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International Tourism Management

Summary

Study International Tourism Management at Ulster University in the United Kingdom.

This master's programme has been designed to meet the needs of those who aspire to management in tourism. It is aimed to help you develop a detailed knowledge and understanding of tourism and of the tourist industry. It is designed to give you the associated management skills and abilities necessary for management in the world’s largest and fastest growing industry to meet the needs of an ever more sophisticated international traveller.

About

The MSc in International Tourism Management is intended for those with a passion for the wider tourism industry. It is designed for tourism managers and those who would see their career in tourism. The International Tourism Industry is one of the world’s major growth areas. The industry is vast and covers a diverse range of activities from Tourism Planning and Development at local and national level, creating and marketing tourist packages and the operation hotels and restaurants. The qualification is recognised worldwide for International Employment.

The course examines tourism management from the point of view of both the commercial private sector business and the public non-business perspective (tourism products and experiences), and is underpinned by understanding key principles of tourism. It will equip you for working at the level of individual enterprises, across the different sectors of the tourism industry, including its public sector in tourism development and promotion to managers within tour operations and destination management. The programme is vocationally relevant and academically challenging, this course is for current employees seeking to up-skill and move into management positions across the tourism sector, as well as providing graduates with all the competencies and qualities needed for employment and career growth as tourism managers.

Entry requirements

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements. For general entrance requirements go to:
https://www.ulster.ac.uk/apply/entrance-requirements

Entry Requirements

Applicants must normally have gained:

A second class honours degree or better from a recognised university of the UK, Republic of Ireland, from the Council for National Academic Awards, the National Council for Educational Awards, the Higher Education and Training Awards Council, or from an institution of another country which has been recognised as being of an equivalent standard; or

An equivalent standard (normally 50%) in a Graduate Diploma, Graduate Certificate, Postgraduate Certificate or Postgraduate Diploma or an approved professional qualification or other qualification; and

Provide evidence of competence in written and spoken English to GCSE grade C or equivalent. Non-English speakers must demonstrate that English ability is appropriate for studying at this level and provide evidence of English competence to IELTs 6.0.

Applicants do not have to hold their primary degree in a cognate area, but prior knowledge of studying tourism at an undergraduate level or relevant work experience may be beneficial.

In exceptional circumstances, where an individual has substantial and significant experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities (including subject-specific outcomes, as determined by the Course Committee) may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme.

An interview may form part of the selection process.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Exemptions and transferability

If you have another qualification awarded by Ulster University or by another university or other educational institution, or have evidence of accreditation of prior learning this may be considered for exemption from part of the programme, provided that you register as a student at Ulster University for modules amounting to at least the final third of the credit value of the award at the highest level.

Exemption is not permitted from the dissertation or business project.

What exemptions can I get?
The Course Director can advise candidates as to the eligibility of their accredited course.

How do I apply for exemptions?
When accepted on the Course you are asked to complete an exemptions form, which is reviewed by the Course Director and exemptions are then agreed during the Induction process.

Duration

Attendance - full-time

Commencing in early September, the course starts with an induction period of three days duration. As a full time student you will complete the master’s degree in three semesters / one calendar year.

A key strength of the MSc is that it is modular in structure and delivered in blended learning mode, with all modules being taught in 3 day intensive blocks.

Our novel delivery is designed to fit around your home and work life as a mature student. We recognise that being able to schedule study around your life-needs is of vital importance for academic success. Accordingly we have designed our master’s programmes to be delivered in compact and intensive three day immersive learning experiences.

The block delivered modules are supported with online discussion groups and three half day learning sets (tutorial learning support) per module. These days are set to meet with your tutors and student groups to develop your assessed work.

Semester three includes the three day learning block on research methods followed by a series of support meetings with your dissertation or business project supervisor between June and September.

The calendar of scheduled teaching blocks and learning sets is available to you prior to commencement on the programme.

Attendance - part-time

Commencing in early September, the course starts with an induction period of three days duration. As a part-time student you complete a maximum of two modules per semester and it will take six semesters 2 to 2 1/2 years.

A key strength of the MSc is that it is modular in structure and delivered in blended learning mode, with all modules being taught in 3 day intensive blocks.

