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International Marketing & Exporting

Your course
The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Exporting. Therefore, the programme will assist students to become knowledgeable about a range of Marketing subjects to an advanced level; recognise the importance of international marketing skills required to compete in an increasingly global marketplace; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies; and demonstrate their International Marketing specialism to prospective employers via an industry-based research dissertation. The programme consists of lectures, projects, case studies and presentations in the required subjects. Students are required to take twelve obligatory subjects (see details on course website) and complete a minor dissertation.

Entry requirements

Minimum entry requirements
The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be a Second Class Honours (2.1) undergraduate degree. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies. Applicants who hold a high 2.2 and have a significant marketing specialism in a business degree, may be interviewed to ascertain their suitability for entry. A Second Class Honours, Grade 1 (2.1) or higher in the Higher Diploma in Business Studies (Level 8).

Applicants from non-English speaking countries must be fluent in English, as demonstrated by the International English Language Testing System IELTS score of 6.5 (with not less than 5.5 in any one component), or equivalent.

Duration

1 year, full-time

Careers or further progression

Career opportunities
Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys and LinkedIn.

Further enquiries

Dr Declan Fleming
T: +353 91 492 741
E: mscmarketing@nuigalway.ie

Comment

3 GOOD REASONS TO STUDY THIS COURSE
1. Conversion course: open to recent graduates of all disciplines.

2. Management skills: “soft skills” such as presentation techniques and inter-cultural communication are covered.

3. Employability: graduates have excellent employment opportunities.

Application date

WHEN TO APPLY: NUI Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible.

Important: Non-Business graduates must apply by 7th July, 2017

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