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International Marketing & Entrepreneurship

Your Course
This programme will assist students to become knowledgeable about a range of international marketing and entrepreneurship subjects to an advanced level. The programme recognises the importance of international marketing skills required to compete in an increasingly global marketplace. Students will develop specialised knowledge in International Marketing Strategy, International Entrepreneurship and Global Business-to-Business Marketing, as well as general marketing knowledge in subjects such as Marketing Innovation & Enterpreneurship, Digital Marketing and Marketing Analytics.

3 GOOD REASONS TO STUDY THIS COURSE

1. Work with international companies on applied consultancy based projects.

2. Boost your employability skills with an executive training summer school.

3. Build your networks with guest speakers from leading international marketing professionals.

Entry requirements

Minimum Entry Requirements
Normally a Second Class Honours (H2.1) undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant marketing specialism in a business degree, may be considered.

The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies.

Duration

1 year, full-time

Careers or further progression

Career Opportunities
Graduates find employment in such companies as GlaxoSmithKline, Kerry Group, Ex Ordo, Salesforce, SAP, Tourism Ireland, Smyths Toys and Shopify.

Further enquiries

CONTACT
Dr Gabriela Gliga
T: +353 91 493 617
E: mscmarketing@nuigalway.ie

Application date

WHEN TO APPLY: NUI Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible. See the weblink below for full details of when and how to apply.

Online Application
Applications to most postgraduate programmes at NUI Galway are made online via www.nuigalway.ie/apply.

The application system will be open from 1 October 2019 to accept applications for entry to the 2020–21 academic year.

Applications are submitted via an online form, and a step-bystep guide will assist you through the process. Applicants should select the Course Instance Code(s) for the programme(s) that they are interested in, which are available on each course page of this prospectus and are also on each course website (www.nuigalway.ie/courses). An application fee will be required and this is a nonrefundable. You will require an active email account to use the system.

Supporting Documents
When making an online application, most programmes require additional documentation to supplement your application, such as an essay, samples of work, a CV, etc. To see what supporting documents, if any, may be required for your programme, please visit: www.nuigalway.ie/postgrad-admissions. After submitting an application you must then upload the supporting documents.

Enrolment and start dates

2020–21 academic year

Remember to mention gradireland when contacting institutions!