The programme content of this MSc is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Exporting. This programme will assist students become knowledgeable about a range of Marketing subjects to an advanced level; recognise the importance of international marketing skills required to compete in an increasingly global marketplace; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies; and demonstrate their International Marketing specialism to prospective employers via an industry-based research dissertation. The programme consists of lectures, projects, case studies and presentations in the required subjects.
Students are required to take twelve obligatory subjects (see details on course website) and complete a minor dissertation.
3 Good Reasons To Study This Course
1. Conversion course: open to recent graduates of all disciplines.
2. Management skills: "soft skills" such as presentation techniques and inter-cultural communication are covered.
3. Employability: graduates have excellent employment opportunities.