Overview
Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.
The 12 week internship placement covers projects on marketing strategy audits, social media and digital work, along with big data analytics.
Entrance requirements
Graduate
Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.
INTERNATIONAL STUDENTS
For information on international qualification equivalents, please check the specific information for your country.
English Language Requirements
Evidence of an IELTS* score of 6.5, with not less than 5.5 in any component, or an equivalent qualification acceptable to the University is required. *Taken within the last 2 years.
International students wishing to apply to Queen's University Belfast (and for whom English is not their first language), must be able to demonstrate their proficiency in English in order to benefit fully from their course of study or research. Non-EEA nationals must also satisfy UK Visas and Immigration (UKVI) immigration requirements for English language for visa purposes.
For more information on English Language requirements for EEA and non-EEA nationals see: www.qub.ac.uk/EnglishLanguageReqs.
If you need to improve your English language skills before you enter this degree programme, INTO Queen's University Belfast offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for admission to this degree.
•Academic English: an intensive English language and study skills course for successful university study at degree level
•Pre-sessional English: a short intensive academic English course for students starting a degree programme at Queen's University Belfast and who need to improve their English.
1 year full-time.
Learning and Teaching
Morning / Afternoon / Evening.
Career Prospects
Introduction
Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas:digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.
Professor Mark Palmer, Professor
Queen's Management School - Professor
Management Centre for Health Research at the Management School
email: m.palmer@qub.ac.uk
Phone: +44 (0)28 9097 5612
Introduction
Students must complete 60 CATS per semester. The award of MSc is based on the accumulation of 180 CATS. The programme comprises seven taught modules plus a dissertation or marketing internship and work-based research project.
Semester 1
Compulsory modules
Accounting for Managers (10 CATS)
Consumer Behaviour (20 CATS)
Finance for Managers (10 CATS)
Marketing Management and Strategy (20 CATS)
Semester 2
Compulsory module
Research Methods for Business (20 CATS)
Elective modules (select 2)
Digital Marketing (featuring Google Analytics) (20 CATS)
Marketing Analytics for Managers (20 CATS)
Marketing in the World Economy (20 CATS)
Semester 3
Marketing Internship with Work-based Research Project (60 CATS)*
Dissertation (60 CATS)
Modules are subject to change.
Students can apply for a minimum 12-week paid internship as an alternative to the traditional MSc dissertation in Semester 3. It is imperative to note that the selection criteria will be determined by the host company and that the selection and recruitment process will be on a competitive basis. Where a candidate is not successful in their pursuit of an internship in a host company, he or she will automatically defer to the traditional MSc dissertation option.
Students will complete individual student assignments, oral presentations, group casework, examinations, computer-aided assessment, multiple-choice tests and research work. Other innovative assessment methods are incorporated as appropriate.
How to Apply
Apply using our online Postgraduate Applications Portal go.qub.ac.uk/pgapply and follow the step-by-step instructions on how to apply.
Entry year 2020
Remember to mention gradireland when contacting institutions!
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Marketing highlights
Professional Accreditations
•Accreditation has been gained from The Chartered Institute of Marketing (CIM) – the leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Upon successful completion of the MSc Marketing programme, students will have a number of exemptions from CIM professional examinations: marketing, strategic marketing, and marketing and consumer behaviour. Students of the MSc Marketing programme will be registered as students with CIM and will have access to all CIM resources including webinars and Marketing Expert (additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice.
•The Digital Marketing (featuring Google Analytics) module encourages students to work towards a Google Analytics Individual Qualification (GAIQ). This is a signal to employers that our MSc Marketing students have both the theoretical and practical skills to compete. The examination fee will be reimbursed by the School (subject to attaining the award during the module).
Industry Links
•Students have the opportunity to apply for minimum 12 week paid internship as an alternative to the traditional MSc dissertation in Semester 3. It is compulsory for students who secure an internship to submit a work-based research project as the final element of the MSc Marketing degree. This option provides students with the opportunity to apply and review academic and theoretical principles in practice. It also provides students with real-world experience of working in a marketing environment.
World Class Facilities
•The Marketing Analytics for Managers module features SAS software. SAS Institute is a provider of tools, technologies and services focused on business analytics. A recent study shows SAS dominates the global advanced analytics market. This again is a signal to employers that our students have the theoretical, practical and industry-standard software skills to compete.
Student Experience
•Teaching methods and learning may include lectures, tutorials, seminars, case studies, computer/software demonstrations, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits, practitioner workshops, and internship opportunities.