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Digital Marketing

Your Course
This programme will assist students to become knowledgeable about a range of digital marketing and marketing subjects to an advanced level; understand how marketing objectives can be achieved through the use of digital technologies; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies.

Students develop specialised knowledge in Digital Marketing, Digital Sales Management, Digital Marketing Strategy and Inbound Marketing as well as general marketing knowledge in subjects such as Branding, Social Marketing & Sustainability and Marketing Analytics. The programme concludes with a Web 3.0 Digital Summer School and an Applied Digital Marketing Campaign.


1. Build your tech stack with Hubspot and Google Academy certifications. .

2. Keep ahead of the digital curve with Web 3.0 training with leading experts.

3. Shortlisted for Best Postgraduate Course of the Year—gradireland Higher Education Awards 2019.

Entry requirements

Minimum Entry Requirements
Normally a Second Class Honours undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. Applicants who hold a high 2.2 and have a significant Marketing specialism in a business degree, may be considered.

The programme is open to graduates of all disciplines. Applicants from a non-business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies.


1 year, full-time.

Careers or further progression

Career Opportunities
Graduates find employment in a wide variety of industry sectors with companies such as such as: Microsoft, LinkedIn, Google, AnswerLab, Aviva, Hubspot, Ryanair, and Vodafone.

Further enquiries

Dr Patricia McHugh
T: +353 91 492 548

Application date

Applications are made online via the NUI Galway Postgraduate Applications System.

When To Apply: NUI Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible. Important: nonbusiness graduates must apply by 6 July 2020.

Remember to mention gradireland when contacting institutions!