This programme will assist students to become knowledgeable about a range of marketing subjects to an advanced level; understand how marketing objectives can be achieved through the use of digital technologies; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies.
The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations. Examples of modules include Digital Marketing Strategy and Management; Marketing Analytics; and Inbound Marketing Strategy.
3 Good Reasons To Study This Course
1. This MSc is aimed at preparing graduates for marketing positions in business, particularly in the area of Digital Marketing.
2. Students will gain research experience by completing a minor research dissertation under the supervision of staff members.
3. A wide range of modules is on offer, including Innovation & Commercialisation, Brand Management, and Cases in Marketing Management & Strategy.