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Digital Marketing Strategy

Trinity Business School has developed very close links with the world’s leading digital companies and offers students a great opportunity to gain experience from the best in the industry. Leading digital experts teach several modules in the programme to ensure that our content remains at the cutting edge of digital strategy best practices.

A Programme Focusing on Digital Strategy

Digital marketing is already heavily featured in our MSc in Marketing, the MSc in Digital Marketing Strategy goes further by introducing students to the overall digital marketing ecosystem and gives them the necessary skills to effectively plan, design and implement strategies that add value to organisations. The programme includes a specialisation in digital design and user experience, where non-technical students get a comprehensive review of the key technologies required to design, build and execute digital marketing strategies. The course also consider the digitalization of interactions between paying customers, free users and business actors to comprehend on how corporations do Business (and “make money”) in a Digital world. A digital marketing implementation module will invite participants to undertake professional certifications such as Google AdWords certificate (advanced) and Google analytics certificate.

The course comprises 8 core taught modules, a digital strategy module and 4 elective taught modules,. An indicative list of modules can be obtained from the course website: https://www.tcd.ie/business/msc/digital-marketing-strategy/structure.php

Entry requirements

Admission to the course is competitive, and is normally restricted to graduates who have achieved an upper second class honours degree or better.

Duration

1 Year Full Time

Further enquiries

Course Director

Professor Laurent Muzellec

Telephone Number

+353-1-896 4299

Course Email

business.masters@tcd.ie

Assessment method

The course is assessed based on a combination of assigned coursework, written examination, and a dissertation.

Application date

Closing Date 30th June 2017

Enrolment and start dates

Next Intake September 2017

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