Institution / Nui Galway
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Digital Marketing

Your course
This programme will assist students to become knowledgeable about a range of marketing subjects to an advanced level; understand how marketing objectives can be achieved through the use of digital technologies; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies; and demonstrate their Digital Marketing specialism to prospective employers via an industry-based research dissertation.

The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations.

Entry requirements

Minimum entry requirements
The programme is open to recent graduates of all disciplines. Normally the minimum entry requirement is a Second Class Honours (2.1) undergraduate degree. Applicants from a non-business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline prior to commencement of studies. Applicants who hold a high 2.2 and have a significant marketing specialism in a business degree may be interviewed to ascertain their suitability for entry. A Second Class Honours, Grade 1 (2.1) or higher in the Higher Diploma in Business Studies (Level 8) is required.

Applicants from non-English speaking countries must be fluent in English, as demonstrated by the International English Language Testing System IELTS score of 6.5 (with not less than 5.5 in any one component), or equivalent.


1 year, full-time.

Careers or further progression

Career opportunities
Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys and LinkedIn.

Further enquiries

Dr Declan Fleming
T: +353 91 492 741


1. This MSc is aimed at preparing graduates for marketing positions in business, particularly in the area of Digital Marketing.

2. Students will gain research experience by completing a minor research dissertation under the supervision of staff members.

3. A wide range of modules is on offer, including Innovation & Commercialisation, Brand Management, and Cases in Marketing Management & Strategy.

Application date

NUI Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible. See Page 190 for full details of when and how to apply. Important: non-Business graduates must apply by 7 July 2017.

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