This Postgraduate Diploma in TechInnovation course is a one-year part-time entrepreneurship development programme that aims to fill the gap in terms of entrepreneurship/intrapreneurship skills in both small and large companies. The aim of this course is to teach people how to create a company or how to create a new business unit within an existing company, with a particular focus on innovationdriven enterprises that can scale up, including considerations around:
• Various challenges around commercialising innovations (ideas and technologies);
• Business constraints and guidelines;
• Other difficulties related to getting new products to sizeable markets ("crossing the chasm").
The course will include working through issues of market analysis, technology viability assessment, competitive positioning, team building, product lifecycle planning, marketing strategy, sales channel analysis, and with a strong emphasis on the entrepreneur/ intrapreneur as a salesperson.