Staff research areas
Accounting and Finance
Professor Joan Ballantine:
Capital Investment Appraisal in private sector/SMEs; Performance measurement and management in the public sector; The simultaneous implementation of performance improvement initiatives and their impact on organisational change; Enterprise Resource Planning (ERP) Systems and the role of the management accountant; Strategic Enterprise Management Systems and performance measurement and management. Gender diversity in the public sector; Pedagogical issues in accounting education; Apprenticeships: applications and relevance in Northern Ireland
Professor Ann Marie Ward:
Earnings management/earnings manipulation in credit unions; Intrinsic/extrinsic motivation of volunteers within credit unions; Disclosures within credit union financial statements; Corporate governance within credit unions; Revaluations within UK plcs; Derivative accounting within UK plcs; Lease accounting within UK plcs.
Marketing
Dr Peter Bolan:
Golf Tourism (marketing & leveraging economic impact); Digital Tourism (harnessing social media, mobile apps, wifi connectivity, big data for destinations and events): Film/Screen Tourism (levering fanbases, improving tourism impact); Food Tourism (touristic quest for authenticity).
Professor Stephen Boyd:
Tourism development; Event-based tourism; Sustainable tourism planning and management; Food tourism; Rural tourism, trails and routes.
Dr Laura Bradley:
Corporate and consumer use of social media; Marketing within the Social Economy; Mobile Banking; Innovation and marketing within the retail financial services sector; Pedagogical research investigating student engagement and employability.
Professor Stephen Brown
The art of branding
Dr Amy Burns:
Sensory evaluation; Innovative food development; Food and consumer issues (health, economics issues and contemporary trends); Developments in the food industry.
Dr Adrian Devine:
Event planning/management; Event tourism; Sports tourism; Social media and events; Tourism planning and development.
Professor Mark Durkin:
Marketing/technology interface; use of social media in customer relationship management; use of technology-enabled delivery in retail banking; marketing education; exploring an alternate pedagogy for marketing education in the digital environment; SME-Bank relationships; enhancing relational effectiveness between SMEs and Banks.
Dr Sinéad Furey:
Food and consumer policy and legislation; food poverty; food security; social exclusion; food retail promotions; food waste and sustainability.
Dr Damian Gallagher:
The role of social relationships in relationship marketing; The marketing of SMEs; Entrepreneurship/marketing in small sports clubs.
Dr Alison Hampton:
Entrepreneurship (gender, minority, ethnic and family business); SME Business Growth and Development/Strategy; Networks and Networking in Entrepreneurial Firms; Entrepreneurial Learning (within the entrepreneurial contexts noted above).
Dr Lynsey Hollywood:
Food marketing; Digital marketing; Food choice/consumer behaviour; agri-food tourism; Agri-food supply chain and food security
Dr Karise Hutchinson:
Retail Internationalisation; International branding issues for retailers; SME/small business management; Retail branding; Retail supplier relationships and rural retailing.
Dr Pat Ibbotson:
E-Supply chain management; E-CRM in SMEs; online consumer behaviour; digital marketing and social networks; mobile and location based e-business; the role of ICTs in SME internationalisation; MIS development in SMEs; mobile and apps development in small firms.
Dr Sharon Loane:
SME internationalisation; International entrepreneurship; Issues in entrepreneurship (cross-national studies); The internationalization of SMEs in the creative industries; The role of founding entrepreneur(s) in the internationalization of SMEs; The effect of team entry and exits in the international SME.
Dr Aodheen McCartan:
The creative process in advertising; advertising media in a digital age; effective advertising in a not-for-profit context; advertising agencies and their clients; the impact of digital mediation on marketing communications; exploring the interface between in-house and agency roles in digital marketing; the impact of digital technologies on small firm marketing.
Professor Pauric McGowan:
Entrepreneurship and business development within a small to medium sized enterprise context, whether it be social or commercial, considering issues with respect to minority entrepreneurship, issues on gender, technology entrepreneurship, entrepreneurial marketing, entrepreneurial renaissance and education and practitioner learning.
Dr Kristel Miller:
University-industry collaboration, open innovation, business model innovation, knowledge transfer and management systems in organisations, university technology commercialisation, developing innovation ecosystems, entrepreneurship (gender, academics, SMEs, social enterprises), developing SME innovation capabilities (family and non-family).
