Management & Marketing

This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.

The MSc (Management and Marketing) is delivered using a combination of:

lectures and tutorials
interactive workshops
case-studies and class discussion
industry presentations
company visits
guest speakers
research seminars

Why Choose This Course
MSc (Management and Marketing) is designed for those who have taken no, or only a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course will suit your needs.

This unique course places great emphasis on the creative and innovative aspects of management and marketing which are essential for business careers and the development of the new knowledge-based economy

Entry requirements

The minimum requirement for applicants is a 2.2 Honours grade in a primary degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

All students are required to complete a supplementary form as part of the application procedure: CKL22 2015 MSc Management & Marketing

"Please note that the form is of particular importance and requires careful consideration by the applicant".

If you are applying with Qualifications obtained outside Ireland and you wish to verify if you meet the minimum academic and English language requirements for this programme please click here to view the grades comparison table by country and for details of recognised English language tests.

English Language Requirements
Applicants that are non-native speakers of the English language must meet the university approved English language requirements available online.

For applicants with qualifications completed outside of Ireland

Applicants must meet the required entry academic grade, equivalent to Irish requirements, please find our grades comparison by country online.

International/non-EU applicants
For full details of the non-EU application procedure please visit our how to apply pages for international students. In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.

Not all courses are open to international/non-EU applicants, please check the fact file above.

For more information please contact the International Office.


1 year full-time.

Careers or further progression

Skills and Careers Information
The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.

People who have graduated from this course have found employment in a wide variety of industries, including:

food and drink
financial services
information technology
travel and tourism
management consultancy
retail and manufacturing industries.

Recent graduates have found employment in a variety of companies, including 2FM Radio, Apple, Cork County Council, Kerry Group, Musgrave Group, Linklift, Aon Hewitt, etc.

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

Further enquiries

Contact details for this course
Gerard Horgan
+ 353 21 490 3375

Subjects taught

The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:

In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

Students will take two five-credit modules, Workplace Skills and Research Methods, in semesters one and two, to help prepare them for their work placement or dissertation, and for longer-term employment or further academic research. The key skills developed on these modules include how to:
-make effective presentations
-undertake in-depth research into both organisational and consumer behaviour
-work effectively in a team
-create, edit and manage online video content
-create persuasive CVs
-engage in job interviews with confidence

These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus. One-to-one coaching and 'mock' interviews form a part of the Workplace Skills module.

In Part II and from April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part I.

Students take 90 credits. Part I consists of 60 credits. Part II consists of 30 credits.

Core Modules (50 credits)
MG6302 Introduction to Marketing
MG6303 Ethical Issues in Business
MG6304 Market Research
MG6305 People and Organisations
MG6306 Consumer Behaviour
MG6308 Marketing Communications
MG6309 Strategy
MG6315 Project Management
MG6320 Foundations of Management
MG6329 Organisational Dynamics

Elective modules (10 credits)
Students take elective modules to the value of 10 credits from the following:
MG6317 Contemporary Issues in HRM (5 credits)
MG6324 International Marketing Environment (5 credits)
MG6327 Entrepreneurship Practice and Opportunity Recognition (5 credits)
MG6336 Digital Marketing (5 credits)

MG6332 Research Methods
MG6335 Professional and Personal Development and
MG6333 Work Placement (20 credits) or
MG6334 Management and Marketing: Dissertation (20 credits)

Your choice of elective subjects is subject to availability and to approval by the course directors. Further details on the content and modules are available on the Postgraduate College Calendar.

Further details on the modules listed above can be found in our book of modules. Any modules listed above are indicative of the current set of modules for this course but are subject to change from year to year.

Placement or Study Abroad Information
In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1.


The MSc in Management and Marketing is a full-time 12 month programme. In Part 1, you will need to be available to attend classes and seminars from Monday to Friday (inclusive).

During Part 2 of the course, you will be either in a full-time work placement or engaged in full-time active research under the supervision of an academic mentor.

You will have formal lecture, tutorial and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Assessment method

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.

Application date

Applications for academic year 2020/2021 are open.

EU Applicants: UCC operates a rounds closing date system for the majority of postgraduate taught courses, which means offers are made four times a year on a rolling basis. Some courses have one specific closing date, please check your course prospectus page for this information.

The UCC rounds closing dates for postgraduate taught courses are below. Applicants are advised to apply as soon as possible.

Deadline for receipt of full applications:
For all completed applications received by January 10th 2020
Offers will be made by January 24th 2020

For all completed applications received by March 2nd 2020
Offers will be made by March 16th 2020

For all completed applications received by May 1st 2020
Offers will be made by May 15th 2020

For all completed applications received by July 1st 2020
Offer will be made by July 15th 2020

Late applications may be accepted on a first-come, first-served basis for any courses that have remaining capacity.

Non-EU Closing Date: 15 June
Non-EU Applicants: Information for Non-EU applicants may be found on the International Office Website

Enrolment and start dates

Start Date 7 September 2020

Remember to mention gradireland when contacting institutions!