City scape

Digital Marketing

Your course
This programme will assist students to become knowledgeable about a range of marketing subjects to an advanced level; understand how marketing objectives can be achieved through the use of digital technologies; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies; and demonstrate their Digital Marketing specialism to prospective employers via an industry-based research dissertation.

The programme consists of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations.

Entry requirements

Minimum Entry Requirements
Normally a Second Class Honours undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. Applicants who hold a high 2.2 and have a significant Marketing specialism in a business degree, may be considered.

The programme is open to graduates of all disciplines. Applicants from a non-business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies.


1 year, full-time.

Careers or further progression

Career Opportunities
Graduates find employment in a wide variety of industry sectors with companies such as Aviva, Sky, Lidl, Hubspot, Ryanair, KPMG and Vodafone.

Further enquiries

Dr Declan Fleming
T: +353 91 492 741

Subjects taught

Examples of modules include Digital Marketing Strategy and Management; Marketing Analytics; and Inbound Marketing Strategy.


1. This MSc is aimed at preparing graduates for marketing positions in business, particularly in the area of Digital Marketing.

2. Students will gain research experience by completing a minor research dissertation under the supervision of staff members.

3. A wide range of modules is on offer, including Innovation & Commercialisation, Brand Management, and Cases in Marketing Management & Strategy.

Remember to mention gradireland when contacting institutions!