The course combines academic grounding with up-to-date professional skills with frequent contributions from established profession leaders.
This newly developed programme is based on our popular and successful courses in Communication, Advertising and Public Relations, Political Lobbying and Public Affairs, and Health Communication. We have updated and re-structured the course to ensure that it reflects the latest trends in contemporary theory and practice. The innovative new design incorporates a 'Communication and Public Relations' core with opportunities for you to specialise and study streams in advertising, political lobbying or healthcare. This means that all students will study four core modules plus two taught modules in your particular specialism (see Course Structure).
• provides you with flexibility of choice that allows you to maximise your individual and professional needs
• enables you to develop a critical understanding and expertise in the academic and professional bases of communication and public relations with the facility to develop such understanding in specialist areas of advertising, political lobbying or healthcare
• offers a unique and distinctive design with a broad focus on many of the elements important to a career in the communication industry
• allows your named specialism to appear on your parchment
This programme is a linked Postgraduate Diploma (PGDip) and Master's (MSc). The PGDip comprises six modules. Full-time students will take three modules per semester begining each september and finishing the PGDip components by May the following year.
For an MSc award you will also undertake an individual dissertation (12,000-15,000 words). Each student is allocated a supervisor who will support thier individual research project.
Each module is weighted with credit points indicating the amount of student effort required. Full-time students are required to complete 60 credits per semester (1 credit point equates to approximately 10 student effort hours).
Teaching and learning assessment
The course will provide you with the opportunity to develop skills, in a flexible, inclusive and accessible environment, empowering you in your progression into employment and/or further study. All modules link learning, teaching and employment, with a broad range of methods being adopted including but not limited to: face to face teaching, reflective practice, integration of theory and practice, strategy and evaluation projects, research projects/reports, etc. Content of modules and their assessment activities focus you on key concepts and ideas central to the area of study. Within the modules, generic skills are taught and assessed, and are transferable across the subject areas and most importantly into the professional context and future employment. Learning across the subject areas focuses on the local, national and international contexts.
You will encounter group work and you will meet practitioners in different areas of professional communication, usually through guest lectures. This variety of working is now regarded as highly desirable in higher education. Our students discover that wholehearted involvement in these various tasks gives them the chance to discover their own abilities and to support the abilities of others. This is important in its own right. It is also effective for you learn not only by yourself, but by exchange with others.
The following highlights learning and teaching methods which are utilised within the programme, and the learning activities which support these:
'Traditional' Lecture: Whilst still with an emphasis on interaction this can depend on the size of the class, and is deemed to be the most effective way of teaching large numbers of students and managing their learning in an inclusive environment. Lecturers support student learning through the use of PowerPoint presentations; videos as a medium to illustrate key concepts and ideas and to stimulate discussion; practical examples; reflective exercises and discussion; small group exercises. Lecture delivery is more broadly supplemented through the use of Blackboard Learn, where applicable.
Seminars: Within modules, seminars utilise a number of different learning activities and strategies. You can be asked to debate contemporary issues applying your own experiences; engage in case study discussions; critical evaluation of research papers; searching for research articles to inform ideas and personal observations.
Practical Classes: Communication Skills Training is taught and practiced in dedicated Skills training labs, where you are able to practice skills learned, observe during play-back and evaluate within the context of relevant theory and research taught in lectures. Within the module CMM737 Strategic Communication, you have the opportunity to build upon your communication skills and to reflect on your skills base. Practical Research Skills such as data input and analysis using SPSS are taught in practical sessions in Computer Labs. These are taught both in specific modules (CMM816 Research Methods), and also as 'drop-in' sessions for the Dissertation.
Group work: Group work is utilised throughout the degree programmes both as a learning activity and as a component of assessment. In order that you learn from your group work experiences you may be required, for example, to keep minutes of meetings including attendance records and these are kept as part of a group work portfolio (eg CMM740 Public Relations Practice). Peer evaluation is also utilised giving group members the opportunity to assess the contribution of other group members, and finally you may be asked as part of your assessment to evaluate their experiences within the context of relevant theory and research.
Oral presentations: Oral presentations are utilised both as a learning activity and as a component of assessment. Presentations may be made either individually as part of seminars for example, or in groups as part of assessed work. A number of modules focus on presentation skills as an aspect of the module e.g. CMM741 Public Health Communication, and CMM737 Strategic Communication.
Fully online module delivery: To meet the needs of students for professional flexible learning and teaching, fully online modules are available supported by online seminars and support from the tutors using Blackboard Learn (e.g. CMM739 Leadership and Management in Healthcare).
Blended learning/web supplemented module delivery: To provide professional flexible learning and teaching, all modules use online resources on Blackboard Learn. Some modules include online activities to supplement the face-to-face teaching, (e.g. CMM816 Research Methods).
Block teaching: The programme predominantly maintains a traditional 12 week semester based approach but incorporates block taught modules where there are appropriate pedagogic or practical reasons for flexible teaching delivery (e.g. CMM816 Research Methods, CMM739 Leadership and Management in Healthcare).