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Communication Management in Healthcare

This course will provide you with a formal qualification in Communication Management in Healthcare.

This course has been designed to meet the needs of students who wish to gain a formal qualification in Communication Management in Healthcare. This includes those working in communication positions or with communication-related roles and responsibilities within a range of healthcare settings, including public, private and voluntary sectors. The delivery of the modules therefore aims to accommodate students who work either full-time or part-time (i.e. block teaching/short courses/online).

This professional course provides students with an innovative, responsive, flexible and relevant curriculum which equips students with a range of knowledge and skills which are relevant and applicable to communication within healthcare contexts.. It contributes to the University's work on Connected Health as it is suitable for interdisciplinary delivery within healthcare.

This course has been designed to meet the needs of students wishing to understand the application of communication principles to healthcare contexts, and for those who wish to gain a formal qualification in Communication Management in Healthcare. The course aims to equip students with a range of knowledge and skills, which are relevant and applicable in communication within health contexts. The course is suited to those who are working or have an interest in communication within a range of healthcare settings including public, private and voluntary sectors.

This professional course aims to facilitate a comprehensive and critical understanding of communication within healthcare and how this can be maintained through positive action at therapeutic, organisational and management levels. This is conceptualised as occurring within a multi-level framework that encompasses a focus on individual issues, the needs of targeted groups and the wider societal and cultural context.

This is a flexible and accessible course as the modules are delivered online or via block teaching. The content of this course is topical and up-to-date, and addresses the key contemporary issues in healthcare such as leadership and management in healthcare, current health policies, and risk and crisis communication. This course includes a work-based project in communication within a health setting, thus providing the opportunity to transfer theory to application and practice.

Teaching and learning
Learning and Teaching Methods: Lectures, seminars, group work, practical classes, guest speakers, Blackboard and self-directed learning.

Entry requirements

Entry conditions
We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University's General Entrance Requirements. For general entrance requirements go to:

Entry Requirements
Applicants must have gained an Honours or non-Honours degree from a university of the United Kingdom or the Republic of Ireland, or from a recognised national awarding body, or from an institution of another country which is recognised as being of an equivalent standard.


In exceptional circumstances, where an individual has substantial and significant experiential learning, a portfolio of written evidence demonstrating the meeting of graduate qualities (including subject-specific outcomes, as determined by the Course Committee) may be considered as an alternative entrance route. Evidence used to demonstrate graduate qualities may not be used for exemption against modules within the programme.

English Language Requirements
English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Exemptions and transferability
Students who have completed the PgCert Communication Management in Healthcare Communication can proceed to PgDip/MSc Communication and Public Relations (Healthcare).



This programme is studied part time over a period within one academic year, i.e. 8 months (September – May).

Outline of delivery
To ensure that the programme is as flexible as possible for the students, they could complete the PgCert over one academic year, 8 months (September – May). Semester 1 consists of two 15 credit points modules, Managing Communication and Leadership and Management in Healthcare Communication. The Managing Communication module will be delivered as block teaching, i.e. four full days, while Leadership and Management in Healthcare Communication is fully online. In Semester 2, there is one 30 credit point module, Public Health Communication, which is delivered as block teaching during four full days. This module includes a work-based project in a communication department within a healthcare context (12 hours, as negotiated between the student and the organisation).

Careers or further progression

Career options
This programme aims to facilitate the development of skills and knowledge pertaining to communication issues within a health context, and would therefore provide development opportunities towards furthering a career in a health-related profession with a communication remit or in communication within a healthcare context.

This course develops critical, analytical and independent thinking and facilitates the skills necessary for employment, academic progression and continuing professional development.

Further enquiries

Faculty Office
T: +44 (0)28 9036 6184
Course Director:Dr Anne Moorhead
T: +44 (0)28 9036 8905

Subjects taught

Taught Modules
Here is a guide to the subjects studied on this course.
Courses are continually reviewed to take advantage of new teaching approaches and developments in research, industry and the professions. Please be aware that modules may change for your year of entry. The exact modules available and their order may vary depending on course updates, staff availability, timetabling and student demand. Please contact the course team for the most up to date module list.

Year one
Managing Communication
Year: 1
Status: C
A leader within a modern complex organisation faces a number of demands on their communication skills. These skills are seldom formally presented and usually a manger is expected to develop communication skills spontaneously. This module addresses these issues by presenting the key areas in management communication competence from both a conceptual and practical perspective. These skills are contextualised within organisational settings and contexts.

Leadership and Management in Healthcare Communication
Year: 1
Status: C
This module examines leadership and management within healthcare communications. This module will provide students with the opportunity to explore and critically appraise leadership and management styles and issues to enable them to effectively work with personnel at all levels, within and across organisations. Students will gain an understanding of the leadership and management of communications in healthcare, and the critical awareness of the theories, policies, skills and issues in leadership and Management in Healthcare Communication contexts.

Public Health Communication
Year: 1
Status: C
This module provides an overview of the current issues within public health communication. Students will have the opportunity to explore the challenges and opportunities of communicating to a range of audiences/stakeholders within healthcare. They will gain a detailed understanding of communication skills, theories and concepts related to the complexities of communicating in healthcare. The module will enable them to evaluate a range of health transactions and contexts including managing stakeholders, partnership working, risk communication and crisis management. Students will be aware of risk communication and acquire knowledge of managing a health crisis. Current communication issues in healthcare will be discussed. Lecture material will be supported by practical work in the Communication labs, applying the theory to practice within interviews and group discussions. Students will have experience working on a work-based project in a communication department within a health setting, which can be either be in public, private or voluntary sectors, thus transferring the theory to application and practice. During the module, students will have developed and presented a communication plan for an issue within healthcare.

Assessment method

Assessment Methods: Essays, reports, case studies, presentations, work-based project, and group work.

Enrolment and start dates

Start Date: September 2018

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