What is... Digital Marketing?
TU Dublin's School of Marketing has developed a new and innovative programme for business graduates who wish to specialise in the area of digital marketing. The Full-Time Masters in Digital Marketing is designed to build participants expertise in three key areas: strategy, analytics, and technology. Graduates working in marketing and business, are learning on the job how to 'do digital', this programme will build knowledge, competency and skills that will allow graduates to enter the workforce prepared for digital marketing practice.
Despite the recent reinvigoration of curricula in the area of digital marketing there is still a gap in the market for employers seeking out graduates with extensive grounding in enabling technologies. The Masters in Digital Marketing addresses that need. The work-placement aspect of this exciting new programme allows the participants to build their experience of the digital marketing work environment. This programme is delivered by leading marketing academics, with a wide range of industry engagement – from working with real-client projects to having industry guest speakers in the class room.
Read about our Masters in Digital Marketing Student, Orlagh Cramp who won Digital Student of the Year at the Digital Media Awards 2019.