Our novel delivery is designed to fit around your home and work life as a mature student. We recognise that being able to schedule study around your life-needs is of vital importance for academic success. Accordingly we have designed our master’s programmes to be delivered in compact and intensive three day immersive learning experiences.

The block delivered modules are supported with online discussion groups and three half day learning sets (tutorial learning support) per module. These days are set to meet with your tutors and student groups to develop your assessed work.

Semester three includes the three day learning block on research methods followed by a series of support meetings with your dissertation or business project supervisor between June and September.

The calendar of scheduled teaching blocks and learning sets is available to you prior to commencement on the programme.

Careers or further progression

Career options

This qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The tourism industry is composed of a diverse range of sectors and employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.

Professional recognition

Institute of Hospitality (IoH) 

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Further enquiries

Ulster Business School Office
T: +44 (0)28 9036 6351
E: business@ulster.ac.uk

Course Director: Mr Lyn Fawcett
T: +44 (0)28 9536 7396
E: sl.fawcett@ulster.ac.uk

Subjects taught

Modules

Here is a guide to the subjects studied on this course.

Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

Year one

Business Performance
Year: 1
Computer gaming or case studies coupled with computer model building are used as vehicles to develop higher-level financial management skills for understanding the dynamics of a business system, budgeting, predictive planning and financial model building to enhance strategic management and decision making in the hospitality, event and tourism sectors.

Tourism and Hospitality Principles and Practice
Year: 1
The module provides students with an understanding of key principles of tourism (mobility, motivation, experience economy, satisfaction, destinations, change and futures) and hospitality (consumer behaviour, quality, satisfaction, localism, experience economy, and futures). and how they have been operationalized across the sector over time. It also assesses their relevance for the sectors in the future.

Niche Tourism Development
Year: 1
This module provides students with an overview of the several forms of niche tourism, discussing benefits to tourists and destinations. As tourism continues to develop and evolve through time, it is essential for Destination Management Organisations (DMOs) not only to be familiar with current types of tourism but to anticipate new and emergent niches.

Strategic Marketing
Year: 1
The module examines and applies the principles, concepts and theories of strategic marketing management including managing the marketing mix, strategy formulation, strategic decision making and evaluation of marketing performance. Moreover, the module provides students with an understanding and knowledge of a range of analytical models and tools which can be applied to marketing planning, implementation and control.

Managing and Leading People
Year: 1
The module provides students with an understanding of the significance of management and leadership to organisational success. It examines the key concepts of management and leadership with specific reference to those concerned with best practice human resource management within the international service industries. In addition, it allows students to reflect on their individual management and leadership skills and identify areas for development.

Research Methods & Dissertation
Year: 1
This module is optional
This module will develop, enhance and assess the student's ability to carry out appropriate research, gather and process primary data and utilise analytical thinking to produce an independent research-based project at postgraduate level, in a key area of relevance to their course and chosen field of study.

Culture, Tourism and Creativity
Year: 1
This module is optional
The module provides students with an understanding of the significance of the relationship between, culture, tourism and creativity and the role and importance of culture, creativity and the creative economy in international tourism development.

Bidding for Success
Year: 1
This module is optional
This module provides students with the necessary skills and understanding of what a successful bid entails, including evaluating the appropriateness of potential tenders, essential management skills required and fulfilling relationship objectives.

Research Methods and Business Project
Year: 1
This module is optional
This module will develop, enhance and assess the student?s ability to carry out appropriate research on an existing or potential new business, and to present their findings and recommendations to a panel of business experts.

Comment

Professional recognition
Institute of Hospitality (IoH) 
Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Assessment method

Teaching and learning assessment

A range of teaching and learning methods will be employed to develop learning through block delivery with the use of On-Line Learning for dissemination of teaching and learning materials. A range of teaching methods will be employed, including traditional lectures, case studies, business simulation gaming, one-to-one tutor sessions, videos,

We also arrange a number of field trips to hospitality and tourism venues and have a number of guest speakers from Industry

Assessment include written essays, short synopsis, reviews and peer reviews, case studies, objective tests, business reports, computer modelling, individual and group presentations. There are no formal examinations.

Application date

Apply
Application is directly to the University via an online system.

The deadline for submission of applications is 15th May. We will consider late applications but these may experience delays in processing.

Enrolment and start dates

Start Dates: September 2017 & January 2018

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