The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Exporting. Therefore, the programme will assist students to become knowledgeable about a range of Marketing subjects to an advanced level; recognise the importance of international marketing skills required to compete in an increasingly global marketplace; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies; and demonstrate their International Marketing specialism to prospective employers via an industry-based research dissertation. The programme consists of lectures, projects, case studies and presentations in the required subjects. Students are required to take twelve obligatory subjects (see details on course website) and complete a minor dissertation.
International Marketing & Exporting
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