This programme will assist students to become knowledgeable about a range of international marketing and entrepreneurship subjects to an advanced level. The programme recognises the importance of international marketing skills required to compete in an increasingly global marketplace. Students will develop specialised knowledge in International Marketing Strategy, International Entrepreneurship and Global Business-to-Business Marketing, as well as general marketing knowledge in subjects such as Marketing Innovation & Enterpreneurship, Digital Marketing and Marketing Analytics.
3 GOOD REASONS TO STUDY THIS COURSE
1. Work with international companies on applied consultancy based projects.
2. Boost your employability skills with an executive training summer school.
3. Build your networks with guest speakers from leading international marketing professionals.