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Sport Management

Suitable for aspiring graduates from any academic discipline, this course was introduced to meet increasing demand from students and employers for highly-skilled managers in the area of sport. It aims to give you an introduction to the key areas of business, management and sports management which are essential to build a successful career in the sports industry.

We focus on ensuring that our students have the practical and commercial knowledge required to make a difference and this knowledge is put into practice via an internship which is built into the course.

Entry requirements

Entry Requirements

Students should have normally obtained a good second class Honours degree from a recognised institution. The degree can be in any discipline as the MSc Sport Management course is designed for graduates of all disciplines.

Students on the MSc Sport Management course have a truly international flavour and in recent years students have come from across five continents to study the course. Students also typically come from a wide range of academic backgrounds including the arts, humanities, engineering and sciences.

In order to apply for entry students shall normally have gained:

• A second class honours degree or better from a University of the United Kingdom

or Republic of Ireland, or from another institution which has been recognised by the

Senate for this purpose; OR

• An equivalent standard in a professional or other qualification recognised by the

Senate for this purpose.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Exemptions and transferability

Those who have equivalent level qualifications or significant work experience may apply for exemptions under the University's APEL policy.

Duration

Attendance

All modules are delivered 'executive style' in a flexible three-day block format and can be paced to individual needs.

The full-time MSc is completed in one year. Full-time participants can also exit with a PgCert after successful completion of one semester (three modules) or alternatively exit with a PgDip after successful completion of two semesters (six modules).

The part-time MSc is completed over two years.

Careers or further progression

Graduates take up roles within the sports industry, in consultancy, marketing or administration with many using their internship as an opportunity to build and develop effective links with employers. Over the past few years, students have worked for organisations such as the Belfast Giants, Ulster Sport Academy, Sport Ireland, Adidas, Ecco and the IFA. Other graduates have made use of the generic business and management skills that are taught on the course to gain employment with organisations such as Apple.

Further enquiries

Contact
Admissions
T: +44 (0)28 9036 6309
E: admissionsjn@ulster.ac.uk

Robert Kerr
T: +44 (0)28 9036 8029
E: rl.kerr@ulster.ac.uk

Subjects taught

Year one

Finance for Managers
The aim of the module is to provide participants with an introduction to the financial issues and techniques involved in managerial decision-making and control. Financial decisions and their implications are required to be considered by all organisations. The accounting function cannot be viewed in isolation from the other key functional areas of management and it is important therefore, that managers understand the integrative nature of financial decision making both at an operational and strategic level.

Managing and Leading People
Good managers are not only effective in their use of economic and technical resources, but also in their management of people. This module aims to enable students to acquire knowledge and an understanding of the core areas of Human Resource Management (HRM) and the factors which influence behaviour within organisations. This knowledge and understanding is essential for effective and efficient management practice, in particular, effectively managing, leading and developing people. Learning will be by teaching, discussion and independent study.

Business Model Innovation
This module will examine a range of theoretical and practical issues surrounding business model innovation. This will be important to understanding the concepts of innovation, creativity, value creation and value capture. The development of business model by student teams will immerse students in key methods of innovation and value propositions, that are relevant for contemporary managers as well as aspiring entrepreneurs. This module will combine real world research and applications in the form of several case studies from major EC projects carried out in the Ulster Business School, video and live guest speakers. This will be combined with key theoretical concepts and relevant empirical research studies, concrete business model and innovation methods.

Strategy and Innovation
Strategy and innovation consists of the analysis and decisions an organisation undertakes in order to create and sustain competitive advantage. Understanding these interrelated processes is crucial for creating and developing organisations. This module explores these decision areas from a range of contemporary perspectives and contexts.

Foundations in Management
All business activities occur within an organisational context, and all organisations require effective and efficient management. This module introduces students to the subject of management, organisational structures and strategy. Students will develop a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management's role in delivering strategic goals, as well as identify suitable strategies to enable future organisational growth.

Strategic Sports Marketing
This module will provide students with an opportunity to critically and conceptually engage with issues related to the strategic sport marketing of organisations. The module is designed to ensure the students gain the underpinning knowledge and competencies to serve as managers in the fastest growing global industry of the 21st Century.

Sports, Management and the Law
This module enables participants to examine a range of aspects of law which specifically affect the organization of sport. It will familiarise participants with a range of legal principles and then apply these to a range of sporting situations. Participants will engage through a block series of lectures, seminars and group activities and make ideally links between these aspects and their own organizational situations.

Sports Management Internship
This module is designed to enhance the employability of the student, whilst giving them experience of a workplace environment. In considering this they produce both reflective reports which help aid skills development, and also an internship project in which they review the theoretical concepts encountered on the course to their live management issue.

Application date

Application is through the University's online application system.

Enrolment and start dates

Year of entry: 2020/21

Postgraduate Information Session 20 February 2020
Register at: ulster.ac.uk/pg-information-events

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