Students must complete 60 CATS per semester. The award of MSc is based on the accumulation of 180 CATS. The programme comprises seven taught modules plus a dissertation or marketing internship and work-based research project.
Accounting for Managers (10 CATS)
Consumer Behaviour (20 CATS)
Finance for Managers (10 CATS)
Marketing Management and Strategy (20 CATS)
Research Methods for Business (20 CATS)
Elective modules (select 2)
Digital Marketing (featuring Google Analytics) (20 CATS)
Marketing Analytics for Managers (20 CATS)
Marketing in the World Economy (20 CATS)
Marketing Internship with Work-based Research Project (60 CATS)*
Dissertation (60 CATS)
Modules are subject to change.
Students can apply for a minimum 12-week paid internship as an alternative to the traditional MSc dissertation in Semester 3. It is imperative to note that the selection criteria will be determined by the host company and that the selection and recruitment process will be on a competitive basis. Where a candidate is not successful in their pursuit of an internship in a host company, he or she will automatically defer to the traditional MSc dissertation option.