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Innovation in European Business

The Master of Business Studies in Innovation in European Business (MBS IEB) is delivered by three international partners: UCC, Ireland; Institut Supérieur du Commerce de Paris, Paris, France; and HU University of Applied Sciences, Utrecht, The Netherlands. The MBS IEB is designed to meet the needs of industry by training you to understand innovation and change within an international perspective. Businesses often find that young professionals have management skills and knowledge but lack creativity and an awareness of the specific challenges required to implement and manage innovation. In this course you will be trained to understand how to manage dynamic environments.

Course Practicalities
You can expect to have lectures or tutorials every day. A number of field trips are also planned, such as site visits to firms known for their innovation capabilities, visits to relevant government agencies and a trip to Brussels during the term in Paris.

You will get support in seeking accommodation in Paris and in Utrecht. You will also be assisted in your search for an industrial placement.

Entry requirements

Minimum 2.2 primary degree (or equivalent) in a Business-related discipline, a relevant area of the Social Sciences and Humanities or Science/Technology.

Detailed Entry Requirements
Minimum 2.2 primary degree (or equivalent) in either:
(1) a Business-related discipline,
(2) a relevant area of the Social Sciences and Humanities or
(3) in Science/Technology, with a business awareness component as part of the primary degree.

Students undertaking a 5 year degree programme must have completed at least 4 years (repeat years excluded) with a 2.2 honours degree or equivalent.
Candidates who do not meet the 2.2 honours degree requirement may be admitted to the programme on the basis of extensive practical or professional experience as deemed appropriate by the Board of Studies of the MBS in Innovation in European Business.
◾You will need to have successfully completed a four-year curriculum at third level in your country of origin.
◾If you are a mature student with appropriate experience you may also be eligible for acceptance onto the course.
◾You must show proof of English language proficiency based on a TOEFL, TOEIC or IELTS score. Further information on English Language Requirements can be found at
◾The course complements the skills and knowledge that you have already acquired in your primary/undergraduate degree course in business studies, engineering or technology.
◾Students are encouraged to think of the MBS IEB as a prolongation of their primary degrees even if it may constitute a change of direction, e.g. for engineers who would like to add managerial capabilities to their technical skills.

If you are applying with Qualifications obtained outside Ireland and you wish to verify if you meet the minimum academic and English language requirements for this programme please see course webpage (link below) to view the grades comparison table by country and for details of recognised English language tests.


15 months full-time.

Taught modules run from September to December in Cork, January to March in Paris, followed by a 6 month internship and a final session of taught modules running from September to December. This programme is not available in part time mode.

Careers or further progression

Skills and Careers Information
On completion of the course, you will possess a range of professional skills that will enable you to contribute to multinational organisations, manufacturers, service providers and innovation intensive organisations, either in a management position or in a consultancy role. The high-level theoretical, practical and international skills that you learn will be highly attractive to potential employers, as will the intercultural knowledge you gain.

Many graduates take up positions with their placement organisations after graduation. Others work in a variety of international firms and in areas such as services, information technology, healthcare management, manufacturing, consulting and academia.

Placement and Study Abroad Information
The MSc IEB offers study periods at three different campuses in three different countries in Europe, as well as a six-month industrial placement which typically takes place in a European country, although students can decide to look further afield.

Further enquiries

Linh-Chi Vo
Institut Supérieur du Commerce de Paris, Paris, France
T: +33 (0)1 40 53 99 99

Jelly Offereins
HU University of Applied Sciences, Utrecht, The Netherlands
T: +31 (0)88 481 6400

Subjects taught

The MSc in Innovation in European Business is a 15-month (90 ECTS) taught course taking place across three locations in Ireland, France and the Netherlands. The course will provide you with valuable skills in business, management and analysis. You will gain state-of-the-art knowledge on how to implement and manage sustainable innovation. This will be achieved through a series of modules organised around the innovation cycle in organisations, vision–development–implementation–management and seminars on innovation in Europe. You will learn to focus on business deliverables and business interactions through a company placement and also by presenting a research project as a dissertation.

Key elements of the course:
international orientation on full cycle of innovation

study in three countries (classes in culture and language)

focus on professional practice

work placement in Europe-based companies

research project and presentation

training in management skills and intercultural skills

guest lecturers and company visits

study trips to EU offices in Brussels, and to innovation centres, innovating companies and business incubators in Ireland, France and the Netherlands

optional French Stream (intensive French course and some subjects taught in French) for non-French native speakers and matching Dutch stream for non-Dutch speakers in Utrecht

small group of 20-30 students from several countries

Erasmus support grant available

Further details on the content and modules are available on the Postgraduate College Calendar.


Unique Aspects of the Course
“Citibank are very encouraged by the development of the MSc in Innovation in European Business. Innovation is key to the smarter economies of the future and this course will prepare you to fill a wide variety of positions related to the management of the innovation cycle in modern organisations. The skills you will acquire in this ground-breaking course are critical skills for many industries and businesses.”

Gavin Callan, Head of Research and Academic Collaboration for Citi's Research, Development, innovation and Learning (RDiL) Centre, Dublin.

The MSc IEB also enjoys participation from staff from:




Red Hat

and many other firms.

Assessment method

Assessment is mainly continuous and will be based on assignments specific to each module and learning journals pertaining to the site visits and guest lectures. There will also be examinations in relation to some of the Paris and Utrecht modules.

Application date

Applications for 2017-18 intake are now open.

While UCC operates a rounds system for Postgraduate Taught courses (detailed below) we would advise you to apply as soon as possible.

Deadline for receipt of Applications: Offers will be made:

For all completed applications received by January 16th 2017 Offers will be made by January 30th 2017

For all completed applications received by March 1st 2017 Offers will be made by March 15th 2017

For all completed applications received by May 1st 2017 Offers will be made by May 15th 2017

For all completed applications received by July 3rd 2017 Offers will be made by July 17th 2017

Late applications may be accepted on a first-come, first-served basis for any courses that have remaining capacity for places.

Non-EU Applicants:

Please visit the following page for further information for Non EU applicants

Course fee

2017/2018: Irish/EU Fee €10,500

Enrolment and start dates

Next Intake: 11th September 2017

Remember to mention gradireland when contacting institutions!