Institution / Ulster University Jordanstown
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Communication & Public Relations

The course combines academic grounding with up-to-date professional skills with frequent contributions from established profession leaders.


Study Communication and Public Relations at Ulster University in the United Kingdom.

This newly developed programme is based on our popular and successful courses in Communication, Advertising and Public Relations, Political Lobbying and Public Affairs, and Health Communication. We have updated and re-structured the course to ensure that it reflects the latest trends in contemporary theory and practice. The innovative new design incorporates a ‘Communication and Public Relations’ core with opportunities for you to specialise and study streams in advertising, political lobbying or healthcare. This means that all students will study four core modules plus two taught modules in your particular specialism (see Course Structure). This model:

provides you with flexibility of choice that allows you to maximise your individual and professional needs

enables you to develop a critical understanding and expertise in the academic and professional bases of communication and public relations with the facility to develop such understanding in specialist areas of advertising, political lobbying or healthcare

offers a unique and distinctive design with a broad focus on many of the elements important to a career in the communication industry

allows your named specialism to appear on your parchment


This programme is a linked Postgraduate Diploma (PGDip) and Master's (MSc). The PGDip comprises six modules. Full-time students will take three modules per semester begining each september and finishing the PGDip components by May the following year.

For an MSc award you will also undertake an individual dissertation (12,000-15,000 words). Each student is allocated a supervisor who will support thier individual research project.

Each module is weighted with credit points indicating the amount of student effort required. Full-time students are required to complete 60 credits per semester (1 credit point equates to approximately 10 student effort hours).

Entry requirements

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements. For general entrance requirements go to:

Entry Requirements

This programme is suitable for graduates in any academic discipline as well as those already in employment who wish to enhance their existing skills. Applicants must have gained a degree in any subject from a recognized institution or an equivalent qualification. In exceptional circumstances, where an individual has experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.



Full-time students normally attend classes on 2 or 3 days per week. Part-time students normally attend classes on 1 or 2 days per week. The specific timetable will vary depending on your specialism. Classes are usually held during the day and full-time and part-time students share the same classes. Exact times vary, but each module generally involves 2-3 hours per week of class time that may be divided between lectures and seminars/workshops/practicals. Outside of this, you will also be expected to spend considerable time in independent study and you may also be involved in meetings with staff or with your fellow students on group projects.

Careers or further progression

Career options

Due to the breadth of the course, you have a range of options upon graduation across the public, private and non-profit sectors, in communication, public relations, advertising, marketing, political lobbying and internal communication. While some previous graduates choose to specialise in a particular area, our students are equipped to be communication ‘all-rounders’ able to incorporate an integrated approach to communication management. Further PhD research study is also an option.

Professional recognition

Chartered Institute of Public Relations (CIPR) 

Recognised by the Chartered Institute of Public Relations (CIPR).

Further enquiries

Course Director: Dr Fred Morrison
T: +44 (0)28 9036 8860

Assessment method

Teaching and learning assessment

The course will provide you with the opportunity to develop skills, in a flexible, inclusive and accessible environment, empowering you in your progression into employment and/or further study. All modules link learning, teaching and employment, with a broad range of methods being adopted including but not limited to: face to face teaching, reflective practice, integration of theory and practice, strategy and evaluation projects, research projects/reports, etc. Content of modules and their assessment activities focus you on key concepts and ideas central to the area of study. Within the modules, generic skills are taught and assessed, and are transferable across the subject areas and most importantly into the professional context and future employment. Learning across the subject areas focuses on the local, national and international contexts.

You will encounter groupwork and you will meet practitioners in different areas of professional communication, usually through guest lectures. This variety of working is now regarded as highly desirable in higher education. Our students discover that wholehearted involvement in these various tasks gives them the chance to discover their own abilities and to support the abilities of others. This is important in its own right. It is also effective for you learn not only by yourself, but by exchange with others.

Enrolment and start dates

Start Date: September 2017

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