Dr Richard Mitchell:
SME branding; Retail branding; Entrepreneurial branding; SME marketing, particularly in small sports clubs.
Dr Sharon Ponsonby-McCabe:
Cultural brands and branding (e.g. what underpins the perpetual popularity of cult/iconic/heritage/ historic/retro branded entities); Marketplace cultures (e.g. the nature and practices of various kinds of consumer culture groupings including tribes/communities/subcultures of consumption).
Professor Barry Quinn:
SME internationalisation, including the impact of institutional and cultural contexts for entry into emerging markets, and building relationships and networks in export markets with key stakeholders. Agri-food innovation and marketing, including trust formation in agri-food networks, the meaning of regional food or place/country of origin brands at the firm level, and new business models for agri-food SMEs.
Professor Elaine Ramsey:
Impact of culture on online shopping behaviour; Entrepreneurship and innovation; E-CRM in SMEs; Online gambling and consumer behaviour; Public sector innovation; Business sustainability and change management; Digital marketing management.
Operations
Dr Michael Brennan:
Strategic development in technology intensive organisations and healthcare; Business model innovation in new technology-based firms; Corporate entrepreneurship and academic entrepreneurship; Trans-discipline Research Methodologies.
Dr Trevor Cadden:
Outsourcing and Supply Chain Management.
Professor Paul Humphreys:
Outsourcing and Supply Chain Management.
Professor Rodney McAdam:
Performance measurement and business process improvement; the role of Lean and/or Six Sigma in private, public or SME organisations; The impact of knowledge management, transfer and exchange on innovation; Total Quality Management in private, public and small organisations; Innovation management processes in organisations; Management and innovation in technology transfer and university science park incubators.
Dr Martin McCracken:
Exploring strategic human resource development; the evolving role of HR professionals; understanding organisational change; Human Capital measurement in Organisations; Precarious Work.
Professor Ronan McIvor:
Outsourcing and Supply Chain Management.
Dr Judith McKnight:
Innovation; Networks and Networking in SMEs; Social Network Analysis; Horizontal Collaboration
Dr Sandra Moffett:
Knowledge and Innovation Management; Business Process Improvement; Rich Internet Applications: The systematic development of Management Information Systems; Performance Measurement and Metrics; Business Intelligence
Comment
Research facilities and groups
Full-time funded students (Department for the Economy and VCRS grants) have access to training funds to support the development of the PhD. All full-time PhD students are provided with a desk in a shared space and computing and printing equipment.
PhD supervision is available within the research groups listed below.
Accounting and Finance
Within accounting and finance the group focuses on efficiency and performance measurement and the analysis of structural change in the financial sector. Current areas of research include: public sector accounting; charity accounting; performance measurement in NFPOs; banks and credit unions.
Marketing
Research interests fall into two main areas:
(i) SMEs with particular emphasis on the marketing/entrepreneurship interface; and
(ii) the 'front' end of the marketing channel, the point of contact between retailer and consumer. Current areas of research include small firms' marketing theory and practice; SME internationalization; marketing communications; services marketing; SME marketing; qualitative research methodology; factors influencing the performance of SMEs; innovation; knowledge management; strategic marketing; decision- making in entrepreneurial firms; networking as a marketing competency; the role of the Internet in entrepreneurial firms' marketing; strategy and international business; financial services marketing; internet marketing; direct marketing; public sector marketing; bank marketing; customer marketing; internet banking; motivation for foreign direct investment; customer value and competitive value.
Operations
This group has consolidated its work in the development and application of quantitative and systems based ideas and models. A major interest for members of the group has developed around the implications for a range of organisations of the total quality management philosophy. This is reflected in research work that is focused on supply management and business process improvement. Current areas of research include: electronic commerce and the role of intermediaries, the outsourcing decision-making process, supplier development strategies, early supplier involvement in the design process, supply chain dynamics, public sector procurement and knowledge/innovation management assessment tools.
The research of this group also covers a wide spectrum of issues impinging on the management of human resources within the private and public sectors. The areas researched include NI trade unionism and labour history, labour economics, gender and equality issues, employee relations and employee involvement and participation.