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Sport Management

This course is designed for those of any academic or work background who seek to pursue a career in business or management within the sports industry.


Study Sport Management at Ulster University in the United Kingdom.

The MSc Sport Management course is designed for aspiring graduates who wish to develop a career in the sports industry, focusing on the business of sport. Such students recognise the need to gain business and management knowledge to complement their undergraduate study before embarking on their chosen career. The course aims to equip you with the essential academic knowledge in business and management alongside the personal skills which are applicable to all industries and the more specific knowledge of the sports industry which will help you launch your career.

The course is regularly ranked within the top courses of its kind worldwide and thus should provide applicants with an assurance as to the relevance and value of its content.

The MSc Sport Management is one of the few Master's courses which gives its students the opportunity to put theory into practice through an internship. This helps you to build your CV and work experience which should also place you at an advantage in the job market.

The course has an excellent track record of success, its graduates occupy managerial positions across a number of organisations both locally and internationally and as such it is a much sought after qualification.


The course was introduced to meet an increasing demand from students and employers who recognise the need for highly skilled managers in the area of sport. It aims to give students an introduction to the key areas of business, management and sports management which are essential to build a successful career in the sports industry.

The course combines the expertise of two of the University’s Schools: the Ulster University Business School and the Ulster University School of Sport, and is suitable for aspiring graduates from any academic discipline.

This MSc is designed for those who recognise the need to progress their academic study in order to embark on a successful career in sports management. The modules on the course offer a comprehensive introduction to the essential areas of business and management. In addition to the taught modules, the course places a substantial emphasis on developing students’ employability skills. You will also take advantage of our Internship Programme which gives you the opportunity to work alongside an organisation in the summer semester.

During the course, guest speakers are invited in to talk to students about how business and management theory is applied in various organisations. Students will also be invited to attend business and networking events, providing an opportunity for them to build up their network of contacts.

Entry requirements

Entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements. For general entrance requirements go to:

Entry Requirements

Students should have normally obtained a good second class Honours degree from a recognised institution. The degree can be in any discipline as the MSc Sport Management course is designed for graduates of all disciplines.

Students on the MSc Sport Management course have a truly international flavour and in recent years students have come from across five continents to study the course. Students also typically come from a wide range of academic backgrounds including the arts, humanities, engineering and sciences.

In order to apply for entry students shall normally have gained:

• A second class honours degree or better from a University of the United Kingdom

or Republic of Ireland, or from another institution which has been recognised by the

Senate for this purpose; OR

• An equivalent standard in a professional or other qualification recognised by the

Senate for this purpose.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Exemptions and transferability

Those who have equivalent level qualifications or significant work experience may apply for exemptions under the University's APCEL policy.



The MSc Sport Management course is offered on a full-time basis and is one year in duration, starting in the Autumn Semester (September). The modules on the course will provide students with a thorough grounding in general business and management principles as well asthe specifics relating to the area of sports management. Students begin the course by studying for the Postgraduate Diploma in semesters 1 and 2. On successful completion of this they then progress on to semester 3 and the full Master's qualification.

The course begins with a residential in September and is taught (usually) over two days each week in semesters 1 and 2 with two block taught modules in semester 3 followed by an internship.

The duration of the course is normally one academic year of three semesters (full-time) or two academic years of six semesters (part-time). The course is modular in design with students undertaking 8 modules in total to obtain the MSc Sport Management qualification.

Careers or further progression

Career options

There are a variety of careers available to graduates of the course. Many students take up roles within the sports industry, for example in consultancy, marketing or administration. Other graduates have made use of the more generic business and management skills that are taught on the course to gain employment with organisations such as Apple.

Many students use the opportunity of their internship to build links with employers. Over the past few years students have worked for organisations such as the Belfast Giants, Ulster Sports Academy, Sport Ireland, Adidas, Ecco and the IFA, for example.

Further enquiries

For more information on the course, your application or to have an informal chat about the course please contact:

Nick Read,
T: +44 (0)28 9036 8880

Robert Kerr,
T: +44 (0)28 9036 8029

Subjects taught

The modules on the MSc course will provide students with a thorough grounding in business and management principles. In semester 3, two modules are studied and students are then required to complete their Internship and associated Management Project.

The modules are intended to provide students with a thorough grounding in the business of sport along with the management principles and opportunities to develop and apply management related skills.

Semester 1:

Sport Policy, Planning & Implementation examines the development of policy and planning for sport within the mixed economy of leisure. Managers must have a critical understanding of the policy process and how this impacts on European, National and Local levels of operation. Students will learn how to design capital management opportunities for sporting organisations and, as a result, be better equipped to add value to organisations to which they seek employment.

Enterprise and New Venture Creationenables students to develop an understanding of business from an entrepreneur's perspective. Students will experience the consequences of decision making in all aspects of a small business (such as sales and marketing, finance and operations) by creating, and actively trading with, their own business start-up.

Finance provides students with an introduction to the financial issues and techniques involved in managerial decision-making and control. It is important that managers understand the integrative nature of financial decision making both at an operational and strategic level.

Semester 2:

Strategic Sports Marketing provides students with an opportunity to critically and conceptually engage with issues related to the strategic sport marketing of organisations. Managers need to be able to understand, develop and implement the strategic marketing process to achieve competitive advantage.

Managing and Leading People: Good managers are not only effective in their use of economic and technical resources, but also in their management of people. This module equips students with the knowledge and understanding essential for effective and efficient management practice, in particular, effectively managing, leading and developing people.

Operations and Supply Chain Managementis the planning, design, organisation, and control of the transformation process (inputs - people/materials, to outputs - goods and services). Students will develop a comprehensive understanding of key principles and techniques of supply chain management including topics such as inventory management, demand and capacity management, supply chain partnerships and IT.

Semester 3:

Business Model Innovation examines a range of theoretical and practical issues surrounding business model innovation and will help students better understand the concepts of innovation, creativity, value creation and value capture. Students will work with real organisations in the assessment and development of innovative business models.

TheInternship and Management Projectenables students to apply knowledge and skills acquired throughout the programme to an organisational issue or problem, and develop workplace skills and experience which will enhance their future career prospects. The Internships last for approximately 12 weeks.

Work placement / study abroad

An internship forms an essential part of this course. Students work alongside an employer in semester 3 which allows them to gain some good work experience to further apply and contextualise skill sand develop their CVs. This internship also forms the basis of the final assessment on the course - the Management Project.

Students have worked in local sport goods manufacturers and clothing organisations such as Ecco and Adidas as well as with sports clubs, teams and organisations such as the Belfast Giants, Ulster Rugby and the IFA.

Assessment method

Teaching and learning assessment

The course is taught by experts from Ulster University, and we will also invite guest speakers from industry to come and present to students.

We try to ensure that the content of modules and their assessment is as practical and work focused as possible, Assessment is via coursework, both group and individual, with presentations forming part of the criteria in some modules.

Enrolment and start dates

Start Date: September 2017

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