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University College Cork

Management & Marketing

This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.

The MSc (Management and Marketing) is delivered using a combination of:

lectures and tutorials
interactive workshops
case-studies and class discussion
industry presentations
company visits
guest speakers
research seminars

Entry requirements

The minimum requirement for applicants is a 2.2 Honours grade in a primary degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

All students are required to complete a supplementary form as part of the application procedure: CKL22 2015 MSc Management & Marketing

"Please note that the form is of particular importance and requires careful consideration by the applicant".

If you are applying with Qualifications obtained outside Ireland and you wish to verify if you meet the minimum academic and English language requirements for this programme please click here to view the grades comparison table by country and for details of recognised English language tests.

Non-EU Candidates

Non-EU candidates are expected to have educational qualifications of a standard equivalent to Irish university primary degree level. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. To verify if you meet the minimum academic requirements for this programme please visit our qualification comparison pages.

For more detailed entry requirement information please refer to the International website .

Duration

1 year full-time.

The MSc in Management and Marketing is a full-time 12 month programme. In Part 1, you will need to be available to attend classes and seminars from Monday to Friday (inclusive).

During Part 2 of the course, you will be either in a full-time work placement or engaged in full-time active research under the supervision of an academic mentor.

You will have formal lecture, tutorial and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Careers or further progression

Skills and Careers Information

The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.

People who have graduated from this course have found employment in a wide variety of industries, including:

education
food and drink
financial services
information technology
travel and tourism
management consultancy
retail and manufacturing industries.

Recent graduates have found employment in a variety of companies, including 2FM Radio, Apple, Cork County Council, Kerry Group, Musgrave Group, Linklift, Aon Hewitt, etc.

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

Further enquiries

Contact details for this course
Gerard Horgan
g.horgan@ucc.ie
+ 353 21 490 3375

Subjects taught

The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:

Part 1:

In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

Core Subjects:
Introduction to Marketing
Foundations of Management
Market Research
Marketing Communications and Social Media Marketing
Organisational Dynamics
Project Management
Consumer Behaviour
Strategy
Workplace Skills
Research Methods

Elective Modules:
Digital Marketing
International Marketing Environment
Entrepreneurship Practice and Recognition
Contemporary Issues in Human Resource Management

Students will take two five-credit modules, Workplace Skills and Research Methods, in semesters one and two, to help prepare them for their work placement or dissertation, and for longer-term employment or further academic research.

The key skills developed on these modules include how to:
make effective presentations
undertake in-depth research into both organisational and consumer behaviour
work effectively in a team
create, edit and manage online video content
create persuasive CVs
engage in job interviews with confidence

These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus. One-to-one coaching and mock interviews form a part of the Workplace Skills module.

Please note: Your choice of elective subjects is subject to availability and to approval by the course directors.

Part 2:

From April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part 1.

Further details on the content and modules are available on the Postgraduate College Calendar

MSc (Management and Marketing) is designed for those who have taken no, or only a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course will suit your needs.

This unique course places great emphasis on the creative and innovative aspects of management and marketing which are essential for business careers and the development of the new knowledge-based economy.

Placement or Study Abroad Information

In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1.

Assessment method

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.

Application date

Closing dates

Closing Dates for Application

Applications for 2018 start dates will open on November 1st 2017.

EU Applicants: UCC operates a rounds closing date system for the majority of postgraduate taught programmes (detailed below).

Some programmes have a specific closing date. Applicants are advised to consult with the postgraduate prospectus for programmes with a specific closing date.

The UCC rounds EU application system closing dates for Postgraduate Taught courses are detailed below. However, we would advise applicants to apply as soon as possible.

Deadline for receipt of Applications: Offers will be made:
For all completed applications received by January 15th 2018 Offers will be made by January 29th 2018

For all completed applications received by March 1st 2018 Offers will be made by March 15th 2018

For all completed applications received by May 1st 2018
Offers will be made by May 15th 2018

For all completed applications received by July 2nd 2018
Offers will be made by July 16th 2018

Late applications may be accepted on a first-come, first-served basis for any courses that have remaining capacity for places.

While there is no official closing date for Research courses applicants are advised to submit their application at least two months ahead of their proposed start date. There are four official Research start dates September/October, January, April and July.

Non-EU Applicants:

Please visit the following page for further information for Non EU applicants http://www.ucc.ie/en/international/studyatucc/postgraduateprogrammes/tau...