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Advertising & Digital Communication - Creative or Executive

The Postgraduate Diploma in Advertising and Digital Communication provides a broad insight to the Irish Advertising Industry, students gain a deep understanding of the operations of a communications agency, both internally and in its business context. The programme mirrors an authentic work environment - real briefs, real clients, all taught by a mixture of industry leaders and DIT academics, participants will be equipped with skills and knowledge that can be immediately applied, making them work and change ready.

This innovative programme was created in response to meet the industry needs for skilled advertising professionals with the necessary knowledge to suceed in the ever evolving marketplace. The programme is dedicated to giving students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are the forefront of Advertising and Digital Communications theory and practice theory. It is divided into two streams – creative and executive, although both streams are integrated for certain core modules.

One of the key outcomes of the programme is the opportunity for students to showcase their potential, as successful advertising practioners to key figures in the advertising industry at the annual pitch night which takes place each November.

Entry requirements

Candidates applying for the Postgraduate Diploma in Advertising and Digital Communications must hold a minimum second class honours bachelor degree (2.2) or higher or equivalent third level qualification in any discipline.

Candidates pursuing the creative stream will have to demonstrate creativity at interview.

Duration

This is a part-time evening programme which runs from January to December in the academic year (with a Summer break) and delivered on Tuesday and Thursday evenings from 6pm - 10pm.

Method of Delivery Classroom

Careers or further progression

Career Opportunities
This programme leads to a professional qualification for persons working or desiring to work in advertising.

Further enquiries

Contact Us

Dr. Rosie Hand
rosie.hand@tudublin.ie
01 402 7127

Subjects taught

Semester One

Executive Modules:
Integrated Marketing Communications
Strategic Brand planning

Dual Modules:
Strategic Digital Communications
Creative Briefing
Creative Thinking

Creative Modules:
Copywriting and Content Writing
Integrated Production Techniques

Semester Two

Executive Modules:
Media Planning and Buying
Client Leadership

Dual Modules:
Integrated Group Project
Professional Development
Cross Platform Technology Communications

Creative Modules:
Art Direction
Designing for Impact

Comment

DIT in association with IAPI.

Location: DIT. Aungier St. Dublin 2

Qualification Awarded:
Successful students are awarded a Postgraduate Diploma in Advertising and Digital Communications.

The programme is divided into two streams – creative and executive, although both streams are integrated for certain core modules.

Qualification Awarded: PG Dip (Advertising & Digital Communications) Level 9 / PG Dip (Fógraíocht agus Cumarsáid Dhigiteach) Leibhéal 9

Award

The Postgraduate Diploma is a level 9 programme on the National Framework of Qualifications (NFQ); successful students are awarded a Postgraduate Diploma in Advertising and Digital Communications.

Application date

The general closing date is January 17th 2020.

Enrolment and start dates

Commencement Date: 27/01/2020

Remember to mention gradireland when contacting institutions!