Recognising the vital role of digital tools for effective business communication and the growing importance of integrated working practices, this course combines expertise from both technical and communication disciplines.
This course will provide you with the opportunity to:
• critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
• compare and contrast a variety of digital technologies and marketing communication approaches
• strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals.
With input from leading practitioners, ensuring exposure to the experiences of professionals working in the field and the use of case studies, providing the opportunity to develop solutions to actual business problems this course is delievered with your future working environment in mind.
Get the knowledge and skills required by employers seeking digital expertise. Positions currently held by alumni include: Senior Digital Account Manager; Digital ICT Manager; Digital Marketing Manager; Head of Media; and Digital Marketing Specialist.