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Management & Marketing

Overview
This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.

The MBS (Management and Marketing) is delivered using a combination of:

lectures and tutorials
interactive workshops
case-studies and class discussion
industry presentations
company visits
guest speakers
research seminars

Course Practicalities
The MSc in Management and Marketing is a full-time 12 month programme. In Part 1, you will need to be available to attend classes and seminars from Monday to Friday (inclusive).

During Part 2 of the course, you will be either in a full-time work placement or engaged in full-time active research under the supervision of an academic mentor.

You will have formal lecture, tutorial and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Entry requirements

Detailed Entry Requirements
The minimum requirement for applicants is a 2.2 Honours grade in a primary degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

1.Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.

2.All applicants whose first language is not English are required to sit either an IELTS test or a recognised equivalent test as approved by the School of Business. The minimum requirement is an IELTS score of 6.5 with no individual section lower than 6.0. An exception may be granted where a candidate has been awarded a university degree where the overall content has been delivered in the English language. Further information on English Language Requirements can be found at http://www.ucc.ie/en/study/postgrad/how/

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

All students are required to complete a supplementary form as part of the application procedure.

“Please note that the form is of particular importance and requires careful consideration by the applicant”.

If you are applying with Qualifications obtained outside Ireland and you wish to verify if you meet the minimum academic and English language requirements for this programme please see course webpage (link below) to view the grades comparison table by country and for details of recognised English language tests.

Duration

1 year full-time.

Careers or further progression

Skills and Careers Information
The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.

People who have graduated from this course have found employment in a wide variety of industries, including:

education
food and drink
financial services
information technology
travel and tourism
management consultancy
retail and manufacturing industries.

Recent graduates have found employment in a variety of companies, including 2FM Radio, Apple, Cork County Council, Kerry Group, Musgrave Group, Linklift, Aon Hewitt, etc.

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

Placement and Study Abroad Information
In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1.

Further enquiries

Mr. Ger Horgan (Programme Administrator)
Department of Management and Marketing
Email: g.horgan@ucc.ie
Tel. + 353 21 490 3375
Web Link: http://www.ucc.ie/en/mgt/postgrad/mbsmgtmkting

Subjects taught

The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:

Part 1:
In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

Core Subjects:
◾Introduction to Marketing
◾Foundations of Management
◾Market Research
◾Marketing Communications and Social Media Marketing
◾Organisational Dynamics
◾Project Management
◾Consumer Behaviour
◾Strategy
◾Workplace Skills
◾Research Methods

Elective Modules:
◾Digital Marketing
◾Family Entrepreneurship
◾Relationship Marketing
◾International Marketing Environment
◾Entrepreneurship Practice and Recognition
◾Contemporary Issues in Human Resource Management

Students will take two five-credit modules, Workplace Skills and Research Methods, in semesters one and two, to help prepare them for their work placement or dissertation, and for longer-term employment or further academic research.

The key skills developed on these modules include how to:
◾make effective presentations

◾undertake in-depth research into both organisational and consumer behaviour

◾work effectively in a team

◾create, edit and manage online video content

◾create persuasive CVs

◾engage in job interviews with confidence

These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus. One-to-one coaching and ‘mock’ interviews form a part of the Workplace Skills module.

Please note: Your choice of elective subjects is subject to availability and to approval by the course directors.

Part 2:
From April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part 1.

Further details on the content and modules are available on the Postgraduate College Calendar.

Comment

Unique Aspects of the Course.
MBS (Management and Marketing) is designed for those who have taken no, or only a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course will suit your needs.

This unique course places great emphasis on the creative and innovative aspects of management and marketing which are essential for business careers and the development of the new knowledge-based economy.

Assessment method

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.

Application date

Applications for 2017-18 intake are now open.

While UCC operates a rounds system for Postgraduate Taught courses (detailed below) we would advise you to apply as soon as possible.

Deadline for receipt of Applications: Offers will be made:

For all completed applications received by January 16th 2017 Offers will be made by January 30th 2017

For all completed applications received by March 1st 2017 Offers will be made by March 15th 2017

For all completed applications received by May 1st 2017 Offers will be made by May 15th 2017

For all completed applications received by July 3rd 2017 Offers will be made by July 17th 2017

Late applications may be accepted on a first-come, first-served basis for any courses that have remaining capacity for places.

Non-EU Applicants:

Please visit the following page for further information for Non EU applicants http://www.ucc.ie/en/international/studyatucc/postgraduateprogrammes/tau...

Course fee

2017/2018 Irish/EU Fee is €10,500 [there is a non-refundable deposit on acceptance of offer of €500]

Enrolment and start dates

Next Intake: 28th August 2017

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