Year one
Business Performance
Computer gaming or case studies coupled with computer model building are used as vehicles to develop higher-level financial management skills for understanding the dynamics of a business system, budgeting, predictive planning and financial model building to enhance strategic management and decision making in the hospitality, event and tourism sectors.
Tourism and Hospitality Principles and Practice
The module provides students with an understanding of key principles of tourism (mobility, motivation, experience economy, satisfaction, destinations, change and futures) and hospitality (consumer behaviour, quality, satisfaction, localism, experience economy, and futures). and how they have been operationalized across the sector over time. It also assesses their relevance for the sectors in the future.
Niche Tourism Development
This module provides students with an overview of the several forms of niche tourism, discussing benefits to tourists and destinations. As tourism continues to develop and evolve through time, it is essential for Destination Management Organisations (DMOs) not only to be familiar with current types of tourism but to anticipate new and emergent niches.
Strategic Marketing
The module examines and applies the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance. Moreover, the module provides students with an understanding and knowledge of a range of analytical models and tools which can be applied to marketing planning, implementation and control.
Managing and Leading People
The module provides students with an understanding of the significance of management and leadership to organisational success. It examines the key concepts of management and leadership with specific reference to those concerned with best practice human resource management within the international service industries. In addition, it allows students to reflect on their individual management and leadership skills and identify areas for development.
Research Methods & Dissertation
This module is optional
This module will develop, enhance and assess the student's ability to carry out appropriate research, gather and process primary data and utilise analytical thinking to produce an independent research-based project at postgraduate level, in a key area of relevance to their course and chosen field of study.
Culture, Tourism and Creativity
This module is optional
The module provides students with an understanding of the significance of the relationship between, culture, tourism and creativity and the role and importance of culture, creativity and the creative economy in international tourism development.
Bidding for Success
This module is optional
This module provides students with the necessary skills and understanding of what a successful bid entails, including evaluating the appropriateness of potential tenders, essential management skills required and fulfilling relationship objectives.
Research Methods and Business Project
This module is optional
This module will develop, enhance and assess the student's ability to carry out appropriate research on an existing or potential new business, and to present their findings and recommendations to a panel of business experts.
