Institution / University College Cork
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Food Marketing

This course will prepare you for a career in some of Ireland’s most dynamic businesses. It will expand your knowledge of food, the food consumer, innovation in food and the decision-making processes in companies that develop, brand, distribute, and sell food products. Further opportunities will exist in market research and consultancy or in agencies supporting food companies both at home and abroad. Through practical applications, the course will improve your analytical, communication, and presentation skills which are required and valued by industry.

Entry requirements

Candidates must have at least a 2.2 business related primary degree or equivalent. Consideration may be given to applicants who do not meet the above criteria but who have relevant professional experience, subject to approval by the School of Business.

If you are applying with Qualifications obtained outside Ireland and you wish to verify if you meet the minimum academic and English language requirements for this programme please see course webpage (link below) to view the grades comparison table by country and for details of recognised English language tests.


One year full-time.
The course involves approximately 12 hours lectures per week with classes delivered Monday- Friday.

Additional hours will be scheduled for Excel training (six hours), database and reference management sessions in the library (four hours), store and company visits (16 hours) during Part 1.

Ongoing project work will account for approximately 10-15 hours per week.

Careers or further progression

Skills and Careers Information
The course will open up many opportunities in the Irish food industry but also in the food sector abroad. To date students have successfully started their careers abroad, particularly in the UK and even Australia before returning to take up positions back at home. Ireland has an international reputation for the quality of its food and our graduates build on this reputation

We will develop your report-writing and presentation skills to help you communicate your evidence-based findings and analysis. Your ability to cut through vast amounts of market-related information to yield actionable insight will be tested and improved. Potential careers will be in marketing, buying, category management, market analysis, market research, brand management, and new product development. Many of the key skills developed throughout the course are also highly valued by non-food companies, and open up further employment possibilities.

Further enquiries

Dr Alan Collins
P: + 353 21 490 2066

Subjects taught

Part 1 (September-May)
FE6001 Advanced Food Consumer Behaviour (5 credits)
FE6002 Food Marketing Channel Theory (5 credits)
FE6008 Food Marketing Channel Analysis Part 1 (5 credits)
FE6009 Food Marketing Channel Analysis Part 2 (10 credits)
FE6010 Food Research Management: Qualitative Research (5 credits)
FE6011 Food Research Management: Quantitative Research (5 credits)
FE6005 Strategic Food Marketing (5 credits)
MG6012 Consumer Behaviour and Relationship Marketing (10 credits)
EC6043 Quantitative Techniques and Analysis Part 1 (5 credits)
EC6044 Quantitative Techniques and Analysis Part 2 (5 credits)

Part 2 (June-September)
FE6006 Food Marketing Research Project (30 credits)

Two modules will deal with food consumer behaviour and relationship marketing. They will shed light on the complex relationships that exist between the person, foods, brands, and brand communities.

Our module in strategic food marketing will provide insights into the remarkable world of functional foods and cosmeticeuticals bringing you to the cutting edge of food innovation and marketing opportunities.

Modules on food channels will develop your knowledge of decision-making by retailers, suppliers, and brand managers. Using industry sales and profit data you will complete and evaluate category plans. Industry practitioners and retail visits will help you incorporate brand management principles to develop brand strategies. Routes to market and distribution strategies used by our exporters will be also be evaluated to complete your knowledge of food channels.

Emphasis will be placed on acquiring and using evidence to justify decisions. To achieve this your research and analytical skills will be improved. You will take specific training sessions in advanced Excel. You will also participate in market relevant research and your findings will be presented to the participating businesses.

Throughout the course you will be given ample opportunity to develop and test new personal skills and receive timely and constructive feedback on your performance. Our engagement with industry ensures that the skills we focus upon are always relevant to business, while our relationship with UCC Careers office will help you showcase your capabilities to potential employers.

Further details on the content and modules are available on the Postgraduate College Calendar.


Unique Aspects of the Course.
This is the only MBS offered in Ireland specific to food marketing. The course is built on UCC’s international reputation for food research and is delivered by a cohort of senior lecturers with vast experience of engaging in market-related research and executive education with food companies.

Assessment method

To develop business skills, the course stresses the importance of continuous assessment. You will be assessed on this basis for data analysis and report writing, business simulations, presentations, quantitative and qualitative research projects, and in-computer laboratory tests. You will also take examinations and complete a dissertation.

Application date

Applications for 2017-18 intake are now open.

While UCC operates a rounds system for Postgraduate Taught courses (detailed below) we would advise you to apply as soon as possible.

Deadline for receipt of Applications: Offers will be made:

For all completed applications received by January 16th 2017 Offers will be made by January 30th 2017

For all completed applications received by March 1st 2017 Offers will be made by March 15th 2017

For all completed applications received by May 1st 2017 Offers will be made by May 15th 2017

For all completed applications received by July 3rd 2017 Offers will be made by July 17th 2017

Late applications may be accepted on a first-come, first-served basis for any courses that have remaining capacity for places.

Non-EU Applicants:

Please visit the following page for further information for Non EU applicants

Course fee

2017/2018 Irish/EU Fee €10,500

Enrolment and start dates

Next Intake: 11th September 2017

Remember to mention gradireland when contacting institutions!