For product and technology managers in need of the skills and strategies to enhance product management effectiveness, this programme provides the learning, tools and frameworks to drive best practice performance.
The success of software and technology products depends heavily on the unique skill sets, knowledge and competence of product managers. These professionals must have the ability to manage products strategically and tactically, from inception through to launch but also throughout the product lifecycle.
The Postgraduate Diploma and Master of Science Degree in Product Management have been designed specifically to meet the needs of organisations in the digital media sector. The programmes draw on the expertise of leading academics, international experts, recognised industry practitioners and the latest research to deliver a unique learning opportunity for software and digital technology companies.
The advanced level qualifications provide professional certification for product managers while contributing in a very practical way to the development of product management strategy and practice within participating companies.
The programmes benefit organisations and product management professionals by:
providing a comprehensive range of knowledge, best practice tools and frameworks
developing competence and performance through a stimulating practitioner-oriented learning environment
enabling participants to attain a Level 9 accredited Postgraduate / Masters qualification without interrupting their careers
facilitating application of best practice through assignments
with direct and immediate impact on the company
developing professional competence in market led product strategy, interpersonal and leadership skills, decision making, business development and innovative approaches to solving product related problems
developing skills for leading and facilitating diverse multifunctional teams in dynamic technology markets
gaining systematic knowledge to optimise dialogue with developers, customers and senior management
enhancing self-management, team and project management techniques joining a vibrant and growing community of product management practitioners to gain professional support, advice, fresh perspectives and a wealth of industry experience.