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Advertising - Creative Stream - Conversion Programme

Please note due to the great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response. If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

This course focuses on the acquisition of knowledge and the development of skills in the field of advertising. Students are exposed to a range of relevant marketing communications topics. The masters is designed to equip students for a career in advertising in general, and in advertising agencies in particular.

Course Content
The first semester introduces participants to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques.

In the second semester students specialise in either the creative or executive aspects of advertising depending on their chosen stream. Places on each stream are allocated during the initial selection process. The creative stream focuses on copy writing, art direction, TV and radio production, and design and layout. The executive stream focuses on issues in advertising and marketing, client service and media planning. At the end of semester two all students work on an advertising campaign using a real brief supplied by a client, which they develop and execute in teams, or 'advertising agencies', that 'pitch for the account'; at the end of the course.

Research methods are also introduced to all students in advance of their independent research.

Semester three involves independent learning in the completion of a research dissertation, under the guidance of a supervisor.

Entry requirements

Conversion Programme:
Minimum second class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification. Short listed candidates may be interviewed between mid-May and early June of the year of intake. Students must apply for a place in their preferred stream either creative or executive during the application process.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Depending on the programme of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview for specific programmes.

Applicants for the creative stream should complete the following brief:

Creative Stream application brief:
Ideas. They are the foundation of advertising, whether the medium is a poster, an event, a video, social media content, or a message projected on the moon. Ideas matter when they disrupt, surprise, engage, challenge, connect and change, and they matter because they do these things.

If you're the kind of person who wants to spend their days turning blank pages into great ideas that sell, then maybe this is the course for you.

And because we'd hate to waste your time, we first want to find out if you are the person for this programme.

Submit four things, each on a single A4 page and upload with your application:

1. Tell us why you want to work in the creative department of an agency.

2. Create a poster for one of the following:

The Kenwood Chef
3. Create a poster for something you care about

4. Pick an ad and tell us what's so great about it.

Your posters should be drawn simply, with a black pen – we're interested in your ideas, not the quality of the execution of them.

Portfolio guidelines:
Those who are invited to interview can bring a portfolio of other creative work in support of their application (though this is not a requirement).

We're particularly interested in anything that shows more of your ability to have and express ideas. This can be in any medium – from poetry, storytelling, to film and other visual media as long as there's an idea in there. And if you've more advertising ideas we'd love to see them too.

We're less interested in seeing work that only shows evidence of craft. This might include drawings, photography that only seeks to represent, or long form writing of the technical variety.

If it surprises and engages then include it, if not better to leave it out. We're looking for quality not quantity at this stage, and remember that if you've been invited to interview then the ideas you've already submitted have convinced us that you have potential.


1 year full-time.

Timetable / Hours
While next year's timetable is obviously yet to be finalised there are normally circa 20 to 25 contact hours per week in Semester 1. In Semester 2 there are normally circa 15 hours per week. Given the intensive nature of a one-year taught Masters' programme, and the fact that subjects are new, students are advised to keep a clear working week, and to minimize other commitments in order to participate in the course.

Careers or further progression

Career Opportunities
Graduates are equipped with the knowledge and skills to enable them to take up positions of responsibility in advertising agencies. Some also work in specialist advertising companies such as creative boutiques or media specialists. Others work in related advertising and marketing service areas such as market research, graphic design, sales promotions or direct marketing. Opportunities also arise with media companies in media sales or on the client side in advertising or promotions management.

Further enquiries

Rosie Hand
School of Marketing
College of Business
DIT Aungier Street, Dublin 2
T: 01 402 7127

Subjects taught

What subjects does the M.Sc. in Advertising include?
The first semester introduces participants to a range of subjects that provide the foundation for both the executive and creative dimensions of advertising. These currently include advertising strategy, marketing, consumer behaviour, marketing communications and advertising media, advertising and marketing research and creative techniques including art direction, copywriting and design and layout.

Semester Two sees the participants elect modules depending on their chosen stream. One core module is shared by both streams. The final five weeks of Semester Two are dedicated to an intensive group project.

In Semester Three the student engages with independent learning by researching a dissertation.


Qualification Awarded:
Graduates are eligible for the award of M.Sc. in Advertising of the Dublin Institute of Technology.

School of Marketing, College of Business, DIT Aungier Street, Dublin 2.

Assessment method

During semester three (June - September), students work independently in researching and writing a dissertation which normally accounts for circa one third of the marks for the course overall. This is a self-directed learning module that is reported in a final Dissertation. The research and learning process attached to this module will address an advertising related problem or issue.

Application date

Closing Date: The general closing date is 30th April 2019. Please note that late applications may be accepted subject to availability.

Enrolment and start dates

Start Date: September 2019.

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