The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:
Part 1:
In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.
Core Subjects:
Introduction to Marketing
Foundations of Management
Market Research
Marketing Communications and Social Media Marketing
Organisational Dynamics
Project Management
Consumer Behaviour
Strategy
Workplace Skills
Research Methods
Elective Modules:
Digital Marketing
International Marketing Environment
Entrepreneurship Practice and Recognition
Contemporary Issues in Human Resource Management
Students will take two five-credit modules, Workplace Skills and Research Methods, in semesters one and two, to help prepare them for their work placement or dissertation, and for longer-term employment or further academic research.
The key skills developed on these modules include how to:
make effective presentations
undertake in-depth research into both organisational and consumer behaviour
work effectively in a team
create, edit and manage online video content
create persuasive CVs
engage in job interviews with confidence
These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus. One-to-one coaching and 'mock' interviews form a part of the Workplace Skills module.
Please note: Your choice of elective subjects is subject to availability and to approval by the course directors.
Part 2:
From April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part 1.
Further details on the content and modules are available on the Postgraduate College Calendar
MSc (Management and Marketing) is designed for those who have taken no, or only a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course will suit your needs.
This unique course places great emphasis on the creative and innovative aspects of management and marketing which are essential for business careers and the development of the new knowledge-based economy.
Placement or Study Abroad Information
In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1.
