This module examines the fundamental principles and concepts of marketing. It builds on these to develop an understanding and appreciation of marketing management including analysis, planning and control issues from both a strategic and operational perspective.
Finance for Managers
The aim of the module is to provide participants with an introduction to the financial issues and techniques involved in managerial decision-making and control. Financial decisions and their implications are required to be considered by all organisations. The accounting function cannot be viewed in isolation from the other key functional areas of management and it is important therefore, that managers understand the integrative nature of financial decision making both at an operational and strategic level.
Managing and Leading People
Good managers are not only effective in their use of economic and technical resources, but also in their management of people. This module aims to enable students to acquire knowledge and an understanding of the core areas of Human Resource Management (HRM) and the factors which influence behaviour within organisations. This knowledge and understanding is essential for effective and efficient management practice, in particular, effectively managing, leading and developing people. Learning will be by teaching, discussion and independent study.
Business Model Innovation
This module will examine a range of theoretical and practical issues surrounding business model innovation. This will be important to understanding the concepts of innovation, creativity, value creation and value capture. The development of business model by student teams will immerse students in key methods of innovation and value propositions, that are relevant for contemporary managers as well as aspiring entrepreneurs. This module will combine real world research and applications in the form of several case studies from major EC projects carried out in the Ulster Business School, video and live guest speakers. This will be combined with key theoretical concepts and relevant empirical research studies, concrete business model and innovation methods.
Foundations in Management
All business activities occur within an organisational context, and all organisations require effective and efficient management. This module introduces students to the subject of management, organisational structures and strategy. Students will develop a framework of knowledge from which they can understand and critically analyse the strategic goals of management, appropriate organisational structures and management's role in delivering strategic goals, as well as identify suitable strategies to enable future organisational growth.
Managing Operations will determine whether organizations deliver the highest levels of service. This module aims to enable students to acquire knowledge and a critical understanding of key operations management concepts that enable excellent service to be provided by organizations. Students should acquire an understanding of the tasks, issues and decisions that are necessary to manage processes effectively and the tools to analyze operational performance.
Strategy and Innovation
Strategy and innovation consists of the analysis and decisions an organisation undertakes in order to create and sustain competitive advantage. Understanding these interrelated processes is crucial for creating and developing organisations. This module explores these decision areas from a range of contemporary perspectives and contexts.
Internship and Management Project
This module is designed to enhance the employability of the MSc Management student, whilst giving them experience of a workplace environment. In considering this they produce an internship project in which they apply the theoretical concepts encountered on the MSc Management to a "live" management issue.