Institution / Ulster University Belfast
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Digital Media Communication


Study Digital Media Communication at Ulster University in the United Kingdom.

The purpose of this programme is to enable both practicing and aspiring professionals in the business, communication and information technology sectors to better understand how to leverage digital media technologies and platforms to achieve competitive advantage.


In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.

Recognising the vital role of digital media for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.

Specifically, this course will provide you with the opportunity to:

critically assess the changing communication and technology landscape to establish strong foundations and confidence in decision making in an ever changing digital environment

compare and contrast a variety of online digital media communication tools and techniques

apply the latest online digital media communication tools and services to achieve business communication objectives in support of organisational goals.

Entry requirements

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements. For general entrance requirements go to:

Entry Requirements

You will normally be an Honours or non-Honours graduate with an undergraduate degree in, for example, Communication, Business or related studies, Information and Communication Technology or a related technical area. The course is also suitable for those already in employment, or who have work experience in a cognate area, and who wish to enhance their existing skills.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.


Attendance - part-time

Part-time students normally complete between one and two modules per semester. Modules are normally delivered in intensive block sessions, from 1.00pm until 9.00pm. The maximum number of intensive block teaching days per module is 4 (although not always on consecutive days), plus approximately 2 days x 3 hours seminar attendance. You will also be expected to engage in group and team work in some of your modules and so will need to have further meetings outside of class time. In addition, you are also expected to dedicate adequate time for independent study. Full-time students normally complete between two and three modules per semester.

Careers or further progression

Career options

This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital media technologies and services to achieve competitive advantage.

Key aspects of the course that will help to equip you for a career, or support your continued professional development in the communication or information technology sectors include:

Ongoing input from leading practitioners, ensuring exposure to the experiences and insight of professionals working in the digital arena.

The use of case studies, enabling the identification of real-world business problems, and the design and defence of appropriate solutions.

Enhanced ICT skills, through first-hand experimentation with a range of online digital media tools.

Activities and assessment which require the application of learning to an employer or an equivalent organisation.

The opportunity to learn in a multidisciplinary setting indicative of today’s more integrated and collaborative corporate culture.

Further enquiries

Course Director: Fiona McMahon
T: +44 (0)28 9036 8525

Subjects taught

Year One
Semester One
Core Principles of Digital Media Communication COM702 (30 credit points)

Semester Two
Developing Integrated Digital Campaigns CMM744 (30 credit points)

(You may exit at this stage with a Postgraduate Certificate)

Year Two

Semester One
Strategic Adoption of Digital Media Communication CMM743 (30 credit points)

Semester Two
Effective Implementation of Digital Media Communication COM703 (15 credit points)
Research Methods COM916 (15 credit points)

(You may exit at this stage with a Postgraduate Diploma)

Year Three

Semesters One and Two
Dissertation CMM808 (60 credit points)

(Leading to award of Master of Science)

Assessment method

Teaching and learning assessment

Learning and teaching will take place through a series of lectures; seminars (both face to face and online); industry guest speakers; group work and case-integrated learning.

Assessment Methods:100% coursework which includes: class presentations; group work; critical analysis, strategy development, and campaign development reports.

Application date

Application is directly to the University via an online system.

The deadline for submission of applications is 15th May. We will consider late applications but these may experience delays in processing.

The closing date for 2017-18 applications is Tuesday 5th September, 2017.

Enrolment and start dates

Start Date: September 2017

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