Dell and Microsoft.

Further enquiries

Dr Declan Fleming
T: + 353 91 492 741


1. Career prospects: especially in emerging inside sales sector, of which the West of Ireland is a Centre of Excellence.

2. Starting salary for sales graduates is approximately 20% higher than for graduates from other specialisms.

3. Conversion course: open to students from all disciplines.

Remember to mention gradireland when contacting institutions!