The purpose of this programme is to enable both practising and aspiring professionals in the business, communication and information technology sectors to better understand the changing nature of the digital era and how to leverage digital media technologies and platforms to achieve competitive advantage.
In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.
Recognising the vital role of digital media for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.
Specifically, this course will provide you with the opportunity to:
critically assess the changing communication and technology landscape to establish strong foundations and confidence in decision making in an ever changing digital environment
compare and contrast a variety of online digital media communication tools and techniques
apply the latest online digital media communication tools and services to achieve business communication objectives in support of organisational goals.
Teaching and learning assessment
Learning and teaching will take place through a series of lectures; seminars (both face to face and online); industry guest speakers; group work and case-integrated learning.
Assessment Methods:100% coursework which includes: class presentations; group work; critical analysis, strategy development, and campaign development reports.