Institution / Nui Galway
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Marketing - Professional Selling & Sales Management

Your course
This programme will assist students to: become knowledgeable about a range of Marketing subjects to an advanced level; recognise the importance of selling and sales management to delivering continuous value both to the company and its customers; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies; demonstrate your Professional Selling and Sales Management specialism to prospective employers via an industry-based research dissertation.

The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations.

Entry requirements

Minimum entry requirements
The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be a Second Class Honours (2.1) undergraduate degree. Applicants from a non-business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies. Applicants who hold a high 2.2 and have a significant Marketing specialism in a business degree, may be interviewed to ascertain their suitability for entry. A Second Class Honours, Grade 1 (2.1) or higher in the Higher Diploma in Business Studies (Level 8).

Applicants from non-English speaking countries must be fluent in English, as demonstrated by the International English Language Testing System IELTS score of 6.5 (with not less than 5.5 in any one component), or equivalent.


1 year, full-time.

Careers or further progression

Career opportunities
One of the oldest truisms of business is that “nothing happens until somebody sells something”. As a career opportunity, starting in sales is an excellent choice. The starting salaries of sales people are often significantly greater than in other positions (about 20% greater than other marketing positions). Many CEOs and senior managers started in sales.

Further enquiries

Dr Declan Fleming
T: + 353 91 492 741


1. Career prospects: especially in emerging inside sales sector, of which the West of Ireland is a Centre of Excellence.

2. Starting salary for sales graduates is approximately 20% higher than for graduates from other specialisms.

3. Conversion course: open to students from all disciplines.

Application date

WHEN TO APPLY: There is not a set deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible. See Page 190 for full details of when and how to apply. Important: non-Business graduates must apply by 7 July 2017.

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