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Digital Marketing

What is... Digital Marketing?
TU Dublin's School of Marketing has developed a new and innovative programme for business graduates who wish to specialise in the area of digital marketing. The Full-Time Masters in Digital Marketing is designed to build participants expertise in three key areas: strategy, analytics, and technology. Graduates working in marketing and business, are learning on the job how to 'do digital', this programme will build knowledge, competency and skills that will allow graduates to enter the workforce prepared for digital marketing practice.

Despite the recent reinvigoration of curricula in the area of digital marketing there is still a gap in the market for employers seeking out graduates with extensive grounding in enabling technologies. The Masters in Digital Marketing addresses that need. The work-placement aspect of this exciting new programme allows the participants to build their experience of the digital marketing work environment. This programme is delivered by leading marketing academics, with a wide range of industry engagement – from working with real-client projects to having industry guest speakers in the class room.

Read about our Masters in Digital Marketing Student, Orlagh Cramp who won Digital Student of the Year at the Digital Media Awards 2019.

Entry requirements

Applicants should have a minimum 2.1 honours business degree.

*Other applicants will be considered based on their experience, attitude and aptitude.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this programme should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

Applicants may also be required to attend for interview.

Duration

1 Year Full Time

Method of Delivery Classroom

Participants will take 4 modules in semester one, 3 modules in semester 2, and undertake 2 self-pace modules over the duration of the programme. The expected schedule of contact hours will be approximately 15 hours per week. The work-placement aspect of this programme takes place for 6 weeks in semester 2.

Careers or further progression

What are my career opportunities?
Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging. The local marketing and media industry will be excited to meet our graduates, uniquely skilled in social, mobile, analytics and cloud technology. Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more.

The work placement element of the course provides participants with experience relevant to their interests in the field. The dissertation piece is completed in an area that the participant is interested and wishes to build further expertise in. This will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career progression.

Further enquiries

Contact Us
Dr Tara Rooney
tara.rooney@tudublin.ie
1-402 7013

Subjects taught

Semester One
Strategic Digital Marketing
Digital Metric & Analytics
Marketing Technology
Social Media Marketing

Semester Two
Campaign Planning & Budgeting
Predictive Analytics
User Experience

Online Modules
Business Research Methods
Regulation & Governance

Work Placement
Dissertation

Comment

Level NFQ Level 9

Award MSC

Assessment method

Assessment

A variety of assessment approaches are utilised on this programme to ensure an engaging learning experience.

Application date

Applications open from Monday, 4th November 2019.

Enrolment and start dates

Commencement Date 01/09/2020

Location City Centre: Aungier Street

Remember to mention gradireland when contacting institutions!