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Overview
This course has been providing professional marketing education to Northern Ireland’s business community for over 40 years.

Summary
Study Marketing at Ulster University in the United Kingdom.

Imbued with an emphasis on entrepreneurial thinking and practice, the MSc Marketing programme has evolved in line with the needs of the regional economy which it serves, responding as the learning needs and learning styles of its participants have altered and adapted as Northern Ireland more fully takes its place in the global market.

This course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The programme is distinctive in exploring leading edge thinking from scholarly sources, alongside a diet rich in the practical application of marketing.

The programme has been designed in conjunction with senior marketing executives from industry as well as local entrepreneurs. It addresses the strategic imperative that companies must become more marketing focused and more professional and entrepreneurial in the practice of marketing.

About

The overall aim of the MSc Marketing course is to provide an academically challenging, intellectually stimulating programme ofstudy that educates, develops and enhances the professional competence of cognate students of marketing and business. The development of knowledge, intellectual qualities, professional and transferable skills will equip students for middle management and senior appointments in marketing within public, private and social economy sectors.

Within this broad aim, the objectives of the course are to:

· Provide an advanced study of business and management with particular focus on marketing;

· Prepare and/or develop students for a career in marketing and business by facilitating the development of enhances transferable skills necessary for marketing management at a variety of levels;

· Develop students’ ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice;

· Enhance students’ lifelong learning skills and personal development in order to work with self-direction and originality and to contribute to business and society at large.

· Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems;

· Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues;

· Acquire the skills necessary to conceive, design and implement a substantial research project;

· Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning.

Entry requirements

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements. For general entrance requirements go to:
https://www.ulster.ac.uk/apply/entrance-requirements

Entry Requirements

Applicants should normally possess a relevant second class honours degree or better, or an equivalent qualification. They must also possess a level of English language competency acceptable to the University.

Exceptionally, applicants who do not possess academic qualifications at the appropriate level but have substantial relevant work experiencemay be considered for admittance in accordance with the Faculty’s Accreditation of Prior Learning policy.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Duration

Attendance

All modules are delivered 'executive style' in a flexible three-day block format and can be paced to individual needs.

The full-time MSc is completed in one year. Full-time participants can also exit with a PgCert after successful completion of one semester (four modules) or alternatively exit with a PgDip after successful completion of two semesters (eight modules).

Careers or further progression

Career options

The average starting salaries for graduate trainees in marketing is £21,461,the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296and the average salary for a marketing director is £77,799.

Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.

Further enquiries

For further information please contact:

Dr Damian Gallagher
Course Director
E: dm.gallagher@ulster.ac.uk
T: +44 (0)28 9036 6734

Enrolment and start dates

Start date: October 2017

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